This listing is for an Amazon FBA and eCommerce business created in August 2016 in the beauty niche. The business is registered through Amazon Brand Registry and features 95 SKUs (38 products with variations) for skin and hair care products. The best-selling products have 4+ star ratings across thousands of reviews. The business has maintained a ~30% profit margin and stable net profits over the last 12 months, and it has TACoS of 9.7% and COGS of 25.7%. Included in the sale is an email list of 19.3K+ subscribers and an SMS list of 3.3K+ subscribers. This business generates revenue from Amazon FBA (65%), eCommerce (18% Website sales, 11% Walmart, 6% eBay). The top three traffic channels for the included site are paid search (32.05%), organic search (27.97%), and direct (22.47%). This business has 9 suppliers all located in the US and one packaging supplier located in China. The business uses multiple fulfillment centers and the majority of the inventory is shipped directly from the manufacturers to the fulfillment centers.

This listing is for an eCommerce business created in January 2020 in the medical niche. The Shopify store features 2 SKUs used for cleaning a particular health product. Given the small SKU count, inventory management is simple and this business requires minimal time to maintain. This business has one main product and one upsell product. There are two suppliers, both located in China. All orders are fulfilled by a 3PL in Texas. Traffic comes primarily from paid (85.77%), direct (7.44%), and organic (3.97%). The top three countries driving traffic are the US (98.87%), Canada (0.25%), and India (0.13%).

This listing is for a subscription, display advertising, and video sponsorships business created in February 2009 in the hobbies niche. The WordPress and YouTube-based business features instructional posts and videos for a popular strategy game. The well-established site is an authority in its niche, with the top videos getting millions of views. The business has a solid backlink profile and requires minimal effort to maintain. The business generates revenue from subscriptions (48%), AdSense display advertising (39%), and video sponsorships (13%). The top three channels driving traffic to the site are organic (85.07%), direct (11.75%), and referral (1.69%). The top three countries driving traffic are the US (47%), IN (7.9%), and the UK (7.18%). The business offers both monthly and annual subscriptions. The Seller states that there are currently 1,000 subscribers, and the business receives around ~30 new customers every month. Most subscribers are on annual plans, and customers subscribe for two years on average, putting the estimated LTV per customer at $94.50. The Seller spends around four hours per week on the business creating YouTube content and responding to emails. The Seller states that half of these emails are from potential sponsorship partners and the other half are from game enthusiasts with general questions. The Seller has identified a number of potential growth opportunities for a Buyer, including reorganizing site content to create a course for new members, monetizing the included 5K-member email list, implementing affiliate programs, and exploring paid marketing. The Seller also states that monetizing the site through Google ads could provide a Buyer with interesting avenues of growth to explore. A full list of growth opportunities can be provided to Unlockers who schedule a call with the Seller. *The Seller currently creates all content but would be willing to work with a Buyer to find a reputable replacement.

This listing is for a three-package affiliate, Amazon Associates, and other business created in January 2020 in the bed & bath niche. The WordPress-based sites feature informational articles, product guides, listicles, and best-of articles for bedding products and better sleep practices. Overall, the business requires minimal effort to maintain. The business generates revenue through affiliate programs (77%), Amazon Associates (21%), and guest posts (2%). Only a few guest posts have been sold, with links to relevant and high-quality sites. For the first site, the top three channels driving traffic are organic (93%), direct (6%), and referral (1%). The top three countries driving traffic are the US (79%), CA (4%), and the UK (4%). For the second site, the top three channels driving traffic are organic (96%), direct (4%), and referral (<1%). The top three countries driving traffic are CA (91%), the US (3%), and the UK (<1%). For the third site, the top three channels driving traffic are organic (73%), direct (16%), and referral (10%). The top three countries driving traffic are CA (72%), the US (6%), and the CN (5%). The Seller spends around five hours per week on the business, primarily creating content, doing product reviews as needed, and communicating with journalists and bloggers to acquire backlinks. There are eight freelancers who work on the business. One is a medical content expert who assists with link building articles and proofreading. There is also a part-time medical content reviewer. Both are certified medical experts who would be available to continue working on the business with a Buyer. There are also three copywriters who contribute regularly to the business. Two work on other projects with the Seller and one of them would not be available to continue on the business with a Buyer, but the other two could continue working with a Buyer if needed. Also working on the business is a Communication Specialist, a Middle SEO Specialist, and a Content Uploader. All of these employees work on seperate projects with the Seller and thus will not be available to continue on the business with a Buyer. The growth opportunities, as highlighted by the Seller, include focusing on producing more content, retargeting, creating additional video content for the included YouTube channel, and continuing to build backlinks to the site. Included in the sale is an email list with ~200 subscribers. The Seller states that continuing to grow and monetize this list could present an interesting avenue of growth for a Buyer to explore. *There is an additional domain included in the sale with minimal earnings that was negatively impacted by a Google algorithm update. It has been excluded from the P&L and valuation. This domain is a .co.au and would require a Buyer to have an Australian Business Number to transfer the domain successfully. ***Google Analytics access can be provided to active buyers who request it***

This listing is for an Amazon FBA, eCommerce, Wholesale, and Amazon KDP business created in June 2018 in the art and hobbies niches. Included with the Amazon Seller Central account are 17 products (not including duplicate SKUs for various sales channels) for equipment for an artistic hobby. The products are well-known in the niche, and the top-selling SKU has a 4.6-star rating across 1k+ reviews and has earned an Amazon’s Choice badge. The trademarked business has excellent net profit margins of 43%, a TaCOS of 6.59%, and COGS of 21.23%. The business earns 82% of its income through Amazon FBA, with additional revenue coming from Shopify (11%), wholesale (6%), and one KDP book (<1%). Amazon FBA SKUs are sold in the US and UK, while the eCommerce SKUs have been shipped to over 20 countries worldwide. The business uses four suppliers in the US, one in India, one in China, and one in Hong Kong. The product parts are shipped from the suppliers to the Seller’s house. The Seller then assembles the products and ships them to Amazon warehouses as needed. The Seller employs a virtual assistant who works roughly 10 hours per week. She attends to customer service queries, quarterly VAT filings, social media scheduling and postings, and creating email broadcasts and promotions. The VA is aware of the sale of the business and is unlikely to continue working with the new owner. The business has a strong social media following, with ∼2k Facebook followers and ∼7.7k Instagram followers. Paid Facebook and Instagram ads help to drive traffic to the business.

This listing is for an Amazon FBA business created in November 2018 in the kitchenware niche. The business is registered through Amazon Brand Registry and features 35 active SKUs for various kitchen products. The products maintain a profit margin of 21% and the top-selling products are rated between 4.5-4.7 stars across hundreds of reviews. This business has experienced strong year-over-year growth, has comparatively low volatility, and requires minimal time to maintain. This business sells entirely in the North American marketplace and generates its revenue from Amazon FBA (97%) and wholesale (3%). There are seven suppliers all located in China. Inventory is stored in supplier warehouses, a 3PL in the US, and self-storage in a warehouse in Canada. The Seller ships inventory from the self-storage facility to Amazon CA warehouses for FBA and to fulfill Shopify orders.

This listing is for an Amazon KDP and ACX business created in January 2021 in the books and information niches. There are 69 eBooks and physical books, and 11 audiobooks across 46 pen names covering a variety of topics, including cryptocurrency and psychology, that teach readers new skills in those areas. This business has seen strong growth over the last 12 months and many of the books are highly rated across hundreds of reviews, with the top-ranked book rated at a 4.4-star average across 200+ reviews. This business generates ~66% of its revenue from KDP and ~33% from ACX. The top-selling books account for 50-60% of total revenue. The Seller launches 3-4 books per month. The Seller spends an average of 18 hours per week primarily searching for profitable niches, studying target audiences and competitors, checking emails, having meetings with team members and checking on their tasks, and optimizing Amazon PPC campaigns. The Seller has been able to improve the performance of the PPC campaigns, which has led to an increase in profits. There is a large team that includes 15 writers, 6 editors, 1 designer, and 1 supervisor. The employees are paid based on the project they're carrying out and the supervisor is given a percentage-based bonus. The writers come from South Africa, the Philippines, Canada, and the UK, and they are all native-English level speakers. The Seller says the whole team would be willing to continue working with a new Buyer. Included with this business is an email list with ~1500 subscribers. There is also a Facebook group with 1800+ members included in the sale. The Facebook group is related to some of the titles in the KDP account. The Seller uses groups to get honest reviews from readers for product research. Opportunities for growth include creating more high-quality books and launching more audiobooks.

This listing is for an Amazon FBA and eCommerce business created in October 2014 in the supplements niche. The business is registered through Amazon Brand Registry and features 17 SKUs (with some being duplicate FBM SKUs) related to natural health and fitness supplements. The business is well-branded and the top-selling product has an Amazon’s Choice badge and a 4.3-star rating across 1300+ reviews. Minimal time is required to maintain this business. This business generates revenue from Amazon FBA (94.75%) and eCommerce (5.25%). This business sells only in the US marketplace and all suppliers are located in the US. Inventory is stored at Amazon fulfillment centers and two 3PLs. The 3PLs fulfill all orders off Amazon.

This listing is for a dropshipping and eCommerce business created in May 2018 in the home niche. The Shopify store sells a variety of high-value external structures for the home as well as electric gardening tools. The locally sourced Canadian products have excellent reviews from customers, and the Shopify site has a good mix of organic and paid-for traffic. Traffic is well spread across the site, with no page receiving more than 6% of total traffic. The business uses five suppliers, all located in Canada. The products are drop-shipped directly from the suppliers to the customers. The Seller also self-stores some inventory at their house. Paid search makes up the majority of the traffic (53.66%), followed by organic search (19.46%), and social (16.51%). The top three countries driving traffic are Canada (94.92%), the US (3.69%), and the UK (0.17%). The Seller employs two part-time employees who manage customer service and Shopify admin as well as social media and fulfillment. The Seller expects that they will continue after the sale but are not yet aware of the sale. Content including buyer’s guides and informational articles are added to the site on a monthly basis and is written by the two employees.

This listing is for an Amazon FBA and eCommerce business created in August 2015 in the bed & bath niche. Included with the Amazon Seller Central account is a trademarked brand registered with Amazon Brand Registry with 195 SKUs for bathroom-related products. Of those SKUs, 27 are parent SKUs, with the rest representing different variations of these products. There are an additional 28 SKUs in development. The top SKUs have an average of 4.7 stars with thousands of reviews. The business has experienced year-on-year growth with stable net profits. The business generates nearly all revenue through Amazon FBA (98%) in the US, CA, MX, and the UK. Minimal revenue is also generated via eBay (1%) and Shopify and Walmart (<1%). Around 50% of Shopify orders and all Walmart orders are currently fulfilled via Amazon’s Multi-Channel Fulfillment service. The Seller states that expanding the Walmart presence by switching to Walmart Fulfillment Service, optimizing listing copy, and starting PPC ads specifically for Walmart could provide a Buyer with an interesting opportunity for growth. There are two suppliers for the business, both of which are located in China. One of the supplier's ships all inventory directly to Amazon warehouses. The other supplier ships inventory to 3PLs in the US, CA, and the UK. The 3PL forward's inventory to Amazon warehouses and to Deliverr, which provides order fulfillment for all eBay orders and 50% of Shopify orders. The Seller estimates that 62% of inventory is currently stored in the US 3PL, 35% is with Amazon, 2% is stored with the 3PL in CA, and 1% is in Deliverr warehouses. They state they currently have enough inventory on hand through the end of August 2022. The Seller spends around 15 hours per week on the business reviewing ad campaigns, liaising with the inventory manager and customer service lead, reviewing bookkeeping expenses, approving updates, and analyzing SKU performance. They spend more time on the business during a product launch coordinating with suppliers, developing packaging and inserts, and creating a marketing strategy. There are five VAs who work on the business, all located in the Philippines. There are two customer service agents, a customer service lead, a graphic designer, and an inventory manager. They are unaware of the sale but would likely continue working on the business with a Buyer. A potential avenue of growth highlighted by the Seller is to incorporate more product videos on the listings and Amazon advertisements. The Seller also states that a Buyer might want to explore expanding to additional international Amazon marketplaces. Launching additional products could also be an interesting opportunity for a Buyer. The Seller has a list of potential product ideas that can be shared with a Buyer. *The account health of the business is currently good, but the Seller has experienced several Amazon policy warnings, all of which have been resolved. They were also sued for patent infringement (the product has been discontinued) and received a fine from the State of California for failing to register prior to selling a specific product. More information will be provided to Unlockers. *The business recently switched 3PL providers in CA due to the previous provider being unable to send inventory to Amazon. As a result, the business has experienced stock outages on the Amazon CA marketplace. The Seller states these outages should clear up by April 2022. *Certain products have experienced stock outages due to Amazon restock limitations. These limitations have been lifted and new inventory is currently en route and should be in stock by April 2022.