Deal Flow (Nov 9): 5 Websites, 5 Aged And 5 Branded Domains

Mushfiqur Sarker

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This week’s deals feature a site from Empire Flippers in the homeschooling niche, a site on Flippa in the chess niche, and 3 off-market sites from our Facebook group in the grilling, generator, and dog niches. We also cover an aged domain from Odys in the beauty niche.

For domains, we share findings on 4 aged SEO domains and 5 branded domains live at GoDaddy auctions.



Aged Domain: PoliticsOfPretty.com

Summary

Niche: Beauty

Source: Odys Global (see listing here)

Age: 2012 (10 years)

Listed Price: $4,090

AHREFS

politics of pretty ahrefs

Backlinks: Buzzfeed, AOL.com, People.com, Popsugar, Parade.com, and many more.

Site History

This domain was previously used as a beauty blog that focused on the author’s reviews of makeup and skincare products.

One positive sign about this domain is that it still has a lot of pages in Google’s index (about 200 pages).

According to Archive.org, someone appears to have tried to relaunch the site with 20 beauty-related articles in 2021 but gave up. The relaunch did not have any red flags.

politics of pretty archive

Growth Blueprint

Since this domain was previously a personal blog about beauty products, it is a good candidate to be relaunched as an informational and affiliate site focused on makeup and skincare products.

Here’s what I would do:

  1. Recreate the homepage with a blog layout to maintain consistency with the original site
  2. Recreate articles with high authority links using original content on similar topics and then add internal links to buying guides
  3. Publish buying guides for best beauty products for specific types of skin or types of people (e.g., “best blush for mature skin” has a KD 7 and volume 1,000)
  4. Publish informational articles that answer questions
  5. Publish informational content about specific stores or brands if low competition (e.g., “best X at [store name]”)

Monetization would be a combination of affiliate links to beauty products and display ads. There are many affiliate programs for beauty products that offer a higher commission rate of around 10% compared to Amazon’s 5% for the beauty category.


3-Year-Old Education Site Making $3,485/mo on Empire Flippers

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Summary

Niche: Education

Source: Empire Flippers (see listing)

Profit: $3,485/mo from display ads (48%), sponsored posts (19%), digital products (18%), and affiliates (15%).

Asking Price: $139,412 at a 40X multiple using a 12-month average

AHREFS

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Due Diligence Dashboard

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Growth Blueprint

Highlights

  • Traffic is on the rise with more than 100K visits per month
  • Diversified revenue with many different sources
  • 440 posts have already been published
  • More than 50 digital products available in the shop
  • 20K email subscriber list

Setbacks

  • A significant portion of revenue comes from sponsored posts
  • Amazon KDP books need to be republished on a new account
  • Nontransferable affiliate deals

Easy Wins

  • Drive more traffic from Pinterest (currently at 15% of all traffic)
  • Improve CTR by adding better-placed and designed call to action elements
  • Replace sponsored posts with direct advertising deals

Takeaway

This is a great-looking site in the evergreen kid’s education niche. The seller covers the market with more than 440 articles and 50 digital products available in the shop.

A solid backlink profile backs the site with numerous .edu and .gov links. (umd.edu, tfl.gov.uk)

The revenue is spread across 4 primary sources. The traffic is spread across organic (46%), direct (26%), and social traffic (18%).

As for setbacks, 19% of revenue comes from sponsored posts which is a nonreliable revenue source, and often such posts tend to lower the site’s authority. Also, some of the assets and affiliate deals are nontransferable.

Valuation:

The site is valued at $139,412, representing a 40X multiple of the last 12 months’ profit of $3,485. Given the trajectory and potential, this is a solid price for the site.

The only caveat that will lower the valuation is that 19% of revenue comes from sponsored posts. Our policy is to discount those revenues by 50%, effectively reducing the price by 10%. Finally, by dividing the reduced price by profit, the valuation will drop to 37X, a multiple you should aim for during the negotiation.


Flippa Site: NextMoveChessCalculator.com

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Summary

Niche: Sports

Source: Flippa (see listing here)

Revenue: Unmonetized

AHREFS

chessahrefs

Growth Blueprint

Highlights

  • Chrome extension with more than 2,000 installations
  • More than 1,000 unique pageviews per month
  • Lengthy average time spent on a site (2m 56s)

Setbacks

  • Only two pages indexed according to Google
  • The design is outdated and requires an overhaul. Not a Wordpress site.

Easy Wins

  • Add chess-related educational content and improve revenue from display ads
  • Find affiliate partners (chess courses, chess coaching, etc.). Some affiliates offer 50%+ commissions
  • Develop a freemium model for the tool

Takeaway

This is an out-of-the-box site in the chess niche. It promotes a tool on a homepage that will predict your opponent’s next moves.

Currently, it is unmonetized but is gaining traction, with more than 4,000 unique visitors in the last three months.

It is a starter site with only two indexed pages. This could be a great pickup if you already have a site in this niche. You can merge those sites and get a solid instant traffic boost. Plus, the additional assets such as the Chrome extension help provide authority.

Valuation:

The seller has the site listed with a buy-it-now price of $5,000. The reserved price is set at $1,500.

If the website is to be monetized by display ads, it will earn around $50-70 per month. At a 35X multiple, that equates to $1,750 to $2,450. The reserve price in the Flippa listing seems fair, and as there are no bids with more than 100 views on Flippa, you could make an offer in the valuation range mentioned above.


🚀 Off-Market Sites in Facebook Group

Get 24-hour early access to off-market websites for sale. Learn more.

The Website Flip runs a Facebook group where sellers can list sites for sale. Here is a selection of a few sites:

  1. $300/mo Grilling Niche Site: 2-year-old site earning an average of about $300 over the last 8 months via Ezoic Premium and Amazon. 95 articles published. The asking price is $9,000 (about 30X multiple).
  2. $227/mo Generator Niche Site: 3-year-old site earning an average of $227/mo L6M average via Adsense and Amazon. The asking price is $7,959 (35X multiple).
  3. $48/mo Dog Niche Site: 3-year-old site earning an average of $48 per month over the last 6 months.


🚀 Aged & Brandable Domains

Selection of aged domains from GoDaddy auctions:

  • BlackMask.com: This was a book search engine and forum started in 2000. It has a DR of 50 and is ranking for 5 keywords in the top 100 positions. Backlinks from Apple, Wikipedia and Stanford.
  • SacredChocolate: A bespoke chocolate manufacturer started in 2008 with a DR of 43 and is ranking for 522 KWs. Backlinks from Livestrong, BusinessInsider and NationalPost.
  • Inovatik.com: A custom WordPress template and theme developer started in 2016. It has a DR of 85 and ranks for 2 KWs with backlinks from Themeforest and Behance.
  • Acteva.com: This was an event and ticketing platform that started in 1999 with a DR of 67 and ranking for 1 keyword. Backlinks from Adobe, W3 and CNet.

    Selection of branded domains from GoDaddy auctions:

    1. NetGet.com
    2. CompareInsurance.com
    3. BuenosDias.com
    4. VisualWeb.com
    5. SEOAdviser.com



    Mushfiqur Sarker

    Analyzed by Mushfiq Sarker

    Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 215+ website flips with multiple 6-figure exits. Learn more about Mushfiq.


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