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Who’s behind The Website Flip?

Mushfiq S
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My name is Mushfiq based out of Chicago, IL. My team and I buy, grow, and flip content-based websites.

In 2008, I stumbled upon SEO and built up my first website in the Voice Over Internet Protocol (VoIP) niche. I worked on it for 2 years while in college and was approached for a buyout by now Slashdot Media. I sold it for $25,000 via Escrow in 2010! That was game-changing for me as a 20-year-old student.

Fast forward more than a decade, I’ve been buying, growing, and selling sites as a side-business with many 6-figure exits. I was a Super Seller on Flippa’s platform. Check out my profile here.

I’ve seen this industry grow, multiples rise, brokerages start-up and dominate the space (i.e., Empire Flippers). I was one of the early buyers of sites on EF’s platforms in 2015, which turned into an amazing case study:

I am not a so-called guru and would hate to be one. I am a motivated website investor and operator who loves this game!

Since 2008, I’ve built a world-class team of growth experts that help operate and grow my portfolio sites. I actively buy and sell websites in my portfolio to manage risk and to keep things interesting.

Join my team and I in this journey of website flipping!

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No fluff. Actionable content on website flipping guaranteed.

The Website Flip brings insights from 175 website deals since 2008

Example newsletter

The Website Flip is a dedicated newsletter discussing buying, growing, and selling online businesses, primarily content-based sites. We apply growth tactics to our portfolio and share our findings through case studies.

We are investor operators, thus we have deep insights within the website investing industry and we understand how to grow websites.

We’ve done 175 website transactions on the buy, sell, and broker side.

Topics we COVER

Three times a week, you can expect the following in your email inbox:

Case studies of our portfolio of content websites

Guides, insights, and tutorials

Active websites for sale and their analysis


Our major goal is to open the world of website investing to a larger group of people. Our aspirations are:

To educate our audience about website flipping

To share no fluff, actionable content only

In The Press

thewebsiteflip featured on many prominent websites in the website investing space