This week’s deals feature an off-market website for sale in the personal information search niche. This is a site in my portfolio that I am looking to sell.
We feature 2 websites from our private Facebook group in the automotive and screenwriting niches. We also cover an aged domain in the fashion niche from Odys.
For domains, we share findings on 5 aged SEO domains and 7 branded domains live at GoDaddy auctions.
14-Year-Old Information Search Site Earning $1,793/mo Average
Summary
Niche: Information Search
Source: The Website Flip
Revenue: Monetized via 4 different affiliate networks
- Last-3-month average: $1,677
- Last 6-month average: $1,793
- Last 11-month average: $1,428
Listed Price:Â $82,478 (~46X of L6M average, negotiable)
Due Diligence Dashboard
Growth Blueprint
Highlights
- 14-year old aged site with 100% topical relevancy match
- 85 articles published with siloed SEO categories built out
- Excellent backlink profile with links from sites like AOL, Vice, and Panda Security
- Profitable niche with $256 RPM from 1,000 views
- Custom affiliate query integration with the leading affiliate in the niche
Setbacks
- Competitive niche resulting in a small portion of traffic coming from Google search
- Two articles getting more than 20% of the traffic
- Dependent on revenue from the leading affiliate program
Easy Wins
- Publish more content (keyword research provided)
- Perform CRO on top-traffic pages
- Create a digital product that educates senior members of the public about popular phone scams and provides tips on avoiding falling victim to them. This product will help seniors protect themselves from financial and personal harm caused by scammers who use the phone to trick and deceive.
Takeaway
This site is built on a relevant aged domain with a great backlink profile. The site is attracting the majority of traffic from alternative search engines like Bing and Yahoo.
The majority of visitors are seniors looking for information about someone, and they tend to use default search engines (Bing, Yahoo) on their PCs/mobiles.
For every 1,000 visitors, this site earns $256. This is way better than the usual content sites featured. The site has a custom-built query CTA connected with a leading affiliate in the niche, thus increasing the conversion rate. This was custom developed.
As for the setbacks, two articles currently receive a disproportionate amount of traffic, accounting for over 20% of total traffic. Additionally, the leading affiliate program is generating over 95% of revenue.
Publishing more content could attract new visitors to the site, which is especially valuable considering the high value of each new visitor ($0.25).
Interested? View P&L, screenshots
If you are interested in learning more, please fill out the form below to express interest.
Proof of funds will be needed to gain access to the URL, Google Analytics, P&L, and prospectus.
Aged Domain: PearlsAndScissors.com
Summary
Niche: DIY Fashion
Source: Odys Global (see listing here)
Age: 2012 (11 Years)
Listed Price: $3,960
Ahrefs
Notable links: Good Housekeeping, Apartment Therapy, Buzzfeed, Brit.co, The Spruce Crafts, OneGreenPlanet.org, Homedit.com, Makezine.com, and many more.
Site History
This domain was used for a blog about DIY fashion that received high authority links to DIY tutorials from many top online publications.
The author also had a Teachable course about sewing and their own Etsy shop.
Here’s what the site looked like:
Growth Blueprint
DIY fashion combines the popular hobby of sewing with the growing interest in sustainable living.
This domain provides a good opportunity to be relaunched as a well-branded niche site all about DIY fashion and clothing upcycling.
Here’s what I would do:
- Reach out to new blogs in the DIY niche and hire the author to write DIY fashion tutorials with original photos
- Create listicles about DIY fashion ideas and best DIY fashion tutorials (e.g., best DIY dress tutorials)
- Publish articles on low-competition DIY fashion topics (e.g., “diy prom dress” has KD of 1 and volume of 400)
- Publish articles targeting low-competition keywords about upcycling (e.g., “upcycle shoes” has KD of 1 and volume of 1K)
Monetization could include display ads combined with affiliate links to DIY supplies, materials, and courses. There are many affiliate programs for sewing products to choose from including leading retailers like Hobby Lobby, Michaels, and Joann.
🚀 Off-Market Sites
The Website Flip runs a Facebook group where sellers can list sites for sale. Here is a selection of a few sites:
- $464/mo Screenwriting Competition Site: 3-year-old virtual screenwriting competition site earning an average of $464 over the last 6 months from submission fees. The asking price is $11K (negotiable).
- $893/mo Automotive Niche Site: 2-year-old site earning $893 L3M average via Amazon and Ezoic.
🚀 Aged & Brandable Domains
Aged domains currently bidding from $57 to $3,550 at the time of writing.
- BoatingWorld.com: A boating authority site, started by Trans World Publishing in 2007. It has a DR of 42 and is ranking for 9,252 keywords in the top 100 positions. Backlinks from Wikipedia, WikiHow and HowStuffWorks.
- CareerGirlDaily.com: Was a site offering women’s career advice starting in 2014. It has a DR of 53 and ranks for 3,107 KWs with backlinks from BusinessInsider, DailyMail and Buzzfeed.
- TravelWellMagazine.com: A travel and wellness site started in 2015. It has a DR of 15 and is ranking for 633 KWs. Backlinks from Insider, BusinessInsider and TastingTable.
- PioneerSettler.com: Started in 2014, a homesteading site with a DR of 40 and ranking for 2 KWs. It has backlinks from BuzzFeed, BusinesInsider and Pinterest.
- AirSplat.com: An AirSoft ecommerce site started in 2002. It has a DR of 36 and ranks for 22 KWs with backlinks from NYTimes, Wikipedia and NYPost.
Branded domains bidding from $293 to $19,750 at the time of writing.
👉 Additional Resources
Make sure to perform detailed research and due diligence when acquiring any domains or websites. Here are resources you should read up on:
