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Want to get started with website flipping? We wrote a detailed guide covering the following:
- What is website flipping?
- How much money can you make?
- Should you build or buy websites?
- Characteristics of a good website acquisition
- How to find websites to buy
- How to perform due diligence
Mushfiq Sarker, founder of The Website Flip, shares his decade of website flipping experience in this jam-packed guide. Read now!
What’s in the Newsletter?
Websites For Sale
Each week we feature the best website businesses, brandable and aged domains for sale. We share actionable growth strategies for each business. View deal flow.
Receive teardown case studies we perform on out-of-the-box niche websites. Apply the strategies to your sites to expedite growth. View teardowns.
Our active case studies showcase how we buy, grow, and flip websites. Follow us on the journey with monthly updates.
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Learn how we apply data-driven methods to 10X growth on our acquisitions!
Buying & Selling Websites
With over 14 years of experience and 218+ website asset transactions, we share our framework, data, and insights into buying websites. We also share the process of selling websites once you’ve grown the revenue and traffic.
Niche Site Insights
Check out insights on building niche sites from fresh and aged domains.
Our growth guides are jam-packed with actionable tactics you can apply to your existing portfolio or website flipping strategy.
Websites For Sale
We analyze content websites and aged domains for sale on public and private marketplaces. Every week we compile the best websites for sale and provide a summary of the stats, pros, cons, easy wins, and growth blueprints.
Niche Site Case Studies
Every week we share a teardown of a uniquely positioned niche site. We cover highlights, why they are successful, easy wins, and takeaways you can apply to your own niche site. Check out the past issues below:
The Course on Website Flipping
Get the deep-dive website flipping course with 6+ hours of videos, due diligence reviews, site teardowns, and templates.
Get a decade of experience in a day with no fluff, only actionable videos.
120+ battle-tested strategies applied to 218+ websites over 14 years to increase website valuations
Join 500+ customers who have applied easy wins on their site to 10X growth.
The Course on Aged Domains
Get the deep-dive aged domain course with 4+ hours of videos, real-life case studies, and more.
Learn exactly how I’ve used aged domains to build content sites with 6 & 7-figure valuations
45+ battle-tested due diligence questions database with a real-time analytics dashboard.
Be confident when buying sites with due diligence tactics applied to 1,000+ sites.
Due Diligence Consulting
Have our team of due diligence experts review a website you want to acquire. We catch red flags that others miss!
Hop on a call with Mushfiq to discuss niche sites, website flipping, portfolio strategies, SEO, and more.
Questions About Website Flipping
We receive many questions. Here are answers to the most common ones:
What is website flipping?
Website flipping is the idea of building or buying a content website, growing revenues, and then selling it. The goal is to sell the website for more than you bought it for, thus profiting. The debate whether to build vs buy a niche site is a personal decision, but both have pros and cons.
The skillsets needed for website flipping include search engine optimization (SEO), niche research, market research, monetization research, conversion rate optimization (CRO), and project management. Many of these tasks can be outsourced to specialists if need be.
Make sure to check out the website flipping course for a detailed deep dive into the concepts.
How do I become a website flipper?
The process of getting started can be boiled down to these high-level steps:
- Decide on if you are going to build a site from scratch or buy one
- If buying, find a website to buy from different brokers, marketplaces, or private sellers
- Perform website due diligence
- Negotiate back and forth with the broker or seller to determine its worth
- Acquire the site and transfer ownership to your accounts
- Grow the site’s traffic and revenues
- Position the site for sale
- Flip the website for profit
- Rinse and repeat
Is website flipping profitable?
Yes, website flipping is profitable. The Website Flip has done 218+ website acquisitions, which we’ve bought, grown, and sold. Several of these acquisitions have been 6-figure exits. Here are the numbers behind a few of our flips:
- Wellness website: acquired for $5,650 in July 2020 and sold in December 2020 for $30,100. The site was earning $300/mo and when sold it was earning $936/mo.
- Dating website: acquired for $32,000 in early 2019 earning about $1,000/mo. The site currently earns $9,000/mo. The site is valued at $270,000 to $360,000.
- Outdoor website: acquired for $23,000 in April 2020. The site was earning $300/mo. We scaled the site to earn $3,000 to $6,000 per month depending on the time of the year. The site is valued at $140,000 to $160,000.
- B2B website: acquired for $3,000 in May 2023. This site was a pure asset sale (no revenue). The asset had a website aged with traffic and content, a 3,000+ email list, social media, digital products, and more but lacked monetization. We flipped to a strategic buyer in the niche for $15,000 in October 2023.
As you can see, website flipping is profitable. When growing a site, we are building up the monthly income and simultaneously the website asset value. It’s this two-pronged approach that makes the business model lucrative.
How are website valuations calculated?
On average in 2023, content websites are selling at 30 to 40 times monthly average profits, or in other words 2.5 to 3.33 times annual profits. The average profits are calculated usually using the profits from the last 6-months or last 12-months (if the niche is seasonal).
Example: if a site is earning $1,000 per month on average across the last 6-months, then the site can sell for around $30,000 to $40,000.
Read the detailed framework on website valuations.
Where can I buy and sell websites?
Can I invest into websites without operating?
Yes! You can hire dedicated website operators, who will manage the day-to-day of your website portfolio on your behalf. In return, they usually charge a fixed management fee.
See What Our Fans Are Saying
Check out what our fans are saying about our newsletter and website flipping services.
“Mushfiq is very knowledgable about his subject matter and a great resource.
His website is an in-depth resource, and I gained a lot from my consulting session with him.”
– Jared Bauman from NichePursuits.com
“Mushfiq is the real deal. I started following his newsletter at the beginning of the year and this is how my site progressed:
January – $386
February – $1,130
March – $1,974
Would recommend :)”
– Josh May
“Five Stars for Mushfiq’s Consulting Service! I read a TON of info on websites and Mushfiq’s is absolutely top of the stack. Always actionable, to the point, honest and on the mark. I hired Mushfiq to do a tear-down consult of one of my larger sites and it was a terrific investment. Highly recommend!”
– Rachel Parisi
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