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Broker Description |
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Entries
Date listed | Listing Title | Niche | Broker | List Price | Revenue | Profit | Multiple | Vetted? | |
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04/22/24 | 7 Year Old Arts And Crafts Subscription Business With 44 Courses and 2,500+ Paid Subscribers | Others | Quiet Light | $378,750 | $23,368 | $14,346 | 26 |
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List Price$378,750 Average Monthly Revenue$23,368 Average Monthly Profit$14,346 Multiple26 NicheOthers AgeBrokerQuiet Light Our Commentary
Broker DescriptionLaunched in 2017, this subscription business offers courses that help people learn art and crafts. There are a total of 44 evergreen courses, which provide more than enough content for customers to enjoy. In fact, the owner stopped contracting new courses to be created three or four years ago because customers stopped citing a lack of content as their reason for canceling their subscription. There are over 2,500 paying subscribers, 80% of whom are on yearly plans and 20% of whom are on monthly plans. All customers come from Facebook paid ad campaigns. The core strategy used to build the paid subscriber base is to focus on providing a lot of value in a $1 subscription for the first year and renewals at a higher price point after the first year. To increase average order value and help cover the cost of advertising, the seller also utilizes upsells for any customer who pays for the $1 first-year subscription. The circumstances behind the owner selling are pretty unique. He's originally from Spain but is in the process of immigrating to the US, which is tied to his continued employment at the company he works for. His employer told him that the business he's operating is too closely related to what they do, and he has had to turn off his paid ad campaigns and stop actively growing the business due to the conflict with his job. He can leave the ads off and let the subscribers slowly churn, or he could sell the business, which is what he's opted to do. The great news for buyers is that the ad campaigns and funnels have run for years and are great at converting subscribers; these campaigns just need to be turned back on by a new buyer to get the paid acquisition channel running again. The owner is also available to provide training to a new buyer. We've listed this business at a lower multiple to attract a cash buyer who's interested in taking over quickly given the circumstances surrounding the need for an exit. VIEW FULL LISTING Order a Professional Assessment |
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04/22/24 | 25 Year Old eCommerce and FBA Exotic Pet Brand | High Growth Opportunities | Others | Quiet Light | $445,000 | $52,706 | $11,822 | 38 |
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List Price$445,000 Average Monthly Revenue$52,706 Average Monthly Profit$11,822 Multiple38 NicheOthers AgeBrokerQuiet Light Our Commentary
Broker DescriptionSince 1999, this exotic pet business has been delighting customers and their sugar gliders with their line of products. With loyal customers in a unique category, this is a rare opportunity to own a business that people love while competing in a niche space. This opportunity is ideal for a potential buyer who falls into one or more of these categories: (1) someone looking for a unique niche without a lot of bigger players, (2) someone with Amazon experience looking to optimize and build on the current foundation, (3) someone with paid social traffic experience as the Sugar Glider market is underserved, or (4) someone with ecommerce experience to build on in a fun Exotic Pet category. Ninety-two percent of revenue comes from Amazon FBA—without A+ Content, high-quality photos, or infographics. There are over 6,400 reviews on Amazon with the total advertising cost of sale (TACOS) at 5% in the last 12 months. Amazon advertising is internally managed with only sponsored products being leveraged on Amazon (no coupons or other types of advertising), leading to a 6.07 ROAS. A 5% TACOS is generally considered extremely low even without all advertising options being used. The website is built on WordPress and is ready to be updated for a better checkout experience. Growth opportunities include creating A+ Content on Amazon, email marketing, paid advertising, video and educational content, revamping the website, and redesigning packaging for a premium brand feel. Additional growth could be found through product expansion, including toys and other exotic animal products such as food, treats, accessories and cages. There has been little effort put into making strategic videos for YouTube and social media, which if prioritized could have a large impact on growth. Currently, this business has the equipment for repackaging the product, which is required. This takes up about 1,000–1,500 sq. ft. in a warehouse. Many buyers might see this as a negative, but it is a moat in itself and another layer of protection against every operator and entrepreneur who wants to make money from their laptop. Due to health reasons, the owner has not put her whole effort into the business for years and only works 15 hours per week. She is ready to retire and “hang her ‘gone fishin’ sign.” This business could be run as a side business or scaled further for full-time opportunities. There is ~$50K of inventory and $10K of equipment. The equipment is included in the purchase price. VIEW FULL LISTING Order a Professional Assessment |
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04/17/24 | 15-Year-Old Lifestyle Content Site | 900+ Posts | Highly Engaged Email List | Low Owner Workload | Others | Quiet Light | $140,000 | $4,151 | $3,479 | 40 |
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List Price$140,000 Average Monthly Revenue$4,151 Average Monthly Profit$3,479 Multiple40 NicheOthers AgeBrokerQuiet Light Our Commentary
Broker DescriptionThis 15-year-old content website offers practical solutions for organizing, decluttering, cleaning, planning, productivity, and more. With elegant branding and high-quality content, the site caters perfectly to busy women seeking to simplify their lives and spend more time on the things that matter the most. The current owner started the business by blending her personal passions with challenges she encountered in her own life. Fifteen years later, it has become a true lifestyle business, allowing the owner to work just 3 hours per week to run the content site and its social media accounts. The sale also includes a Shopify store that sells digital products under the same brand, which was launched in September of 2023. Because the Shopify store is so young, its earnings are not included in the calculation of SDE. This could be a great opportunity for a first-time buyer or for an entrepreneur who knows how to apply SEO and content marketing strategies to accelerate growth. VIEW FULL LISTING Order a Professional Assessment |
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04/16/24 | 9-Year-Old Men's Grooming Brand | Diversified Revenue | 27% SDE Margins | Others | Quiet Light | $1,260,000 | $110,741 | $29,907 | 42 |
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List Price$1,260,000 Average Monthly Revenue$110,741 Average Monthly Profit$29,907 Multiple42 NicheOthers AgeBrokerQuiet Light Our Commentary
Broker DescriptionLaunched in 2015, this international brand with British roots specializes in natural, vegan, cruelty-free, and eco-friendly men's grooming products. Eighty percent of their revenue comes from Amazon, with an additional 10% of sales from their website and 10% from wholesale and other online retailers. Sales are diversified globally, with the UK, US, and EU being the top markets. The products have over 10,000 reviews averaging 4.3 stars, and sales are spread across 40 SKUs. The proprietary formulations have won multiple product awards and a brand design award. The branding and product quality keeps customers coming back, with repeat purchase rates of 19% on Amazon and 39% on their website. According to data gathered this year by market-insight company Statista, the global Male Grooming market is expected to be worth $115B by 2028, up from nearly $80B in 2022. Growth opportunities are endless; the owner has a new product ready for launch as well as nine more formulations tested and ready to produce. The brand ethos could do well on TikTok Shop, and there’s ample room to expand DTC (direct-to-customer) through Facebook, Instagram, Google Ads, and influencer marketing. It would be relatively easy to expand to more Amazon marketplaces. Or, a new owner could invest in brick-and-mortar retail, targeting barbershops and hair salons, particularly in the US, Canada, and the UK. The owner is skilled in the early stages of brand development but has reached the limits of his expertise. He will train the buyer on all aspects of running the business. The owner has been able to optimize PPC but has no desire to build a team to scale the brand. Revenue has stabilized over the last year, but profits continue to grow. A buyer with a stronger background in scaling businesses or with access to broader distribution channels could leverage the strong foundation to take this business to new heights. This business does not qualify for SBA financing (the seller is based in the EU). VIEW FULL LISTING Order a Professional Assessment |
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04/10/24 | SBA Pre-Qualified: Exploding SaaS Trading Software Company | YoY Revenue Up 592% | YoY SDE Up 1010% | Amazing Reviews | Others | Quiet Light | $4,250,000 | $307,472 | $114,933 | 37 |
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List Price$4,250,000 Average Monthly Revenue$307,472 Average Monthly Profit$114,933 Multiple37 NicheOthers AgeBrokerQuiet Light Our Commentary
Broker DescriptionLaunched in March 2022, this rapidly growing SaaS company gives traders valuable insights into market conditions. Technical analysis is a cumbersome skill to learn but their software makes it easy by giving useful insights or “overlays” on the user’s chart indicators. Not only do clients get access to premium software but also free education, alerts on good trade entries, and access to one-on-one mentoring. What began as a modest start-up is now generating over seven figures in annual profit, growing monthly profit from less than $10,000 to over $100,000 in under two years. The three owners of the business were able to successfully launch the company and allow its continued growth without their day-to-day involvement. They saw a demand in the market for indicators that simplified technical analysis, recognized the trading “gold rush,” and capitalized on it. Monthly recurring revenue (MRR) has grown 275% over the past 12 months, with no signs of slowing down. An immediate revenue booster would be to add plan upgrades for existing and new users, which will include a variety of additional tools and education. Another opportunity for growth is to start offering paid courses in addition to the existing free tutorials.. With 72% of revenue driven by affiliates/influencers, an investment in expanding this program would help to increase the existing client base of over 5,700 users. Additionally, hosting trading competitions where community members trade on exchanges with an affiliate link in order to qualify would allow for collection of 50% of trading fees from the affiliate link, during the competition and in perpetuity. The current owners spend about 5 hours per week operating the business. The new owner needs to be personable and give the team an allowance to be creative, innovate, and continue running the company as they have been, as they are responsible for its growth. The business is fully autonomous, which will allow for a smooth transition. VIEW FULL LISTING Order a Professional Assessment |
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04/9/24 | SBA Pre-Qualified 19-Year-Old Automotive Parts Brand | Diversified Revenue | 5% YoY SDE Growth | Others | Quiet Light | $2,031,460 | $476,372 | $51,300 | 40 |
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Price was adjusted to $2,031,460 (reduced by $225,540).List Price$2,031,460 Average Monthly Revenue$476,372 Average Monthly Profit$51,300 Multiple40 NicheOthers AgeBrokerQuiet Light Our Commentary
Broker DescriptionThis business represents a rare opportunity to acquire a well-established, highly defensible 19-year-old niche ecommerce company that sells gas-charged lift supports for hoods, trunks, and hatches on automobiles, RVs, campers, boats, toolboxes, kitchen cabinets, and more. This business offers 2,500 stocked SKUs including private-label branded products (71% of total revenue) and other quality brands, along with additional drop-ship SKUs. Sales are driven primarily through Amazon FBA and FBM (68% of total TTM revenue) as well as the branded website (22% of TTM revenue). SKU revenue is highly diversified with no SKU representing more than 2% of total revenue. There are ~4,900 total product reviews across private-label products with an impressive 4.6-star average rating. The business has been in maintenance mode due to the owner being ready to retire for the last several years. While total revenue trends have slightly softened over the last two years (one of the reasons is due to stockouts), TTM gross profit and SDE have increased 5% YoY. Up until a few months ago, minimal focus and budget have been pointed toward scaling PPC due to the owner's admitted conservative nature in this area despite a strong ROAS (return on ad spend) of 4.84% and low TACOS (total advertising cost of sales) of 1.51%. This represents a fantastic opportunity for scaling via PPC alongside allocating resources to rank higher in organic search for an aged, authority website. An influencer has recently started promoting their products, which is showing promise, so increasing influencer marketing could be a major opportunity for growth. Email and affiliate marketing are nonexistent, leaving this path wide open. There are currently 30 new products in the pipeline, and the owner feels this niche is still a highly underserved market. The owner is looking to retire but there is a well-trained turnkey team in place that would like to remain. This business is SBA pre-qualified. VIEW FULL LISTING Order a Professional Assessment |
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04/6/24 | Leading Workplace Safety Content & Membership Biz | 500K+ Monthly Pageviews | 79% Membership Revenue | Others | Quiet Light | $815,000 | $19,620 | $18,147 | 45 |
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List Price$815,000 Average Monthly Revenue$19,620 Average Monthly Profit$18,147 Multiple45 NicheOthers AgeBrokerQuiet Light Our Commentary
Broker DescriptionThis business is a leading content and membership website offering workplace safety information and resources—primarily safety talks—to safety professionals and organizations, attracting, on average, over 200,000 monthly sessions and 500,000 monthly pageviews from its target audience. Founded in 2016, the company has seen continuous year-over-year growth, largely attributed to its expanding base of recurring memberships. Memberships account for approximately 79% of the business's revenue, with display advertising and licensing agreements contributing 19% and 1%, respectively. Factoring in 2%–4% monthly churn and steady acquisition, projections show revenue climbing 16.7% to reach $282,000 in the coming 12 months. Key growth opportunities include enhancing the website to drive membership conversions, expanding the enterprise membership tier, building out a course offering, and better leveraging the 21,000+ email subscriber list. The business has a streamlined content creation process. A freelance writer provides over a year's worth of queued content, reducing the need for constant owner involvement. The current owner works, on average, a few hours per week. The owners are selling the business due to a change in personal circumstances, including a new job and an investment in another business venture, which has shifted their priorities and time available to operate this business. VIEW FULL LISTING Order a Professional Assessment |
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03/28/24 | 22-Year-Old Education Publisher Selling Bilingual Materials w/High Margins & Expansion Opportunities | Others | Quiet Light | $770,000 | $56,405 | $32,218 | 24 |
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List Price$770,000 Average Monthly Revenue$56,405 Average Monthly Profit$32,218 Multiple24 NicheOthers AgeBrokerQuiet Light Our Commentary
Broker DescriptionLaunched in 2002, this 22 year old publishing business specializes in bilingual educational materials for dual-language classrooms. There are a lot of opportunities for growth within the publishing education space. The Federal and State Governments spend a lot of money on education Often times, if a school or school district does not spend their funds for books and materials they will lose either a portion or all of their funds for the next school year. Furthermore, the Spanish speaking immigrant population is rapidly growing in the United States which has increased the demand for books and materials in Spanish and English. The business is regional to Texas, but only because the seller resides in Texas and has been attending Texas trade shows. With this business, a buyer has the opportunity to expand a regional operation into a multi-state enterprise and compete with the massive existing players in the industry. The seller purchased the business a few years ago. At the time he took over 10 years worth of inventory. A new buyer will take on over 7 years of additional inventory at current sales levels. The business is old-fashioned. It’s been built on face-to-face interactions through conferences and phone calls. There are several opportunities for growth. First, become more online focused. The seller has never lifted a finger to develop the SEO or paid advertising side of the business. The opportunity is ripe to reach educators. Second, a traditional mailing list and catalog would be solid ideas for expansion, especially in this industry. Third, a new owner could partner with publishers or existing wholesalers who already have a network tied to schools around the country. Finally, there is room to index more on consumable ideas, like the take-home backpacks they are already selling. The business is being sold due to health reasons for one owner and to pursue other entrepreneurial interests for the other. VIEW FULL LISTING Order a Professional Assessment |
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03/27/24 | Low Workload 6+ Year Old Reptile Blog With 200+ Posts And Team Of Writers | Others | Quiet Light | $174,000 | $5,356 | $4,999 | 35 |
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List Price$174,000 Average Monthly Revenue$5,356 Average Monthly Profit$4,999 Multiple35 NicheOthers AgeBrokerQuiet Light Our Commentary
Broker DescriptionLaunched in 2018 this niche website is focused on teaching readers how to provide the best care possible for their pet reptiles. Most pet stores offer poor advice on how to provide proper care for reptiles, and roughly 75% of all pet reptiles die within the first year. The owner is knowledgeable and passionate about the subject matter, but the great part about this website is that a new buyer doesn't need to be an expert to acquire it, thanks in part to the team of writers who create all of the content and reply to blog comments. Three writers have extensive experience with reptiles. One writer has owned a bearded dragon for over a decade, another is a vet who focuses on snakes, and the last writer is a former zookeeper who has owned numerous reptiles throughout his life. Collectively there are about 200 articles on the website today with roughly 5–10 new 1,500–3,000-word articles being added every month by the team of contract writers. The only thing the owner does is keyword research, and he can easily teach a new buyer the process he uses to come up with content ideas. From a buyer's perspective, there is also a lot of room for growth as you could focus on adding new content for additional pet reptiles that aren't currently covered on the website. The owner has decided to sell the website so that he can focus his efforts on just one other website that he currently owns. We are seeking an all-cash buyer for this transaction. VIEW FULL LISTING Order a Professional Assessment |
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03/11/24 | Distressed Listing / 15 Year Old Eco-Friendly Storage Biz / $3.2M+ Revenue / Diverse Sales Channels | Others | Quiet Light | $1,000,000,000 | $273,416 | $54,764 | 18,260 |
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Price was adjusted to $1,000,000,000 (increased by $996,900,000).List Price$1,000,000,000 Average Monthly Revenue$273,416 Average Monthly Profit$54,764 Multiple18,260 NicheOthers AgeBrokerQuiet Light Our Commentary
Broker DescriptionOnline since 2008, this eco-friendly storage and furniture product company is firmly established and continues to grow, as shown by its inclusion in the Inc 5000 in 2021. While the business uses 34 total channels, 18 of those make up 99% of sales. Amazon generates approximately 65% of revenue, Chewy brings in about 10%, and Wayfair is 9%, with the myriad additional channels making up the balance. The current owner's background includes IT consulting, product management, and business development. With a flair for aesthetics, developing a line of home and office storage products was a perfect fit. All products are made from their patented, environmentally sound material, which is appealing to more and more consumers who are concerned about the ecological impact of purchased goods. The recent surge in working from home has contributed to the increase in sales, and the Pet category has grown to 49% of sales in only four years, with storage items at 50% and display items at under 1%. New products can easily be added using the current suppliers, all of whom are familiar with the specific manufacturing process. The focus has always been on the US market, leaving plenty of room to expand internationally, starting with countries with a large market for green items. Implementing a social media strategy and continued investment in advertising offers huge potential for increasing revenue, as neither has been fully utilized. Actively posting new content to the site’s blog would also help to increase traffic and direct website sales. All inventory is currently at a 3PL, where it can remain or be shipped to a new warehouse. The owner is committed to a smooth transition and will happily offer full training and support. VIEW FULL LISTING Order a Professional Assessment |