Outdoor Niche Site Case Studies
We acquired a website in the outdoor vertical in April 2020 for $23,000 at a 75X multiple. Learn how we grew the site to earn $4,000/mo and then sold for $175,000.
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In April 2020, the asset was purchased for $23,000 from the Flippa marketplace. The site at the time was earning $300 per month on average of the trailing 6-months. The site was receiving 100,000 page views per month on average. We saw immediate opportunities for easy wins that would significantly grow the website.
The site is in a seasonal niche thus the dropdown in revenue during the winter months. The site is monetized via Amazon Associates, private affiliate networks, CPA-based networks, and display advertisements. We have more than 20 revenue streams.
As of March 2022, we sold the site for $175,000 within 1-week of listing it in our Deal Flow newsletter.
The detailed case study writeups are summarized below and the full list can be found here.
| Update | Revenue | Summary | Read |
|---|---|---|---|
| Mar 2022 | N/A | We sold the website for $175,000 to a buyer in our newsletter! This ends the case study! | |
| 2021 Recap | $49,735 | Read the annual recap of growing this site. I share revenues, costs, valuation, growth tactics, failures, and more. | Read |
| Aug 2021 | $3,896 | Traffic was at 62,570 pageviews. How I onboared a direct advertiser, and how I am setting up a digital product funnel. | Read |
| Jul 2021 | $3,208 | Traffic at 60,395 pageviews. Purchased a link detox that resulted in 1,661 domains that were disavowed in Google. | Read |
| Jun 2021 | $3,644 | Traffic was at 59,745 pageviews with Ezoic earning now $15/day as a new revenue stream. I explain a Google Sheet I am using to track which pages need CRO. | Read |
| May 2021 | $3,804 | Traffic is very volatile. The website operator has been let go. Site is now in "maintenance mode" for 6 months. | Read |
| Apr 2021 | $3,779 | 106 articles updated | Read |
| Mar 2021 | $4,511 | New title tag optimization. Silo topic is bringing in 6K visitors. Rebuilding shoulder niche site on aged domain. | Read |
| Feb 2021 | $3,360 | Keyword position updates. Optimal commercial vs information content. Website operator update. | Read |
| Jan 2021 | $5,274 | Guest posts from e-commerce brands. Replacing Elementor with GenerateBlocks. Shoulder site update. | Read |
| Dec 2020 | $3,723 | Recap of improvements in 2020. Hiring of a website operations manager. | Read |
| Nov 2020 | $4,271 | Return on investment achieved! Launch of new shoulder site. GA automation. | Read |
| Oct 2020 | $6,250 | Display ad setup via NeworMedia, Ex.co, and LockerDome. Amazon Prime Day promotion results. | Read |
| Sep 2020 | $6,320 | Hiring more writers. Adding product popup boxes. Google indexing issues. | Read |
| Aug 2020 | $6,969 | Purchase rights to 7 e-books. Facebook group partnerships for emails. | Read |
| Jul 2020 | $7,539 | Breakdown of email marketing strategy. Renting out email list for revenue. Income diversification stats. | Read |
| Jun 2020 | $3,858 | Private partnership structure with Amazon brands. Content audit process. Pinterest strategy. | Read |
| May 2020 | $3,666 | Acquisition details: purchased at a 75X multiple for $23,000. Google May 2020 core update. Amazon commission cut. | Read |
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