Deal Flow (May 31): 4 Websites, 6 Aged and 6 Branded Domains

This week’s deals feature 4 websites for sale from Empire Flippers and Flippa in the automotive and AI niches, and 2 websites from our private Facebook group in the batteries and cooking niches. We also cover an aged domain in the podcasting niche from Odys.

For domains, we share findings on 5 aged SEO domains and 6 branded domains live at GoDaddy auctions.

🚀 Market Update

Our free DealFeed tool shows the following marketplace stats for this week:

364 online businesses for sale
47 new listings over the last 7 days
137 aged listings
189 listings had recent valuation changes
100 listings had recent changes in multiple
Average monthly multiple is 30.98X

We analyze the best websites for sale this week below.

Aged Domain: PodClear.com

Summary

Niche: Podcasting

Source: Odys Global (see listing here)

Age: 2015 (8 Years)

Listed Price: $2,930

Ahrefs

Notable links: ProductHunt, Wisc.edu, MediaShift.org, ShePodcasts.com

Site History

This domain was used by a podcast software startup that helped record high quality audio from Skype interviews.

Here’s what the site looked like:

Growth Blueprint

Podcasting is a growing medium for content creators with 100 million podcast listeners in the United States. Many individuals and businesses are interested in starting a podcast to build an engaged audience of listeners.

This short and descriptive domain name provides a good opportunity to build a niche site that helps people record clear audio for their podcasts.

Here’s what I would do:

Create buying guides for podcast recording equipment like microphones, mixers, headsets, mic stands, and cameras (e.g, “best mixer for podcasting” has a KD 1 and volume 200).
Publish guides on setting up a home recording studio for podcasting.
Publish tutorials on how to optimize audio quality with tools or techniques.
Create an email newsletter similar to Workspaces that features podcasters who share their recording setup, routine, and tips for success.
Create a course on how to record high quality audio for a podcast.

The primary monetization opportunity is through affiliate links to recommended products. Additional revenue opportunities include course creation, newsletter sponsorships, and display ads.

View on Odys Global

2-Year-Old Automotive Business Making $4,440/mo on Empire Flippers

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Summary

Niche: Automotive/education

Source: Empire Flippers (see listing)

Profit: $4,440/mo from YouTube ads and digital product sales

Asking Price: $199,809 at a 45X multiple using a 12-month average

Ahrefs

Growth Blueprint

Highlights

YouTube channel with 35k subscribers and 3.8M views to date
321 digital products
97% of traffic comes from the US
97% profit margin

Setbacks

The site relies on traffic from YouTube.
Some YouTube videos seem to have duplicate content (but in a different order).
Video content and digital products should be updated on an annual basis.

Easy Wins

Create a standalone blog that will help with getting more organic traffic.
Publish articles based on keyword research and video content that has performed well on YouTube.
Conduct an A/B split test on the existing CTAs.
Add more digital products like flashcards, handbooks, and a video course.
Test paid traffic on YouTube, Google, and alternative networks like Reddit and Quora.

Takeaway

This listing is for a well-designed venture centered around generating revenue from YouTube AdSense and selling digital products on its website.

This business, in an evergreen niche, has demonstrated stable revenue over the past 12 months, with an impressive profit margin of 97%.

Given my expertise in content and SEO, I strongly recommend that every e-commerce site add a blog to drive free organic traffic.

I would explore paid advertising by strategically targeting specific demographics and ZIP codes associated with the locations mentioned on this site.

Looking at the top competitors, it is evident that many of them offer a wider range of freemium products, which can be relatively easy to develop.

Valuation:

The site has been valued at $199,809, representing 45X of the TTM average monthly profits of $4,440. Considering the stability of the business and the potential for easy wins, a multiple of 40-42X appears to be a fair one.

View Deal On Empire Flippers

Flippa Site: Godsol.gumroad.com

Summary

Niche: Educational/ AI

Source: Flippa (see listing here)

Revenue: $2,222/mo from digital product sales

Growth Blueprint

Highlights

15 digital products in the AI niche
Substack account with around 400 subs
Active Twitter account with 3,800 followers
Action plan for new digital products

Setbacks

No active website for the business
Traffic is coming from Twitter ads (10X ROI).
Many of the digital products may become obsolete or be easily replaced by a simpler SaaS solution.

Easy Wins

Create a simple site (one page) to build your brand.
Double down on creating even more digital products (prompts) covering new niches.
ROI on Twitter ads is claimed to be 10X. Thus, it is worth exploring other ad networks like Google, Instagram, Linkedin, etc.
Grow Twitter audience by collaborating with other well-known people in the Twitter AI community.

Takeaway

I stumbled upon an intriguing business model on Flippa where the owner cleverly capitalized on the AI trend.

Although the business is still in its early stages, there is much work to be done to ensure its stability. If you’re interested, I recommend watching the owner’s detailed video explaining the business.

My initial approach would involve creating a simple one-page business website while maintaining the active Gumroad shop.

I would also prioritize the creation of a significantly larger portfolio of digital products as quickly as possible.

Moreover, the owner claims a 10X return on investment (ROI) from Twitter ads, so I would reinvest all profits and more into running ads across various networks.

My goal would be to maximize revenue in the coming months and consider flipping the business in the next few months.

Valuation:

The Flippa auction for this business has an asking price of $29,505, which translates to a multiple of 13X based on the revenue of $2,222 L4M average per month since starting. The price appears acceptable but not that the niche is highly unstable now as AI is growing and adapting daily.

View Deal On Flippa

🚀 Off-Market Sites

The Website Flip runs a Facebook group where sellers can list sites for sale. Here is a selection of a few sites:

$545/mo Battery Niche Site: 2-year-old site earning $545 L6M average via Amazon and Ezoic. 263 articles published receiving 25k pageviews per month over the last 6 months.
$150/mo Family and Cooking Niche Site: 1-year-old site earning $150 per month from Ezoic. 566 articles published receiving over 15k monthly visits. Asking price is $5,000.

🚀 Aged & Brandable Domains

Aged domains currently bidding from $33 to $135 at the time of writing.

DesignByJoyce.com: Started in 2003. This was the site for a web design company. It has a DR of 43 and is ranking for 2,940 in the top 100 positions. Backlinks from Wired, Wikipedia and Pinterest.
HuntFishCampWisconsin.com: A Wisconsin outdoor site started in 2002 with a DR of 26 and ranking for 1,576 KWs. Backlinks from USAToday, AOL and AZCentral
SCDSLSoccer.com: The site for the Southern California Developmental Soccer League started in 2011. It has a DR of 28 and is ranking for 220 KWs. Backlinks from AOL, GreatNonProfits and USClubSoccer.
Themelan.com: Started in 2013, this site provided custom Joomla templates. It has a DR of 60. Not currently ranking for any keywords. Backlinks from ThemeForest, ThemeHunt and Templaza.
WeatherSavvy.com: A site with weather facts started in 2002. It has a DR of 35, not ranking for any keywords but has backlinks from Wikipedia, StackExchange and Weather.

Branded domains bidding from $210 to $37,666 at the time of writing.