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Mushfiq
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My name is Mushfiq based out of Chicago, IL. My team and I buy, grow, and flip content-based websites.

In 2008, I stumbled upon SEO and built up my first website in the Voice Over Internet Protocol (VoIP) niche. I worked on it for 2 years while in college and was approached for a buyout by now Slashdot Media. I sold it for $25,000 via Escrow in 2010! That was game-changing for me as a 20-year-old student.

Fast forward more than a decade, I’ve been buying, growing, and selling sites as a side-business with many 6-figure exits. I am an active buyer, seller, and broker on Flippa, the #1 website marketplace. Check out my profile here:

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I’ve seen this industry grow, multiples rise, brokerages start-up and dominate the space (i.e., Empire Flippers). I was one of the early buyers of sites on Empire Flipper’s platforms in 2015, which turned into an amazing case study.

Since 2008, I’ve built a world-class team of growth experts that help operate and grow my portfolio sites. I actively buy and sell websites in my portfolio to manage risk and to keep things interesting.

Join my team and me in this journey of website flipping!

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No fluff. Actionable content on website flipping guaranteed.


In The Press

The Website Flip was featured on empire flippers, investors club, flippa, quietlight, semrush, ezoic, niche pursuits, niche website builders, entrepreneur, appsumo, domainmagnate, odys

In The Press

The Website Flip was featured on empire flippers, investors club, flippa, quietlight, semrush, ezoic, niche pursuits, niche website builders, entrepreneur, appsumo, domainmagnate, odys

Recent Interviews

I am actively involved in doing interviews on Podcasts and YouTube channels. Check out the full interview list here, and also below:


Team Members

Each member of The Website Flip team is well-versed in the various aspects of website buying, growing, and selling. Check out the team:

Rhett Crites 1

Rhett Crites, Growth Specialist

Rhett is a specialist in all things growth. He implements SEO, CRO, revenue, and operational strategies across The Website Flip and our portfolio of businesses. He is also a niche website creator with multiple websites under his ownership. He is based out of Frederick, Colorado. Check out Rhett’s LinkedIn.

Rob M is a domain investor and analyst

Rob Mills, Domain Analyst/Investor

Rob is a data analyst by day with years of experience analyzing trends in the domain industry. Rob utilizes his own data skills to acquire domains and hold. Rob also builds websites on the side for passive income. Check out Rob’s LinkedIn.

charles sipe technical analyst bw

Charles Sipe, Technical Analyst/Writer

Charles Sipe is a niche website investor and SEO specialist with a degree in Marketing from the University of Washington in Seattle, WA. Charles writes technical content that analyzes market trends in the website flipping and SEO industry. Check out Charle’s LinkedIn.

shane dayton

Shane Dayton, Technical Writer

Shane has been creating niche sites since 2010 and writing online since 2004. He realized a combination of writing and creating niche sites would allow him to live his dream “digital nomad” lifestyle. He has expanded his skills into SEO and online marketing while continuing to hone his ability to create the best content possible. Check out Shane’s LinkedIn


The Website Flip brings insights from 175 website deals since 2008

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The Website Flip is a dedicated newsletter discussing buying, growing, and selling online businesses, primarily content-based sites. We apply growth tactics to our portfolio and share our findings through case studies.

We are investor operators, thus we have deep insights within the website investing industry and we understand how to grow websites.

We’ve done 175 website transactions on the buy, sell, and broker side.


Topics we COVER

Three times a week, you can expect the following in your email inbox:

Case studies of our portfolio of content websites

Guides, insights, and tutorials

Active websites for sale and their analysis

Goals of Our NEWSLETTER

Our major goal is to open the world of website investing to a larger group of people. Our aspirations are:

To educate our audience about website flipping

To share no fluff, actionable content only


Contributing Experts

We are not experts on all topics, however, we have a wide network we can tap into for expertise. Here are our resident experts who help ensure our content is top-notch.

Website Portfolio Managers/Operators

spencer haws at the website flip

Spencer Haws

Affiliate Marketer, SaaS, Blogger

In 2011, Spencer launched Niche Pursuits, a blog dedicated to educating readers on niche website building. Since then, Spencer has created various authority sites, SaaS businesses, among others. Connect with Spencer on Twitter.

michael bereslavsky

Michael Bereslavsky

Website Porfolio Manager, Fund Manager

Michael is the CEO of Domain Magnate, which manages numerous website investment funds. He’s been involved in the online space since 2004. Michael has spoken at numerous conferences and appeared in publications, events, and podcasts as an expert in buying businesses. Connect with Michael on Twitter.

dom wells of onfolio

Dom Wells

Website Portfolio Manager

Dom Wells has been building and buying online businesses since 2012. He’s scaled businesses from $0 to $1M+ on multiple occasions, is a well-known speaker in the online business acquisition space, and is the founder and CEO of Onfolio.co. Follow Dom on Twitter.

andrej ilisin

Andrej Ilisin

Website Portfolio Manager

Andrej is the founder of BuzzLogicInvestors.club, and Alpha Investors. He is an experienced entrepreneur with a demonstrated history of working in the digital marketing industry. Follow Andrej on Twitter

Domain Investors

Sean Markey

Sean Markey

Website + Domain Investor

Sean Markey is an SEO expert who became interested in brandable domains, initially, by exploring how they could be used to help in the ranking of websites. Specializing in build-outs, he has flipped $1M+ dollars worth of websites since 2019. Follow Sean on Twitter.

SaaS Expertise

ameet mehta

Ameet Mehta

SaaS, Private Equity

Ameet runs FirstPrinciples, a tech holding company that brings together operator expertise, network, and capital to build category-leading SaaS companies. Ameet began his career in private equity with companies such as KPMG, Cambridge Capital, and TechStars. Connect with Ameet on Twitter and LinkedIn.

austin tuwiner

Austin Tuwiner

Website Creator Turned SaaS Expert

After running a portfolio of affiliate sites, he decided to start his own SaaS company, Afflytics, aimed at helping affiliate marketers save time by consolidating all of their affiliate data into a single, streamlined dashboard. Connect with Austin on Twitter and LinkedIn.

Legal Expertise

Roman Vayner

Roman Vayner

Legal, Trademark Specialist

Roman Vayner is a US trademark attorney focused on helping clients secure their intellectual property. He is the owner and managing attorney of VaynerLegal, LLC,  a virtual law firm focused exclusively on trademark protection.  Prior to launching the firm, Roman was a law firm associate, focused on corporate and intellectual property law, and helped domestic and international clients establish and grow their US presence and protect their intellectual property rights. Connect with Roman on Twitter.