This listing is for an affiliate, sponsored campaign, display advertising, and Amazon Associates business created in August 2016 in the lifestyle niche. The WordPress site features high-quality content related to various lifestyle topics. The site is run by a team of qualified writers, has a strong backlink profile with a DR of 36, and strong year-over-year growth in traffic. The business generates its revenue from affiliate partnerships (44%), sponsored campaigns (35%), display advertising (12%), Wordseed CPC (5%), Amazon Associates (3%) and Youtube (<1%). Traffic comes primarily from organic search (86.73%), direct (8.26%), and social (4.54%). The top 3 countries driving traffic are the US (47.49%), India (11.24%), and the UK (7.22%). The top 3 pages make up 51.40% of total site traffic, generating 33.44%, 12.12%, and 5.84% of site traffic respectively. The Seller spends an average of 20 hours per week primarily editing and publishing content, overseeing website/new feature development, performing SEO audits, and reviewing finances. There is a team of 4 writers/photographers, 1 campaign manager, and 1 web developer. The writers and campaign manager are unaware of the sale but the Seller believes they are likely willing to continue working with the new owner. The web developer will not be available for development work to the new Buyer post-sale, but the Seller is willing to communicate with the web developer if the Buyer has questions. Included with this business is an email list of 11,500+ subscribers, a Facebook page of 9000+ subscribers, an Instagram account of 3000+ followers, a Twitter account of 1000+ followers, a Pinterest account of 86,000+ followers, and a Youtube account of 3000+ subscribers. Also included with this business are 2 eBooks, 6 autoresponder sales emails, a media kit, custom built Google Data Studio reports, and a master planning sheet which includes keyword targets and competitor analysis. Opportunities for growth include further monetizing high-performing articles and the email list, performing keyword research associated with specific affiliate programs, expanding on CPC campaigns. Other opportunities include increasing content production around high-performing topics, selling the included eBooks, expanding sponsored posts, and increasing video advertising. *The P&L was built on cash-basis (rather than accrual-basis) accounting due to the Seller’s preference, and a significant portion of the P&L was built by the Seller. Further details can be provided to Unlockers.

This listing is for an eCommerce business created in October 2018 in the art and hobbies niches. The Shopify store features unique painting products. The business has a strong social following with 64K total followers. Included in the sale is a fully automated email list that has generated considerable revenue for the business. The business earns 100% of its income through eCommerce. There is an Amazon Seller Central account included in the sale, though sales generated through this account are minimal. The top traffic channels are social (38%), direct (22%), and other (17%). This traffic comes from the US (60%), Canada (8%), and the UK (5%). The business works with artists to launch new artwork products periodically. These high-quality products are created through a custom partnership with the artist who then earns a commission on the sale. Once these designs are created, the core product is manufactured in China. An NDA and licensing contract with the manufacturer will be passed on to the Buyer. The seller also has two warehouses in the US that store inventory. Worldwide shipping is offered through USPS and DHL. The Seller has products from their top-selling artists ready to pass over to a Buyer. The Seller spends 10-15 hours a week on the business. A team of staff is in place to help with the day to day operations but tasks for the Seller include checking in with the managers, processing payments/refunds, monitoring paid ads, artist relations (finding and licensing new products), and checking in with the developers to monitor CRO improvements. The team is made up of three full-time staff members: a customer support manager and two customer support staff. The part-time staff includes a custom product designer, a senior developer, web graphic designer, email graphic designer, US product support assistant, senior media buyer, and China sourcing agent. All employees have agreed to stay on with the new owner. An SEO agency is employed by the Seller to help the business with keyword ranking. New content isn't published regularly, but periodically on the advice of the agency. The agency would also be willing to continue working with a new owner. The email list features 74K subscribers and is already set up with over 150 campaigns, 13 active automation flows, and multiple segmentations including member tiers, opt-ins, repeat buyers, and VIPs. The revenue generated from the email list according to the Klayvio account in 2021 is $1,170,838 (48%,) flows: $555,326 (23%) campaigns: $615,512 (25%). Social media is also a big driver of traffic and revenue for the business. The included accounts are as follows: private Facebook group of customers only (5K and growing), SMS List (20K), Facebook followers (25K) Instagram (24K ), YouTube (10K), Pinterest (500K monthly views). Paid ads are also ran on the following platforms: - Facebook, Instagram, Google Ads, Adroll, and Etsy. The business is well-reviewed with 8300+ 5-Star reviews on the website and recently has started to collect Google reviews: 200+ 5-Star reviews and growing. Many repeat customers purchase through the business with several customers making more than 50 orders. *The business experienced a stock-out in March 2021. Further details can be provided to active Buyers.

This listing is for an Amazon FBA and eCommerce business created in March 2018 in the home and outdoors niches. Included in the sale is an Amazon Seller Central Account registered with Amazon Brand Registry that features 206 FBA SKUs for leisure products in the pool and spa industries. 85% of sales come from the top 20 SKUs and only 50 SKUs are actively promoted. The best-selling SKUs have thousands of 4.8-star+ reviews, with all other SKUs having hundreds to thousands of positive reviews. The business has experienced strong year-over-year growth and requires minimal time from the Seller thanks to its three employees and outsourcing of logistics. 75% of sales are made through private label ASINs but the Seller expects this to increase to 80% in 2022. The business sells bundles of different products in the pool and spa industries. These bundles consist of products under the seller’s own private label brands as well as major brands for which the seller is an authorized dealer on Amazon. The Seller also sells products from these major brands on a stand-alone basis and has an excellent relationship with these vendors. Products are sourced from five suppliers who are all based in the US. Suppliers will send products to a 3PL warehouse via prepaid freight, where products are prepared and bundled and then either sent to Amazon’s fulfillment centers or they are self-fulfilled. The Seller owns the 3PL company that is used to manage the logistics of this business. The business sees an upturn in business from May. In 2021 the Seller mentioned that they struggled with having enough stock to cope with the demand. The Seller states that they are fully stocked this year, and are prepared for a similar spike in sales. To help run the business, there is a team of three employees: an Inventory Control Manager, an eCommerce manager, and a Senior Data Analyst. The employee contacts will be included in the sale. Although the employees are not aware of the sale of the business, the Seller is confident that they will be willing to continue with a new owner. To rank the products on Amazon, the Seller has optimized the details sections of the product pages and used AMZ sponsored products as their main strategies. A large portion of the customer base makes repeat purchases due to how the products are used. For this reason, the Seller states that implementing Subscribe and Save on private label products is a growth opportunity for the business. The Seller believes that it is difficult for new eCommerce startups to enter this niche as there are high barriers to entry in this type of market.

This listing is for an Amazon FBA business created in January 2015 in the supplements niche. Included with the Amazon Seller Central account are 36 SKUs for healthy living. The bestselling SKU is rated 4.4 stars with over 5.4K reviews, and the other products feature positive ratings with hundreds and thousands of reviews. The business is a part of Amazon Brand Registry, features healthy net profit margins of 33%, and requires minimal time to maintain. The business generates all revenue from Amazon FBA in the US. The Seller previously operated a different brand in the EU and is willing to include the second Amazon Seller Central account with hundreds of ASINS if a Buyer is interested in reviving this secondary brand. There are two suppliers for the business. The main supplier is located in Utah. The Seller has been working with this supplier for over 10 years and has a good working relationship with them. The second supplier is located in Nevada. All inventory is shipped directly to Amazon warehouses, and the Seller estimates they have three months’ worth of inventory on hand. The Seller spends an average of five hours per week on the business checking inventory and reordering as needed. There is one employee who provides assistance on the business as needed. They work with the Seller on other businesses and would not continue with a Buyer after the sale. The Seller states that the business has been on autopilot for the better part of the past three to four years. They have not run PPC campaigns or performed any other marketing for the brand. Reinstating PPC campaigns and creating a marketing strategy could provide a Buyer with an interesting avenue of growth to explore.

This listing is for an eCommerce and Amazon FBA business created in November 2011 in the personal care niche. Included in the sale are 27 Amazon SKUs and 53 WooCommerce SKUs for cleaning products. The best-selling SKUs have an average of 4.5 stars and hundreds of reviews. The well-aged business has a solid performance history and a well-diversified customer base and revenue streams. The trademarked business is a part of Amazon Brand registry 2.0. The business earns 61% of its income through WooCommerce, with the remaining 39% of revenue coming from Amazon FBA. There are currently 12,951 customers, as well as 6,861 subscribers across 3 subscriptions tiers. 2020 was a bumper year for the business due to the nature of the products and the COVID pandemic. While it looks like the business is on a downturn, the Seller states that a comparison of 2019 and 2021 is a better indication of the business' trajectory due to 2020 being an outlier. When you compare 2019 and 2021, Amazon sales are up 28%, website sales are up 272%, and total sales are up 56%. The Seller has included the 2019 P&L in the FAQs section but it should be noted that these figures are unverified by Empire Flippers. The Seller would be happy to provide additional information where necessary. The top three traffic channels include organic search (47%), paid search (23%), and direct (18%). The top three countries driving traffic are the US (81%), Canada (5%), and the UK (1%). The top three pages on the site make up 14%, 5%, and 4% of the site’s total views, respectively. The business uses 2 suppliers, one based in Pennsylvania and the other in Missouri. The majority of the Amazon inventory is shipped from the suppliers directly to Amazon warehouses. The WooCommerce inventory is shipped to a 3PL warehouse in Georgia. The business is selling B2B and B2C, but all sales are processed through the website or Amazon. The Seller spends around 35 hours per week maintaining the business and overseeing stakeholders, vendors, employees, and investors. The business also employs a part-time operations manager who oversees inventory and customer service. The operations manager is unaware of the sale of the business, but would likely be open to continue working with the Buyer. New content, written by an outsourced agency, is added to the site on a monthly basis. Growth opportunities for the Buyer include partnering with athletic manufacturers and increasing ad spend through video ads. *The Seller has included the P&L from 2019 in the FAQs section as a comparison to 2021. Please note that these figures haven't been verified by Empire Flippers but the Seller would be happy to provide additional information.

This listing is for an eCommerce and Amazon FBA business created in August 2014 in the beauty niche. The included Shopify and Amazon FBA storefronts feature accessories centered around a specific type of beauty category. The trademarked business has a Google rating of over 4.9 out of 5 stars across 500+ reviews. The business is well-branded and has loyal repeat customers, strong profit margins, and a large email list and social media following. This business earns revenue primarily from the Shopify storefront (96%), followed by Amazon FBA (4%). The top three traffic channels are organic search (51.79%), direct (32.18%), and paid search (4.92%). The top three countries driving the most traffic are the US (79.53%), Canada (5.16%), and the UK (4.59%). ~15% of daily revenue is generated through subscriptions which are managed by an app called Bold, inside the Shopify platform. Total revenue is generated from a large group of customers, and no one customer contributes to more than 1% of the business’s monthly revenue. There are 309 SKUs on the Shopify storefront and 10+ SKUs on the Amazon FBA storefront, and 15+ suppliers located in China, South Korea, the US, and Pakistan. Shipping and fulfillment are currently handled in-house. The Seller is looking to either resume with a 3PL by end of December 2021 or transition to a Buyers 3PL of choice. The Seller spends 20 hours per week on macro strategy, financing, performing CFO, HR, and accounting-type tasks. All other business operations are handled by multiple employees, including a supply chain manager, warehouse specialist, graphic designer, email and content manager, and customer service specialist. Included with this business is a well-segmented and optimized email list. The list has been recently scrubbed and features 37K+ active emails with 14K inactive emails as defined by Klayvio. There are also 210,000 social media followers across Facebook, Youtube, and Instagram. Also included are an iOS and Android app and paid courses and workshops on how to use the product in order to attract customers. There is also a podcast run by the business’s founder, who is willing to continue to help with production. More details can be provided by the Seller. Opportunities for growth include adding more SKUs to the Amazon FBA account to grow this part of the business. The Seller states they have 300+ SKUs that could be added to the Amazon FBA account. Another area of growth is implementing a PPC strategy for Amazon, Google, and social media. The Seller paused ad spend starting from June 1st 2021, and there is an opportunity for a Buyer with PPC expertise to reinstate this.

This listing is for an Amazon FBA business created in May 2010 in the health & fitness, home, and apparel & accessories niches. The included Amazon Seller Central account features 1090 SKUs across three brands, two of which are trademarked and registered with Amazon's Brand Registry, primarily focused on products related to fitness and nutrition accessories. The most popular products have over 20k reviews and an average rating of 4.5 stars. Most of the SKUs are style variations of a core product. One of the SKUs is a common fitness product and ranks number one on Amazon in its sub-category. The business is well-aged and has recently experienced 19% year-on-year growth in revenue. The business currently earns revenue from the Amazon FBA UK/EU marketplaces. Also included in the sale is a Shopify store for one of the brands with a branded domain that currently makes minimal sales, but serves as a growth opportunity for a Buyer to consider. There are seven suppliers for the business, all of which are located in China. Inventory is shipped either by sea or air, depending on the product, to a 3PL warehouse, which forwards inventory to Amazon on an as-needed basis. Due to some of the products needing to be personalized, select inventory is forwarded from the 3PL warehouse to the Seller’s private warehouse. The Seller estimates that 50% of inventory is in the 3PL warehouse, 25% is at FBA warehouses, and 25% is in a private warehouse. The UK and EU maximum inventory levels are 181,289 and 102,606, respectively. The Seller notes that the business could replicate the success of competitors. Specific examples can be provided, but the USP of this business is that the printing is done in-house. This allows the business to try out new designs with no stock commitments. The business also has new products launching in 2022 that could help to increase revenue further. The Seller currently maintains a dedicated office space with 14 specialized printing machines to fulfill personalized orders. The Seller spends about 40 hours per week managing inventory and sales, creating sales and ranking plans, and overseeing a team of 14 employees who handle a variety of operations including printing, IT, graphic design and marketing tasks. Several of the employees are friends or family of the Seller and are set to finish their employment by the end of the year, but the rest could stay on with a Buyer. There is significant potential to restructure operations to reduce both expenses and owner involvement, and the Seller believes the business could be run by four to five employees. It may also be possible for a Buyer to outsource the printing operations. Some of the products are listed solely on the UK Amazon marketplace. Listing popular products in expanded variations across Europe could provide an interesting avenue of growth for a Buyer, as could offering product bundles and gift sets. The Seller also has a new product lined up for a Buyer to consider. Further details can be found in the FAQ section below. *There is a loan associated with the business, details of which can be provided to active Buyers.

This listing is for an Amazon FBA business created in March 2019 in the information niche. Included with the Amazon Seller Central account are 23 SKUs for educational language products. The best-selling SKUs average 4.7 stars and have hundreds of reviews. The well niched down business requires minimal effort to maintain. The business uses two suppliers based in China. The inventory is shipped using a freight forwarder to a 3PL warehouse in Texas before being transported to Amazon fulfillment centers. Overflow inventory is stored at the 3PL and drip-fed to Amazon as needed. The Seller spends around six hours on the business per week, overseeing inventory, attending to customer service, communicating with the 3PL agent, and monitoring sales. The business does not have any employees, but freelancers have previously been hired for product development. Growth opportunities for the Buyer include optimizing and increasing PPC campaigns, creating Google Ads, and conducting market research to target competing products with outdated designs. The Buyer will also be able to take advantage of a new product design that has not yet been launched. The business experiences some seasonality favoring the months of November and December.

This listing is for an affiliate business created in November 2014 in the technology niche. The business is currently owned by 3 partners, all with equal shares in the company, and all have agreed to the sale. The partners have outsourced all day-to-day runnings to a fully functioning team. This means they only spend a combined 10 hours a month on the business between the three partners. The partners' responsibilities include overseeing the ongoing business strategy and managing the affiliate accounts. Included in the sale are 37 domains for websites in 19 different languages that offer news, reviews, and buying guides for a wide variety of gadgets, hardware, and software. This well-established brand has over 100K active users and has been featured on the likes of Fox News and Time magazine. The team consists of 15 staff with the following roles: general affairs manager, senior project manager, project managers, assistant managers, developer, webmaster, graphic designer, and a content writer. The Seller also outsources content writing to writers who are native in the respective languages. All employee contracts will be included in the sale. The amount of content produced varies month to month but averages at about four articles a month per geo of each site. Traffic to the site primarily comes from organic search (~80%), with the rest coming from direct (~16%), and referral (~2%). The traffic for the US site comes from the US (~51%), GB (~14%), and CA (~7%). Included in the sale is a customized dashboard to track sales across all affiliates and sites to pull reports, as well as a custom WordPress plugin to monitor keywords across all sites and pages in one place. The business has special commission rates with affiliates in one of the sub-niches the business produces content for. These special rates can be passed on with the affiliate accounts to the new owner.

This listing is for an Amazon FBA and eCommerce business created in May 2015 in the pet care niche. Included with the Amazon Seller Central account is a trademarked brand registered with Amazon Brand Registry with 39 SKUs for pet accessory products. There are eight core products with multiple variations. The top SKU is rated 4.7 stars with over 3K reviews. The business has excellent year-on-year sales growth and solid net profit margins and currently requires minimal effort to maintain. The business generates most of its revenue from Amazon FBA (84%) and Faire (11%). A small amount of revenue is also generated from Etsy (1.6%), Shopify (1%), and Paypal (<1%). Most sales come from the US, but the Seller expanded to MX and CA in 2021. The Seller states that exploring additional international Amazon marketplaces could be an interesting opportunity for a Buyer. There are two suppliers for the business. One is located in MX, and the other is located in China. Inventory from MX goes either directly to Amazon warehouses or to the 3PL for wholesale order fulfillment. Inventory from China goes to the 3PL, where it is then forwarded to Amazon warehouses. The Seller highlights optimizing supply chain logistics as a potential avenue of growth for a Buyer. The Seller spends around 10 hours per week on the business reordering inventory and making minor adjustments to PPC ads. Optimizing PPC campaigns and launching paid TikTok ads are both potential growth opportunities mentioned by the Seller.