Deal Flow (Dec 28): 4 Websites, 6 Aged and 7 Branded Domains

Mushfiqur Sarker

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This week’s deals feature 2 websites for sale from Empire Flippers and Investors Club in the automotive and lifestyle niches, and 2 websites from our private Facebook group in the kitchen and home improvement niches. We also cover an aged domain in the toys niche from Odys.

For domains, we share findings on 5 aged SEO domains and 7 branded domains live at GoDaddy auctions.



Aged Domain: BrickApple.com

Summary

Niche: Toys (LEGO)

Source: Odys Global (see listing here)

Age: 2000 (22 Years)

Listed Price: $3,090

Ahrefs

brick apple ahrefs

Notable links: Wikipedia Japan, Gothamist.com, Gawker.com, TheMorningNews.org, EDinformatics.com

Site History

This domain was used to share LEGO builds related to New York City (“The Big Apple”).

The creator built LEGO recreations of New York City that were featured by major media outlets and displayed at The Empire State Building.

Here’s what the site looked like:

brick apple archive

Growth Blueprint

This domain would be a good fit to be relaunched as a site covering popular topics related to the LEGO brand.

LEGO is one of the most popular brands in the world and provides multiple types of product offerings including toys, theme parks, and TV shows. This is similar to a brand like Disney which has fan websites that attract millions of visitors per month (e.g., Inside the Magic).

Here’s what I would do:

  1. Cover popular low-competition keywords related to LEGO (AHREFs shows 52K matching terms with 0-10 keyword difficulty)
  2. Answer questions about the LEGOLAND theme park
  3. Create listicles of “best LEGO sets for X”
  4. Publish reviews of new lego sets with original photos that can be shared on social media like Pinterest
  5. Review LEGO alternative brand sets sold on Amazon (these typically have low competition)

Monetization opportunities would be mainly with display ads and affiliate links to LEGO products on Amazon.


2-Year-Old Automotive Site Making $7,429/mo on Empire Flippers

Do you want to buy a content website? Hire us to catch red flags.

Summary

Niche: Automotive

Source: Empire Flippers (see listing)

Profit: $7,429/mo from Mediavine and Amazon associates

Asking Price: $274,887 at a 37X multiple using an 8-month average

Ahrefs

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Due Diligence Dashboard

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Growth Blueprint

Highlights

  • 900+ educational articles have already been published
  • Excellent growth of daily pageviews from 0 to 5,000 in 12 months
  • A decent backlink profile with links from TheDrive, MSN, and CarPages
  • Current writers will continue writing

Setbacks

  • Decrease in traffic over the past 3 months with a loss of 26% due to September’s Google content quality update.
  • Revenue is highly dependent on display ads
  • Given the large volume of content published, it is possible the seller utilized AI tools to assist

Easy Wins

  • Upgrade to AdThrive from Mediavine for a potential boost in revenues
  • Optimize content for better display ad placement. Add more video ads.
  • Add more affiliate links to educational content (textual links, Amazon native ads, sidebar links, sticky/floating widgets)
  • Include a table of contents in all posts
  • Add content to categories pages
  • Create more buying guide content

Takeaway

This is a typical blog monetized by display ads with minimal revenues from affiliate marketing.

The website is monetized via Mediavine, which is a high-tier ad network already. However, AdThrive is willing to provide guarantees to Mediabine sites for moving over to their network. With the amount of traffic over last 30 days (150K+ pageviews), it will easily get into AdThrive’s network. Try negotiating with AdThrive.

Other easy wins are simple such as adding affiliate links to products within existing informative articles. A boost in traffic would be experienced by adding a table of contents under the introduction section.

The worst setback with this site is the downward trending traffic curve over last 3 months. This should be factored into the multiple and hence valuation.

Valuation:

This 2 year-old site has been valued at $274,887 based on 8 months’ average profit of $7,429 at a multiple of 37X.

The use of 8 months is unusual but it was chosen because the seller changed display ad providers from Ezoic to Mediavine 8 months ago.

A 12-month valuation period is typically preferred due to fluctuations in display ad numbers across all providers.

Given that the site is relatively new and traffic has been declining, it may be appropriate to lower the multiple to 30-33X.


11-Year-Old Lifestyle Site Making $5,047/mo on Investors Club

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Summary

Niche: Lifestyle

Source: Investors Club (see listing)

Revenue: $5,047/mo from Mediavine display ads and Pinterest creator earnings

Asking Price: $166,651 at a 33X multiple using a 5-month average

Ahrefs

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Growth Blueprint

Highlights

  • Includes Pinterest account with over 23,000 followers and 1.8 million monthly views
  • 195 articles published
  • Mailing list with 5,000+ subscribers
  • Includes digital assets in the form of courses and binders

Setbacks

  • A thin backlink profile with under 80 valuable domains linking to the site
  • Only 3% of traffic comes from Google search
  • 24% traffic drop in November compared to October

Easy Wins

  • Continue with the profitable Facebook Ads campaign, and optimize it
  • Improve Pinterest activity to reach all Pinterest Creators’ monthly targets
  • Utilize existing mailing list to promote digital products the site already has

Takeaway

This is a lifestyle/fashion niche site with a strong social media presence, with 73% of traffic coming from Pinterest. The seller purchased the site in 2021 and initially sourced content from Pinterest.

The site also earns revenue through Pinterest creator awards, which have the potential to reach a maximum of $2,500 per month. Recently, the seller launched a successful Facebook ad campaign, which could be expanded in the future.

However, there are some challenges to address, including low Google traffic (3%), a thin backlink profile, and a recent drop in traffic of 24%.

The best course of action is to generate traffic from Pinterest and funnel into the existing email list which will upsell the digital products. The email list if nurtured properly would be a powerful asset.

Valuation:

This 12-year-old site has been valued at $166,551 based on a multiple of 33X the average profit of $5,047 over the past 5 months.

It is more appropriate to use 9-12 months time period instead of 5 months.

Although social traffic has fluctuated and declined over the last two months, the 33X multiple is not unreasonable. However, the seller is motivated and a multiple of 30-31X would be doable.


🚀 Off-Market Sites

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The Website Flip runs a Facebook group where sellers can list sites for sale. Here is a selection of a few sites:

  1. $1.8K/mo Kitchen Niche Site: Site earning $1,780 per month L6M average via Amazon Associates and display ads. Built on an aged domain. About 300 articles published.
  2. $170/mo Home Improvement Niche Site: 1-year-old site earning about $171 L6M average via Amazon Associates and Ezoic. 121 articles published.

🚀 Aged & Brandable Domains

Learn how to repurpose aged domains into 6-figure assets. Learn from the course on aged domains.

Aged domains currently bidding from $113 to $510 at the time of writing.

  1. OldHollywoodFilms.com: A vintage film fan site started in 2014 with a DR of 24 and ranking for 3,803 keywords in the top 100 positions. Backlinks from Wikipedia, Reddit and AOL.
  2. CliffStamp.com: A knife forum and review site started in 2018. It has a DR of 25 and is ranking for 2,729 KWs. Backlinks from Wikipedia and Pinterest.
  3. OrangePower.com: Was the site of an Oklahoma State sports fan forum started in 2005. It has a DR of 26 and is ranking for 2635 KWs with backlinks from Buzzfeed, Wikipedia and TheAtlantic.
  4. ArchaeoAstronomy.com: Started in 1997, this was the site studying how people in the past understood astronomy. It has a DR of 42 and ranks for 415 KWs with backlinks from Wikipedia, BBC and NASA.
  5. CrownBeach.com: The site for a resort in the Cook Islands started in 2014 with a DR of 19 and ranking for 241 KWs. Backlinks from Telegraph, LonelyPlanet and OutsideOnline.

Branded domains bidding from $77 to $5,049 at the time of writing.

  1. Recollection.com
  2. BargainShop.com
  3. JetPacks.com
  4. TVChannels.com
  5. CakeMasters.com
  6. KeyLargo.com
  7. EpicFoods.com


👉 Additional Resources

Make sure to perform detailed research and due diligence when acquiring any domains or websites. Here are resources you should read up on:



Mushfiqur Sarker

Analyzed by Mushfiq Sarker

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 215+ website flips with multiple 6-figure exits. Learn more about Mushfiq.


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