Outdoor Site Case Study (January 2021): $5,274 Revenue With 104,000 Pageviews

mushfiq sarker

This is the January 2021 update for this website. The site earned $5,274 this month. The traffic, keyword positions, and earnings are ramping up as the warmer months of the year arrive.

I cover the following in this month’s case study:

  1. Traffic and revenue metrics
  2. Removing Elementor for GenerateBlocks
  3. Guest posts with e-commerce brands
  4. Shoulder niche site update
  5. Plans for February 2021

For the previous update in December, check out this post, or check out all the posts here.

๐Ÿ“ˆ Highlights

  • Revenue was $5,274 (comparable to $3,723 in December)
  • 10 new articles added
  • 14 articles updated
  • Shoulder niche site has 71,532 words (40 articles)
  • New guest posts with e-commerce brands
  • Improved page speed

๐Ÿ“‰ Setbacks 

  • E-books still not published
  • Email marketing frequency has decreased to 1x a week from 3x a week

๐Ÿ“Š January 2021 Website Traffic

Traffic Breakdown (January 2021):


Traffic Breakdown (L12M):


AHREFs Metrics

Screen Shot 2021 02 08 at 6.37.24 PM

๐Ÿ’ฐ Revenue

The revenue in January 2021 has ramped up as more and more of my commercial intent keywords are ranking.

  • Revenue: $5,274
  • Costs: $1,360.00
  • Profit: $3,914

Of the costs, $500 was the salary for my website operator, $150 was for social media management, and $710 was for content.

Here is the P&L since acquisition:

SC PL chart

January 2021: Improvements To The Site

Removing Elementor for GenerateBlocks: C to A Grade!

Elementor builder, while easy to get started using to build unique looking sites, does bloat your site with extra HTML, CSS, and javascript. I installed Elementor back in March 2020 to build out primarily the homepage.

Recently, the folks over at GeneratePress (the theme I use) launched GenerateBlocks, which is a lightweight version of a site builder with four main components: Container, Headline, Grid, Buttons. These four elements are all you need for a site.

I removed Elementor and recreated the homepage using GenerateBlocks. I measured before (using Elementor) and after (using GenerateBlocks) using GTMetrix.

Here is the before:


Here is the after:

image 1

I am doing the best I can to ensure I meet Google’s Core Web Vital standards, which will be a ranking signal. Removing Elementor was one part of solving that puzzle.

Takeaways: If you are using a page builder (Elementor, Beaver Builder, etc), shift away to GenerateBlocks. It will decrease your load times, and provide a better user experience.

Publish Guest Posts on E-Commerce Blogs

Most of us focus on building backlinks via guest posts with other niche blogs. The real value is when an e-commerce brand links back to your website through a guest post, testimonial, and/or press release published on their site.

This is what I am doing to secure such guest posts:

  • Find the brand’s e-commerce website and reach out via their contact form
  • Ask to write a detailed guest post and in return, you will continue to promote their brand to your audience

Of course, don’t come off as if it’s an ultimatum. Explain that you are wanting to build deeper relationships with the brands. Some of the brands requested that I move them up higher in comparison tables. At that stage, I think about if the product is worth it. If so, we move ahead.

Note: this tactic will not work on typical niche sites in my opinion. You need to have a site that is well-designed, high authority, and a leader in the space. The brands will not associate themselves and recommend a niche site that isn’t an authority in some manner already. Your mileage may vary with this tactic!

Takeaways: Go through each product you recommend, reach out to the brands, and ask to write a unique guest post. Provide something in return (e.g., continued promotions, social shoutouts, email blast).

๐Ÿ‘‰ Shoulder Niche Site Update

The shoulder niche site that I am building from scratch is getting traction. The site has 40 articles published already with over 100+ articles pending to be written.

Currently, I have my social media assistant post the content from this site to my existing profiles. This can be seen in the traffic; some articles go “viral” and others are duds. The goal here is to get quality social signals to the site.

Here is the traffic breakdown for January 2021:

Shoulder Niche Site HS Last 30 Days Traffic

Going forward, the goal is to get all of the content published over the next 3 months.

๐Ÿ‘‰ Plans for February 2021

Hereโ€™s the plan:

  • Continue publishing content
  • Continue content audit to improve existing articles
  • Continue with e-commerce guest posts
  • Performing CRO on existing posts getting traffic

Thatโ€™s it for this update. Stay tuned for next month’s update.

mushfiq sarker

Analyzed by Mushfiq Sarker

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 218+ website flips with multiple 6-figure exits. He is the founder of The Website Flip. Check out all Mushfiq's articles, LinkedIn, or Twitter.

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