This week’s deals feature an off-market site in the parenting niche from The Website Flip, a 2-site package in the tech niche from Empire Flippers, and 2 off-market sites in our exclusive website flipping Facebook group. In addition, we review an aged domain from Odys marketplace.
For domains, we share findings on 5 aged SEO domains and 5 branded domains live at GoDaddy auctions.
Let’s get into each deal!
Off-Market Site: BusyMomsHelper.com
Summary
Niche: Lifestyle / Parenting
Source: The Website Flip
Revenue: Monetized via Display Advertising & Amazon Affiliate
- Last-3-month average: $353.84
- Last 6-month average: $403.34
- Last 11-month average: $269.78
Listed Price: $16,133 (~40X of L6M average)
AHREFS
Due Diligence Dashboard
Growth Blueprint
Highlights
- Traffic goes to a diverse set of pages – top 3 pages get less than 16% of site’s traffic
- Brandable domain that can cover many topics
- 9+ years old makes it older than most other sites
- 800+ articles
Setbacks
- EAT could be improved (site might be in a YMYL niche)
- Slight decline in traffic
Easy Wins
- Perform CRO on affiliate pages to increase affiliate revenue up to 25%, or about $30/month
- Remove old pages that don’t get any traffic (content audit)
Takeaway
This 9 year old content site is worth considering. The site has a solid foundation with plenty of great content and some powerful backlinks. The domain name allows the business to write about an endless amount of topics that can be monetized.
The two biggest wins for the site involve 1) Doing CRO to increase the affiliate revenue and 2) Removing old pages that don’t get traffic, called “pruning”. Doing CRO on affiliate pages can help the site earn more revenue quickly from the same traffic. Removing old pages will require more work than doing CRO but will likely have bigger results.
In the medium to long-term, a new owner will want to invest in more content to build more affiliate pages.
However, the site isn’t perfect – there are two minor cons – first, that EAT can be improved. Fortunately, improving EAT is fairly easy and can be done in just a few hours. The second con is that there is a slight downward trend in traffic, which can be reversed upon implementing our second easy win.
Interested? View P&L, screenshots
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Aged Domain:Â ColumnM.com
Summary
Niche: Automotive (Cars and Motorcycles)
Source: Odys Global (see listing here)
Age: 2014 (8 years)
Listed Price: $2,050
AHREFS
Backlinks: Bloomberg, Univision, Wikipedia, Autoblog, Autoweek, Car Throttle, and many more niche relevant sites.
Site History
This site used to be an online magazine that targeted an audience of adventurous car and motorcycle enthusiasts. It has a strong link profile with nearly 500 referring domains, including many links from high authority car news sites.
When active, this site published informational articles about interesting or unique cars and motorcycles such as “The Time Lamborghini Made a Motorcycle” and “Who Makes The Best Porsche 911 Safari Car”? It also had categories about gear, culture, and travel that discussed topics related to the adventurous car lifestyle.
Growth Blueprint
The automotive niche can be a profitable niche with many popular brands that you could choose to focus on. I recently added an automotive site to my portfolio that has 25k monthly pageviews and I am planning to grow traffic to qualify for Mediavine or AdThrive.
Here’s what I would do:
- Recreate the homepage with content about the adventure car culture and interesting cars and motorcycles
- Find the top linked pages and recreate each article at the same URL on the same or similar topic. For example, publish an article on the topic of “Lamborghini motorcycle” based on the Archive.org screenshot for the page http://columnm.com/the-time-when-lamborghini-made-a-motorcycle-375/
- Publish info articles on similar car and motorcycle topics that were covered and link to them from pages with inbound links
- Publish buying guides on products related to the adventure car and motorcycle lifestyle
The main monetization for informational articles about interesting cars and motorcycles should be display ads. This site previously covered car gear for auto enthusiasts, so buying guides with affiliate links could cover memorabilia and accessories for the fans of interesting cars. Buying guides about gear for motorcycling, off-roading, or racing would also be relevant.
8-Year-Old Tech Site Making $2,297/mo on Empire Flippers (2-Sites)
Summary
Niche: Tech
Source: Empire Flippers (see listing)
Profit: $2,279/mo from Display Advertising
Asking Price: $84,336 at a 37X multiple using a 10-month average
AHREFS
Growth Blueprint
Highlights
- 2 sites diversify the business – the bigger one responsible for ~90% of revenue, smaller ~10% of revenue
- Larger site is 8+ years old
- Traffic goes to a diverse set of pages – top 3 pages make up 20% of the site’s traffic
- Stable or growing traffic & revenue
Setbacks
- Both sites are partial match domains (PMDs) and have limited upside
- Poor EAT, though sites not in a YMYL niche
Easy Wins
- Switch advertising networks from Ezoic to AdThrive for a significant boost in revenues
- Create an info product around this niche
Takeaway
These two content sites are about the same topic. As PMDs, there is limited upside to both, but they also have strong topical relevance which gives the sites an additional ranking advantage. Both sites are monetized entirely by display ads through Ezoic. A new owner should look into affiliate opportunities, but we’re not sure if affiliate marketing is viable for this niche.
The site doesn’t have any setbacks that serve as red flags, but a new owner will want to take a few hours to set up proper EAT to make sure the site is more trustworthy and protect the site from future updates.
There are a few easy wins. First, switching advertising networks (the bigger site qualifies for both Adthrive and Mediavine) could improve the bigger site’s revenue by up to 30%, which translates to roughly 27% of the businesses’ total revenue.
Creating an info product to sell could prove lucrative as well. Site visitors could be interested in purchasing a curated guide that aggregates and organizes content, and provides better instructions. At current traffic levels, the info product can result in an additional $425/month if the product gets a conversion rate of .05% at $5.00 can result in an additional $425 per month.
Overall, this site is a great site for all types of operators.
🚀 Facebook Group Off-Market Deals
The Website Flip runs a Facebook group where sellers list sites for sale. There are over 80+ deals each month. Here is a selection of a few sites for sale:
- Hunting Niche Site: Earns $90/mo L6M average via Amazon. 160 articles published with 200K words. Priced at $3,000.
- Tech Niche Site: Earnns $155/mo L3M average via Amazon. 328 articles published. Good upward traffic trend.
🚀 5 SEO Domains & 15 Brandable Domains
My team and I sifted through the marketplaces and found 5 aged SEO domains with quality backlinks and 15 branded domains that are live at auction.
5 SEO Domains
- Biconet.com: Was a site about garden pest biocontrol that started way back in 1999. It has an AHREFS Domain Rating of 41 and is ranking for 1,822 keywords in the top 10 positions. Backlinks from Wikipedia, Bandcamp, Huffpost and Cornell.edu.
- FormulateHealth.com: A nutraceutical supplements company started in 2020. It has a DR of 46 ranking for 1,326 KWs with backlinks from TheGuardian, MSN, GoodHousekeeing and Cosmopolitan.com.
- NetInstruments.com: A musical instrument marketplace starting in 1999. It has a DR of 29 and is ranking for 759 KWs with backlinks from Harvard, UIowa.edu and UMIch.edu.
- LessThanDot.com: Was a tech site started in 2008. It currently has a DR of 53 and ranks for 1,112 KWs with backlinks from Buzzfeed, Github and Microsoft.com.
- PFMagazine.com: Personal investing site started in 2002. It has a DR of 52 with backlinks from Wikipedia, Behance and ChicagoTribune.com.
5 Brandable Domains
Fifteen domains with brand potential this week. Currently bidding from $25 to $14,000 at the time of writing.
Additional Resources
If you are interested in any of the deals this week, go through the specific platforms and contact the sellers. Make sure to perform detailed research and due diligence when acquiring any domains or websites.
Here are resources you should read up on:
