2 Off-Market Sites, 3 Broker Sites, 3 Vetted Deals (Sep 03)

This week’s deals feature 3 websites for sale from Empire Flippers and Flippa in the dropshipping, iGaming, and gardening niches, two websites from our private Facebook group in the lifestyle and couponing niches, and 3 vetted deals from the WebAcquisition.com team.

For vetted deals, we’ve included a brief summary of the due diligence we performed for our deal-sourcing clients, where we analyzed the technical and financial health of these businesses.

Before you dive into this week’s deals, a quick question to help me make this newsletter more valuable for you:

🚀 3 Vetted Market Deals

We’ve included a curated selection of this week’s vetted online businesses for sale. We sourced these custom deals for our clients through our Deal Sourcing service.

If you need deal sourcing and acquisition support, please reply to this email or visit our WebAcquisition deal sourcing service.

Note: Due to NDAs with our clients, we cannot share access to these listings. Only our clients receive open access to the best on-market and off-market businesses.

1️⃣ <500k Range – B2B Service Business Earning $6,438/mo

8 years old — $193,140 asking price

We analyzed an acquisition opportunity involving a B2B agency that provides physical services for trade shows across the US. Since the work is performed by contractors, the business operates similarly to a lead generation service. It is important to note that while the business can be managed remotely, a physical presence in the US is likely required. This is necessary to manage a small inventory of technical equipment for the services provided. Significant growth opportunities exist. These include securing direct, multi-year deals with conferences, adding paid advertising to the marketing mix, and introducing newer technologies. Overall, this business has substantial potential for growth.

2️⃣ <1M Range – Content Syndication Site Earning $13,875

3 years old — $720,489 asking price

We analyzed this business because our client initially perceived it as a simple investment. However, our analysis uncovered a series of red flags, leading us to ultimately recommend passing on this deal. The primary concern is the revenue model. The business generates income solely from content syndication networks (like LexisNexis and Dow Jones) and guest posts. While its organic traffic is currently stable, this high-risk dependency means revenue could disappear overnight. Secondly, the P&L statement was inconclusive and poorly documented. Disorganized financial records are a major concern, as they signal that significant problems would likely arise during in-depth financial due diligence. While we identified other issues, these two fundamental risks were significant red flags, especially for a business valued in the high six-figures.

3️⃣ >1M Range – Entertainment News Content Business Earning $70,093/mo

10 years old — $2,733,500 asking price

This is a large, well-known entertainment blog that attracts high traffic numbers. The business model is straightforward, generating revenue through Mediavine and Facebook Content Monetization. The purchase includes two large Facebook pages. The key to sustaining this business is publishing at least 1,000 articles annually. For this reason, we strongly advise our client to retain the current content team at all costs. While you cannot force contractors to stay, we recommend requesting an interview with at least the lead contractor. Retaining key personnel for a minimum of 3-6 months is crucial, even for a seemingly simple business like this. Given the company’s strong year-over-year growth, negotiating a lower price will be challenging. Therefore, arranging a purchase agreement with the seller included is a logical next step during negotiations.

If you are looking for custom deal sourcing, negotiations & structuring, and advisory to acquire your next business, check our Deal Sourcing Service.

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🚀 3 Websites For Sale From Brokers

1️⃣ 4-year-old Home Dropshipping Site making $4,718/mo on Empire Flippers

Dropshipping — Home —29X — $136,822

This is an interesting dropshipping business that sells a high-priced product and acquires most of its customers through organic traffic. This indicates a strong opportunity to introduce paid advertising. With healthy profit margins of approximately 18%, a strategic move would be to reinvest that margin into performance marketing. For example, cutting the margin to 9% could fund a campaign aimed at doubling or tripling sales. Furthermore, despite already selling products in niched down area, there are significant opportunities for growth through traditional SEO and content marketing. View on Empire Flippers

2️⃣ 4-year-old iGaming Affiliate niche site making $2,654/mo on Flippa

iGaming— Live Auction — ($173,792 asking price)

Although iGaming is one of the most competitive niches, the market has never been larger, and businesses in this sector are rarely sold on traditional marketplaces. This particular site has a steep asking price; however, its performance numbers look promising. It boasts a multi-channel presence, including a YouTube channel, the main website, and other avenues typical for the iGaming industry. This opportunity is worth looking into for an operator who already has other sites in this niche. View on Flippa

3️⃣ 2-year-old Gardening niche site making $347/mo on Flippa

Gardening — Live Auction — ($6,500 asking price)

Finally, we analyzed a traditional content site that has impressively survived most of Google’s recent updates. It generates revenue exclusively through the Amazon affiliate program. The current owner has not updated the site in months. This neglect presents numerous growth opportunities for a new owner. For an investor looking for a smaller property for a potential website flip, this is an ideal candidate. View on Flippa

🚀 2 Off-Market Sites on Facebook

The Website Flip runs a free Facebook group where sellers can list sites for sale. Here is a selection of a few sites this week:

60k Visits Per Month Niche Site: 1-year-old site with vague information. The numbers from the screenshot look legit, but need more information. Check it out with the seller.

Beginners’ Couponing Site: Once again, the seller has been vague about the revenue; however, it is a newer site with decent traction. Coupons can be combined with some affiliate programs.

👉 Additional Reading

Make sure to perform due diligence when acquiring any domains or websites. Here are more resources: