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The Website Flip was featured on empire flippers, investors club, flippa, quietlight, semrush, ezoic, niche pursuits, niche website builders, entrepreneur, appsumo, domainmagnate, odys

As Featured On

The Website Flip was featured on empire flippers, investors club, flippa, quietlight, semrush, ezoic, niche pursuits, niche website builders, entrepreneur, appsumo, domainmagnate, odys

Getting Started

Want to get started with website flipping? We wrote a detailed guide covering the following:

  • What is website flipping?
  • How much money can you make?
  • Should you build or buy websites?
  • Characteristics of a good website acquisition
  • How to find websites to buy
  • How to perform due diligence
  • FAQs

Mushfiq Sarker, founder of The Website Flip, shares his decade of website flipping experience in this jam-packed guide. Read now!

For further reading, check out specific guides on buying, growing, and selling websites.

What’s in the Newsletter?

Websites For Sale

Each week we feature the best website businesses, brandable and aged domains for sale. We share actionable growth strategies for each business. View deal flow.

Site Teardowns

Receive teardown case studies we perform on out-of-the-box niche websites. Apply the strategies to your sites to expedite growth. View teardowns.

Data-Driven Guides

With over 218+ website flips, we share our successes, failures, and industry insights. Each guide is data-driven, no fluff, and actionable. See example.

Case Studies

Our active case studies showcase how we buy, grow, and flip websites. Follow us on the journey with monthly updates.

outdoor site case study

Learn how we grew the site from $300/mo to $7,000/mo in 9 months. Read more.


Learn how we grew the site from $1K/mo to $9K/mo. Read more.

Growing The Website Flip Case Study

We grew to a 7-figure valuation. Read more.

Receive exclusive case studies sent directly to your inbox!

Learn how we apply data-driven methods to 10X growth on our acquisitions!

Buying & Selling Websites

With over 14 years of experience and 218+ website asset transactions, we share our framework, data, and insights into buying websites. We also share the process of selling websites once you’ve grown the revenue and traffic.

Niche Site Insights

Other Guides

Our growth guides are jam-packed with actionable tactics you can apply to your existing portfolio or website flipping strategy.

Websites For Sale

We analyze content websites and aged domains for sale on public and private marketplaces. Every week we compile the best websites for sale and provide a summary of the stats, pros, cons, easy wins, and growth blueprints.

Track record: 73% of the website we’ve analyzed have increased in traffic, earnings, and valuation after 12 months.

Niche Site Case Studies

Every week we share a teardown of a uniquely positioned niche site. We cover highlights, why they are successful, easy wins, and takeaways you can apply to your own niche site. Check out the past issues below:

Our Products

The Course on Website Flipping

Get the deep-dive website flipping course with 6+ hours of videos, due diligence reviews, site teardowns, and templates.

Get a decade of experience in a day with no fluff, only actionable videos.

120+ battle-tested strategies applied to 218+ websites over 14 years to increase website valuations

Join 500+ customers who have applied easy wins on their site to 10X growth.

The Course on Aged Domains

Get the deep-dive aged domain course with 4+ hours of videos, real-life case studies, and more.

Learn exactly how I’ve used aged domains to build content sites with 6 & 7-figure valuations

45+ battle-tested due diligence questions database with a real-time analytics dashboard.

Be confident when buying sites with due diligence tactics applied to 1,000+ sites.

Due Diligence Consulting

Have our team of due diligence experts review a website you want to acquire. We catch red flags that others miss!

Strategy Call

Hop on a call with Mushfiq to discuss niche sites, website flipping, portfolio strategies, SEO, and more.

Who’s Behind The Website Flip?

Hey, Mushfiq here! My team and I have been buying, growing, and flipping online businesses since 2008. Our first website in the VoIP vertical was acquired in 2010 by a prominent media company. Since then, we’ve transacted on 218+ websites to date with several 6-figure exits.

I started this website and newsletter, The Website Flip, to document my team’s journey with case studies, and help newcomers understand the website flipping space. No fluff. Straight actionable content.

Follow on Twitter, Facebook, LinkedIn, and YouTube! Also, you can hire me to help you build a content business.

Mushfiqur Sarker

Questions About Website Flipping

We receive many questions. Here are answers to the most common ones:

What is website flipping?

Website flipping is the idea of building or buying a content website, growing revenues, and then selling it. The goal is to sell the website for more than you bought it for, thus profiting. The debate whether to build vs buy a niche site is a personal decision, but both have pros and cons.

The skillsets needed for website flipping include search engine optimization (SEO), niche research, market research, monetization research, conversion rate optimization (CRO), and project management. Many of these tasks can be outsourced to specialists if need be.

Make sure to check out the website flipping course for a detailed deep dive into the concepts.

How do I become a website flipper?

The process of getting started can be boiled down to these high-level steps:

  1. Decide on if you are going to build a site from scratch or buy one
  2. If buying, find a website to buy from different brokers, marketplaces, or private sellers
  3. Perform website due diligence
  4. Negotiate back and forth with the broker or seller to determine its worth
  5. Acquire the site and transfer ownership to your accounts
  6. Grow the site’s traffic and revenues
  7. Position the site for sale
  8. Flip the website for profit
  9. Rinse and repeat

There are tons of nuances in all of these steps.

If you want to save time, we launched The Course on Website Flipping, which covers the ins and outs of getting started over 6+ hours of videos. Get a decade of experience in a single day!

Is website flipping profitable?

Yes, website flipping is profitable. The Website Flip has done 218+ website acquisitions, which we’ve bought, grown, and sold. Several of these acquisitions have been 6-figure exits. Here are the numbers behind a few of our flips:

  1. Wellness website: acquired for $5,650 in July 2020 and sold in December 2020 for $30,100. The site was earning $300/mo and when sold it was earning $936/mo.
  2. Dating website: acquired for $32,000 in early 2019 earning about $1,000/mo. The site currently earns $9,000/mo. The site is valued at $270,000 to $360,000.
  3. Outdoor website: acquired for $23,000 in April 2020. The site was earning $300/mo. We scaled the site to earn $3,000 to $6,000 per month depending on the time of the year. The site is valued at $140,000 to $160,000.
  4. B2B website: acquired for $3,000 in May 2023. This site was a pure asset sale (no revenue). The asset had a website aged with traffic and content, a 3,000+ email list, social media, digital products, and more but lacked monetization. We flipped to a strategic buyer in the niche for $15,000 in October 2023.

As you can see, website flipping is profitable. When growing a site, we are building up the monthly income and simultaneously the website asset value. It’s this two-pronged approach that makes the business model lucrative.

This was a selection of our website flips that we have niche site case studies. For insights across most of our website flips, read this write-up.

How are website valuations calculated?

On average in 2023, content websites are selling at 30 to 40 times monthly average profits, or in other words 2.5 to 3.33 times annual profits. The average profits are calculated usually using the profits from the last 6-months or last 12-months (if the niche is seasonal).

Example: if a site is earning $1,000 per month on average across the last 6-months, then the site can sell for around $30,000 to $40,000.

Read the detailed framework on website valuations.

Where can I buy and sell websites?

For more information on where to buy a website, check out this guide on website brokers. If you are looking to sell a website, check out The Website Flip Brokerage services.

Can I invest into websites without operating?

Yes! You can hire dedicated website operators, who will manage the day-to-day of your website portfolio on your behalf. In return, they usually charge a fixed management fee.

See What Our Fans Are Saying

Check out what our fans are saying about our newsletter and website flipping services.

“Mushfiq is very knowledgable about his subject matter and a great resource.

His website is an in-depth resource, and I gained a lot from my consulting session with him.”

– Jared Bauman from

“Mushfiq is the real deal. I started following his newsletter at the beginning of the year and this is how my site progressed:

January – $386
February – $1,130
March – $1,974

Would recommend :)”

– Josh May

“Five Stars for Mushfiq’s Consulting Service! I read a TON of info on websites and Mushfiq’s is absolutely top of the stack. Always actionable, to the point, honest and on the mark. I hired Mushfiq to do a tear-down consult of one of my larger sites and it was a terrific investment. Highly recommend!”

– Rachel Parisi

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