Unite.ai Teardown: 4 Easy Wins, Highlights, Valuation

mushfiq sarker

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I know that this one will surprise you, as I have been fairly vocal open my reservations about AI. However, that does not prevent me from keeping up with its developments.

Recently, I came across Unite.ai, a news portal dedicated to covering the latest happenings in the world of AI. The site is visually appealing, loads quickly, and very actively covers the AI niche.

I believe that they are in a prime position to significantly increase their revenue and sell the site before the niche gets too competitive.

This is what I cover in this report:

  • Website overview
  • Major highlights
  • Competitor overview
  • Easy wins to increase revenue and/or traffic
  • Actionable takeaways you can apply

Let’s get into it!

Disclaimer: Only public tools such as Ahrefs, Screaming Frog, and my experiences are used in these teardowns. I do not know the owners nor have access to Google Analytics and earnings.

✅ Website Overview & Highlights

The website has had amazing growth over the last couple of years peaking at 1,000,000+ pageviews/mo according to SimilarWeb (most likely much more).

Ahrefs shows a turbulent growth traffic curve with a significant amount of referring domains (4,100+) linking to the site:

Overview www.unite .ai Ahrefs

The people of Anguilla are likely pleased with the surge in AI’s popularity, given that .ai is a top-level domain of Anguilla. The domain in question was registered in 2019, and active work on the site began in early 2020.

Although the site’s design has remained relatively unchanged over the past three years, there has been a significant increase in traffic, as shown in the graph, coinciding with the publication of articles covering the best AI tools.

Robotics AI News Unite.AI

This well-optimized and high-quality content has performed exceptionally well, with the best article accounting for more than 30% of all traffic, according to Ahrefs.

Top pages www.unite .ai Ahrefs


  • More than 2,000 articles published covering the AI niche
  • Currently ranks for over 4,000 keywords containing the word “best”, This makes it an excellent asset for affiliate marketing purposes.
  • Simple, fast, and great-looking design of the site
  • The team behind the site has a ton of experience with AI technologies

Why is this site winning?

  1. The owners of the website had the foresight to recognize the opportunity three years ago, at a time when AI was still a distant future. Today, as AI has arrived, they are well-positioned to reap the rewards of their early efforts.
  2. The authority of the site backed by links from sites like MIT, NYTimes, and Harvard gives it the edge over newer competitors
  3. As a well-established brand, the website is probably approached by new AI companies that are emerging on a daily basis. This presents them with greater opportunities for revenue generation.

Top 3 Competitors

Here are similar competitors targeting the majority of the same keywords.

  • Synthesia.io – 390k traffic according to Ahrefs, one of the more popular AI tools, has an active blog ranking for more than 30k keywords
  • Intellipaat.com – 1M traffic according to Ahrefs, popular course site with some of the new content focusing on AI
  • Nightcafe.studio – 500K traffic according to Ahrefs, a popular AI image generator

Let’s get into the easy wins to grow this specific website.

🔥 4 Easy Wins To Grow This Website

There are opportunities to significantly grow this brand. I break down the following easy wins:

  • Improve existing affiliate marketing efforts
  • Do a few case studies
  • Grow Twitter audience
  • Add display ads

Let’s get into it!

➡️ Win #1: Improve existing affiliate marketing revenue

The website is currently generating almost all of its revenue through affiliate deals, and while it appears to have a decent number of them based on outgoing links with referral codes, I believe that this is an untapped revenue source.

Here’s how I would approach the matter and at least 3X the site’s current affiliate revenue:

  • Renegotiate all existing affiliate deals aggressively. Ask for 50-60% affiliate commissions (ideally recurring), and if they reject, leverage your existing authority – ranking on a featured snippet for “best AI tools” and approach competitors.
  • Ask for special deals for your readers and incorporate them into exit pop-ups, sidebar ads, banners, etc.
  • Hire an experienced affiliate manager and offer them a percentage of the increased revenue.
  • Keep an eye out for new projects, tools, and opportunities to expand the affiliate portfolio.
  • Add comparison tables to the content, which will help readers with FOMO intent choose the best option.
  • Improve CTA buttons and design to be more eye-catching and persuasive
usines10 Best AI Tools for Business April 2023 Unite.AIs April 2023 Unite.AI

Takeaway: Leverage existing authority to strike unique affiliate deals.

➡️ Win #2: Case studies

As someone who appreciates the value of case studies, I believe that this website has a lot to gain by conducting some of its own.

Here are a few ideas that I think would be particularly interesting:

  • Develop an AI-powered research paper and attempt to have it published in a reputable academic journal.
  • Create a quiz that challenges users to determine whether an image, text, or video was generated by AI or created by a human.
  • Conduct a classic SEO case study by creating a website with content generated entirely by AI (a strategy that many people are currently experimenting with).

Takeaway: There are many potential case studies in the field of AI. Utilizing your authority in the industry could significantly amplify the reach of your case study, ultimately attracting a new audience to your site.

➡️ Win #3: Grow your Twitter handle

Similar to niche sites, the AI community on Twitter features several accounts that offer valuable and up-to-date information on a daily basis. The Unite.ai Twitter account currently only has 1,000 followers, indicating a need for improved visibility.

twitter 2 thousand results found on Yandex Images

With their established reputation in the field, an increased level of activity on Twitter – including posting original content, collaborating with other creators, and promoting relevant tools – could effectively attract new followers who are seeking more information about AI. Kdnuggets is a perfect example of how you should do this.

Takeaway: I can attest to the significant benefits that can result from leveraging Twitter to expand your business. In addition to gaining free exposure for your products, you can connect with new individuals in the industry and access an endless source of potential content ideas.

➡️ Win #4: Add display ads

It is evident that the owners are opposed to incorporating programmatic display ads on their site. While this may indicate that their affiliate revenue is currently satisfactory, it’s important to consider the bigger picture – as a smaller player in the industry, they could easily be overtaken by competitors.

Additionally, it’s worth noting that their page speed is flawless, suggesting that adding display ads would not significantly impede site performance.

Takeaway: CPC (cost-per-click) rates for AI-related keywords tend to be quite high, making this a particularly lucrative opportunity.

👉 Actionable Takeaways

Here are actionable takeaways that you can apply to your niche website today:

  1. By holding numerous top-ranking positions for commercial keywords, you should be able to negotiate more favorable affiliate deals than your competitors.
  2. Investing in case studies has the potential to generate unprecedented exposure for your business. Even if they don’t immediately attract a large audience, they can serve as an excellent foundation for future digital products.
  3. Ensure you follow your audience on their preferred platforms, such as Twitter and Reddit. Being active on these channels is a straightforward yet effective strategy for engaging with your target demographic.

mushfiq sarker

Analyzed by Mushfiq Sarker

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 218+ website flips with multiple 6-figure exits. He is the founder of The Website Flip. Check out all Mushfiq's articles, LinkedIn, or Twitter.

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