This week’s deals feature 2 websites for sale from Empire Flippers and Motion Invest in the parenting and pets niches, and 3 websites from our private Facebook group in the beauty, pets, and finance niches. We also cover an aged domain in the home niche from Odys.
For domains, we share findings on 3 aged SEO domains and 5 branded domains live at GoDaddy auctions.
🚀 Market Update
Our free DealFeed tool shows the following marketplace stats for this week:
- 358 online businesses for sale
- 45 new listings over the last 7 days
- 111 aged listings
- 186 listings had recent valuation changes
- 98 listings had recent changes in multiple
- Average monthly multiple is 30.15X
We analyze the best websites for sale this week below.
Aged Domain Site: LivingPristine.com
Summary
Niche: Home
Source: Odys Global (see listing here)
Highlights: 2010 (13 years old), 48 published & website included
Listed Price: $3,430
Ahrefs
Notable links: Apartment Therapy, Homes & Gardens, Prevention.com, Woman’s World
Site History
This domain was registered in 2010 but not used until recently as an informational niche site about cleaning and vacuums.
It has over 30 pages indexed in Google and recently acquired several strong links from an effective HARO campaign.
Here’s what the site currently looks like:
Growth Blueprint
This brandable and memorable domain name with several authoritative links presents a good opportunity to build a niche site all about attaining a pristine living environment.
Here’s what we would do:
- Publish more buying guides for home cleaning tools (avoid popular products covered by large publications).
- Publish buying guides for improving air quality in your home (e.g., removing pollen, dust, bacteria).
- Answer common questions about cleaning the home (that can’t be sufficiently answered in a short snippet).
- Create a directory of home cleaning services by city.
The main monetization opportunities are affiliate links to cleaning products and display ads. Another opportunity is generating leads for local home and office cleaning services.
Motion Invest: GoldFishTank.com
Summary
Niche: Pets
Source: Motion Invest (see listing)
Revenue: $2,260/mo from Raptive and Amazon Associates
Asking Price: $88,346 at a 40X multiple using a 7-month average
Ahrefs
Growth Blueprint
Highlights
- Significant traffic growth during the last 12 months
- Backlinks from sites like Buzzfeed, Vice.com, and Mashable
- 1,500 email list
- 200 well-written articles
Setbacks
- Some types of content like “Can XYZ live with goldfish” could lose traffic if answered by Google’s AI-generated answers.
- Heavily reliant on display ad revenue; needs more diversification
Easy Wins
- Improve existing buying guide content by adding comparison tables, product boxes, and CTA buttons.
- Create buying intent content about goldfish products
- Add author boxes with relevant information about the authors for Google EEAT
- Implement basic on-page SEO changes like reducing the number of items in the top navigation menu, removing the latest comments widget from the sidebar, and removing the recent posts widget below the top menu.
Takeaway
While the pet niche has gained immense popularity and competition, this site sets itself apart by focusing on a sub-niche, goldfish.
When viewing the homepage, it is quickly apparent that changes are needed, a good sign for a potential website flip. Better structuring of the homepage and category pages can allow for link authority to flow to inner articles.
Increasing affiliate content and improving CRO can increase revenue significantly from the current traffic levels (over 100K pageviews per month).
7-Year-Old Parenting Site Making $3,211/mo on Empire Flippers
Summary
Niche: Parenting
Source: Empire Flippers (see listing)
Profit: $3,211/mo from Raptive Display ads, digital products, Amazon Associates, and 7 other alternative affiliate programs
Asking Price: $125,227 at a 39X multiple using a 12-month average
Ahrefs
Due Diligence Dashboard
Growth Blueprint
Highlights
- 10 different revenue sources!
- Traffic is evenly distributed across organic (53%), social (31%), and direct traffic (13%)
- Strong link profile with over 2k referring domains including TED.com, Slate.com, and HuffPost
- Sizeable social media accounts: Facebook (130k), Instagram (142k), and Pinterest (22k).
- 13K email list
- 20+ digital products included
Setbacks
- The year-over-year traffic experienced a significant decline of 30% with a substantial 60% decrease in social traffic.
- Owner’s persona on the website will need to be removed & replaced
Easy Wins
- Add an exit pop-up with the offer for the best-performing digital product
- Replace the existing CTA in the sidebar for the newsletter with the CTA for one of the courses
- Reduce the number of digital products and memberships as there are a few similar & duplicate options
- Add Amazon native ads to educational content to boost Amazon earnings
Takeaway
This website in the parenting niche is highly promising, showcasing a well-established business model with multiple revenue streams.
Although there has been a slight decline in traffic over the past year, there are opportunities to generate additional revenue by adjusting existing digital products and content on the site.
Considering the expertise required in this YMYL niche, it would be advisable to recruit authoritative writers who can provide good E-E-A-T signals.
In summary, it is rare to come across a site for sale with such a wide array of revenue sources.
🚀 Off-Market Sites
The Website Flip runs a Facebook group where sellers can list sites for sale. Here is a selection of a few sites:
- $1k/mo Hairstyles Niche Site: 5-year-old site earning $994 per month L6M average via Mediavine. 550 articles published receiving 100k pageviews per month. The asking is $45k at a 45X multiple.
- $1.5k/mo Canadian Finance Niche Site: 4-year-old site on a .ca domain earning $1,551 per month via Raptive, affiliate links, and sponsored posts. 975 articles published receiving about 20k pageviews per month. The asking price is $56k at a 36X multiple.
- $1.5k/mo UK Pet Niche Site: 10-year-old site on a co.uk domain earning $1,489 per month L6M average via Amazon, Ezoic, and affiliate links. The asking price is $53k at a 36X multiple.
🚀 Aged & Brandable Domains
Aged domains currently bidding from $32 to $1,025 at the time of writing.
- SecretBuilders.com: Started in 2008, this was a children’s online and mobile gaming site. It has a DR of 40 and is ranking for 67 keywords in the top 100 positions. Backlinks from Microsoft, Behance and Engadget.
- TechNorthHQ.com: A UK startup accelerator started in 2018 with a DR of 44 and ranking for 48 KWs. Backlinks from TheGuardian, BBC and BusinessInsider. Note: the domain was redirected to TechNation.io starting in 2019.
- MineForNine.com: Was a maternity clothing ecommerce site started in 2010. It has a DR of 25 and ranks for 37 KWs. Backlinks from LifeHacker, Today and Vogue.
Branded domains bidding from $45 to $5,600 at the time of writing.
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👉 Additional Resources
Make sure to perform due diligence when acquiring any domains or websites. Here are resources:
