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Broker Description |
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Entries
Date listed | Listing Title | Niche | Broker | List Price | Revenue | Profit | Multiple | Vetted? | |
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12/20/23 | KitchenTank.com - 1-Yr Old Content Site in Kitchen Niche | Kitchen | Motion Invest | $800 | $0 | $0 | 0 |
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List Price$800 Average Monthly Revenue$0 Average Monthly Profit$0 Multiple0 NicheKitchen Age1 BrokerMotion Invest Our Commentary
Broker DescriptionThis starter website has been around for over 1 year and 5 months. ✔ ~75% of the current ranking keywords have informational intent (according to SEMRUSH). The buyer can focus on editing and improving the content that is already on the site. ✔ Site is currently monetized via Amazon with the opportunity to expand into other monetization methods. ✔ NOTE: Please see #9 in the Q&A section for more on the content creation strategy from the seller. ✔ The top 10 keywords have been hilly (according to Ahrefs). ✔ There were 85 missing affiliate tags found (according to Site Buddy). These could be fixed for an easy win. ✔ The site was built on an expired domain (web.archive.org/web/20180808093531/kitchentank.com). ✔ NOTE: We were going to list the site in June but the domain expired by accident (and the seller restored it right away). So we waited a few months before listing again to see any potential impact. VIEW FULL LISTING Order a Professional Assessment |
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01/23/24 | Social Media Network for NonProfits | Membership Revenue | Others | Latonas | $95,000 | $4,026 | $3,620 | 26 |
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List Price$95,000 Average Monthly Revenue$4,026 Average Monthly Profit$3,620 Multiple26 NicheOthers AgeBrokerLatonas Our Commentary
Broker DescriptionSocial Media Platform focusing on the Non-Profit Organization vertical - Membership Revenue VIEW FULL LISTING Order a Professional Assessment |
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01/25/24 | Efficient Online Jewelry Business | 20 Year Track Record | No Experience Necessary | Low Multiple | Others | Quiet Light | $595,000 | $98,655 | $21,991 | 27 |
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List Price$595,000 Average Monthly Revenue$98,655 Average Monthly Profit$21,991 Multiple27 NicheOthers AgeBrokerQuiet Light Our Commentary
Broker DescriptionOver 20 years ago, the seller of this business created the connections and started to build the processes to have a highly efficient online jewelry business that could be run by someone WITH NO PRIOR KNOWLEDGE of the industry. The staff is in place. The suppliers are in place. The inventory management system is in place. The customer suggestion system is in place. The email drip system is in place. The export-to-financial-documentation system is in place. Unfortunately, due to health issues, it is time for the owner to sell the business. Due to his motivation, we have priced it at a low multiple to attract an eager-to-learn buyer who also enjoys tax write-offs for traveling to exotic locations like Tahiti or Japan. In fact, the current owner earns hundreds of thousands of miles of airline miles annually! Full training will be provided. VIEW FULL LISTING Order a Professional Assessment |
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01/25/24 | Distressed Listing / 14 Year Old DJ Equip. Biz / Highest Customer Rated Co. in Vertical | Others | Quiet Light | Accepting Offers | $250,475 | $15,183 | 0 |
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Price was adjusted to Accepting Offers (increased by $-399,000).List PriceAccepting Offers Average Monthly Revenue$250,475 Average Monthly Profit$15,183 Multiple0 NicheOthers AgeBrokerQuiet Light Our Commentary
Broker DescriptionLaunched in 2010, this DJ equipment company has the highest customer-rated company in its vertical, with a 4.9/5 rating across 7,000+ reviews. In 2021, InternetDJ.com called it “The #1 Place to Buy a DJ Controller.”. While the business utilizes platforms like Amazon and eBay, it acquires 90% of customers directly through its site where it delivers 5-star experiences resulting in deep customer relationships, word of mouth, and higher margins. As a result, they have a highly engaged email list of 59,000 subscribers. The company is considered a model dealer and key account by leading vendors, accomplished by creating win-win relationships. The current catalog consists of 900 SKUs. 81.89% of sales come from DJ equipment, 10.4% from cases and accessories, 6.11% from live sound and 1.6% from studio equipment. Expansion into areas of lighting, photo booth, and limited live sound options would allow expansion into leading brands and an opportunity for immediate growth. Despite this strong foundation, the business has experienced a prolonged slide in revenues from December 2022 until now. This started when Google introduced the Performance Max Adwords algorithm, which hurt the company's strategy of granular control to its deep catalog of products. This algorithm update was compounded with prolonged product shortages, customer impatience with preordering, and an overall downturn in consumer electronics spending. New ownership will find that this is a business with a solid foundation, especially in its reputation, but needs a new approach to driving traffic to deep catalogue items. Possible approaches to driving this traffic would be to expand on SEO efforts, explore social media marketing, and implement marketing automation. There is also opportunity to capitalize on the strong reputation and create digital products to teach DJs how to monetize their hobbies. Because of these recent headwinds, this business is priced extraordinarily low in order to give a new owner plenty of runway for upside and investment. There is an operating team in place to smooth any transition and allow new ownership to immediately focus on growth initiatives. VIEW FULL LISTING Order a Professional Assessment |
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01/26/24 | Supplement Content and Affiliate Site | Premium Domain | $324K SDE | 2x Multiple | Others | Quiet Light | $675,000 | $38,809 | $27,078 | 25 |
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Price was adjusted to $675,000 (reduced by $51,000).List Price$675,000 Average Monthly Revenue$38,809 Average Monthly Profit$27,078 Multiple25 NicheOthers AgeBrokerQuiet Light Our Commentary
Broker DescriptionThis is an opportunity to acquire an extremely lucrative content site in the Peptides space that has seemingly just begun to realize its earnings potential. This business is an SEO powerhouse that currently generates, on average, 121,333 pageviews per month by building long-tail-optimized pages around various peptides sold by major vendors. Unlike many weak content sites that depend on mass content production, this site leans on doctors to write and review content. The site currently ranks for over 5,000 keywords. The website currently covers only 30% of the products sold by vendors, which leaves a new owner an obvious and easy path to immediate growth. In addition, the industry itself is in a strong growth curve: Global Market Insights anticipates the Peptide Therapeutics industry will grow to $82.6B by 2032 with a CAGR (compound annual growth rate) of 7.5%. Growth is not just limited to adding content, however. Recently, a few telemedicine companies reached out to explore an affiliate relationship. The current owner believes this could be even more lucrative than their current affiliate partnership. This business has had strong success garnering earned media mentions (possibly due to its authoritative domain name and high-quality content). Men's Journal, Muscle and Fitness, and other large niche-related publications have mentioned the business, as have several news-related websites. The current owners have done a great job developing full content-production SOPs (standard operating procedures). The current owners believe any SEO-knowledgeable buyer should be able to be comfortable with the business within 1–2 weeks; however, the seller will be available to aid in the transfer to ensure everything transitions smoothly. The seller's focus is on launching a Merino wool ecommerce business, and he plans to use the proceeds from this exit to fund this new venture. We have priced this business in such a way to help him get to his new venture quickly. VIEW FULL LISTING Order a Professional Assessment |
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01/28/24 | Physical Wellness WordPress Content Site Hit by Google HCU | Open to Offers | Others | Quiet Light | Accepting Offers | $7,132 | $6,462 | 0 |
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Price was adjusted to Accepting Offers (increased by $-130,000).List PriceAccepting Offers Average Monthly Revenue$7,132 Average Monthly Profit$6,462 Multiple0 NicheOthers AgeBrokerQuiet Light Our Commentary
Broker DescriptionStarted in 2020, this WordPress-based Physical Wellness product review content site helps consumers make informed purchases by posting detailed buying guides, hands-on product reviews, and original proprietary photos of products tested. The company has been in a major decline since being hit by Google’s HCU in September 2023. Built on solid foundations and recently hitting performance issues, this opportunity is ideal for a buyer looking to get into the content space and/or build upon what the owners have already built at a fair price as the owners are open to reviewing and considering any offer. To give you an idea of the white-hat principles at its core, the company features no PBNs (private blog networks), boasts strong EEAT (experience, expertise, authoritativeness, and trustworthiness), has proven affiliate relations with leading brands, have never accepted a guest post or otherwise sold a link on the website, and the content is fact-checked or medically reviewed by licensed professionals before being published to provide users with the best content possible, which ultimately is what Google wants its users to experience. The brand utilizes affiliates to monetize traffic through affiliate offers, specifically from product review pages. What’s helpful is that customers have a high purchase intent in this industry, thus leading to the high RPMs ($250–$350) experienced. This means traffic is monetized well and financial growth can simply be achieved through traffic growth. The owners are organized and have standard operating procedures (SOPs) for most business operations. This has enabled the owners to collectively work less than 5 hours per week on this company. Content writing and reviewing are outsourced, so a new owner can continue focusing on higher-level business operations. Overall, the business is easy to operate, with low capital requirements and workload required compared to other types of online businesses. Thankfully the market is expected to have a CAGR (compound annual growth rate) of about 7.5%, allowing for the potential of natural growth. Other intentional growth opportunities include: continuing with the same proven content publishing plan, expanding into new but related product lines for reviews, implementing additional monetization channels such as ads or sponsorships, monetizing the non-US traffic, and more options discussed in the materials. This business is not SBA eligible (it’s too small). VIEW FULL LISTING Order a Professional Assessment |
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01/29/24 | Internet Digital Marketing News Website - WordPress | Others | Latonas | $55,000 | $1,670 | $1,650 | 33 |
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List Price$55,000 Average Monthly Revenue$1,670 Average Monthly Profit$1,650 Multiple33 NicheOthers AgeBrokerLatonas Our Commentary
Broker DescriptionSAAS Product Review Site -5000+ visits per month -Organic traffic - Majority of the traffic is from the US and UK - Revenue is from display ads, product reviews and paid guest posts.- White hat SEO techniques - Site ranks for 7000+ keywords, according to SEMrush. VIEW FULL LISTING Order a Professional Assessment |
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02/1/24 | Natural Motherhood Content Biz / SBA Partial Pre-Approval / Strong Social / High Brand Recognition | Others | Quiet Light | $625,000 | $19,522 | $15,139 | 41 |
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List Price$625,000 Average Monthly Revenue$19,522 Average Monthly Profit$15,139 Multiple41 NicheOthers AgeBrokerQuiet Light Our Commentary
Broker DescriptionLaunched in 2016, this content business is one of the first and most comprehensive blogs in the Natural Motherhood space. It features articles on motherhood, baby care, baby gear, pregnancy, and postpartum from a natural and nontoxic perspective, a growing concern among new and existing mothers. The largest source of revenue is from affiliate marketing at 70%, with display ads bringing in 17% and the remaining 13% from drop-ship product sales. The current owner chose to start this blog as a way to share her own experiences as a new mother. It has since become a recognized authority in the Nontoxic Parenting/Living space. The business also has a strong social media presence with 11K followers on Facebook, 98K members of the Facebook group, 18K followers on Instagram, and 681K monthly views on Pinterest. There are currently no PPC campaigns, so the majority of traffic comes from organic search and social media. One certain path to growth is to publish more articles, as additional content will bring more traffic to the site. With an email list of over 48,000, utilizing this list in structured campaigns would also help to boost traffic. The Shopify site and Amazon store are currently the smallest sources of revenue and could become more profitable by adding more products that can be drop-shipped from the vendors. Most attention to social media has been on the Facebook group, as it has the largest quantity of members, so expanding that focus to other platforms would help build traffic. The current owner spends about 5–7 hours per week operating the business. With no physical inventory, operations can take place anywhere. Freelance writers can be utilized to provide the content, making it unnecessary to have specific knowledge in this field. The owner is committed to a smooth transition and will happily provide training and support. VIEW FULL LISTING Order a Professional Assessment |
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02/9/24 | 10 Year Old Personal Finance Blog With 800+ Posts - Low Multiple | Others | Quiet Light | $699,000 | $19,999 | $19,027 | 37 |
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List Price$699,000 Average Monthly Revenue$19,999 Average Monthly Profit$19,027 Multiple37 NicheOthers AgeBrokerQuiet Light Our Commentary
Broker DescriptionLaunched in 2014, this is a well-established website in the highly lucrative Personal Finance and Cryptocurrency niche. Advertisers and affiliate programs typically pay much higher rates in these industries than most other niches on the web. The owner started this website as a single-author blog and eventually worked with dozens of writers over the years to scale out content creation. Collectively there are 800 published pieces of content, which have generated over 400,000 pageviews in the past 12 months, and keyword research has been completed for 1,000+ future articles that a new owner can get started working with right away. The best year for the website was 2022, thanks to a large increase in traffic and earnings somewhat tied to cryptocurrency businesses advertising; however, in late 2022 the website traffic was hurt by a Google algorithm update, which he believes was the Your Money or Your Life update (YMYL). Cryptocurrency companies also started to pull back on some of their ad spend later that year. After nearly 10 years of working in this niche, the owner is ready for something new. The owner waited over a year to ensure traffic stabilized to a new normal after that Google update and for cryptocurrency prices to recover. Given the lucrative nature of this niche and the long history of the website, a new owner passionate about personal finance and cryptocurrency will have a great base to build from. We're seeking an all-cash close at a reduced multiple (relative to Personal Finance niche standards) to find a buyer who is looking to move quickly. VIEW FULL LISTING Order a Professional Assessment |
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02/9/24 | Shopify Site - Stainless Steel Rings | Others | Latonas | $690,000 | $123,928 | $43,668 | 16 |
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Price was adjusted to $690,000 (reduced by $100,000).List Price$690,000 Average Monthly Revenue$123,928 Average Monthly Profit$43,668 Multiple16 NicheOthers AgeBrokerLatonas Our Commentary
Broker DescriptionShopify - Trademarked stainless steel rings with embedded magnets - Possible health benefits -Generated more than $1 million revenue in less than a year - UK registered trademark and pending USPTO trademark - Facebook ads and email marketing - US, UK, and AU customers - 40k+ mailing list VIEW FULL LISTING Order a Professional Assessment |