Recently, DealFeed found 335 online businesses for sale with 131 new listings over the last 7 days, and 99 aged listings sitting on the market for too long. 87 deals had recent valuation changes. 58 deals had recent changes in multiple.
View all listings on DealFeed.io, or check out our findings below.
🚀 New Listings This Week
- $2.1K/mo Outdoor Site (listed 5 days ago) – $84,142 valuation at a 45X multiple. Site age is 3 years old with 53,945 pageviews/mo. One of the most “affordable” sites on Empire Flippers. View on Empire Flippers
- $5.3K/mo Technology Amazon KDP (listed 5 days ago) – $134,382 valuation at a 48X multiple. I like KDP businesses because they are independent of organic content sites. They also can be integrated with existing content sites. View on Empire Flippers
- $3K/mo Automotive Site (listed 5 days ago) – $115,571 valuation at a 35X multiple. The site was built on an expired domain. Content is easy to “replicate” by competitors so make sure to diversify. View on Investors Club
- DealFeed shows 100+ new listings this week. We recently added Quiet Light and Latona’s brokerage and thus these are showing as “new” listings.
📉 Valuation & Multiple Changes
- $61/mo Tools Site (Priced reduced by $450) – $1,830 valuation at a 30X multiple; reduced by 8X. This is an affiliate-heavy niche site that can be diversified with info content or redirected into an existing authority site. View on Motion Invest
🐢 “Aged” Listings
- $768/mo Bird Site (Listed for 1 month) – $27,684 valuation at a 36X multiple. 3-year-old site but with a recent downtrend in traffic. The niche is low competition and worth a look. View on Investors Club
- 28 listings on the Investors Club marketplace have been sitting on the market for more than 1-month. They may need to improve the quality of their vetting process to ensure buyers buy the sites.
📊 Analysis – Are Brokers Adjusting Multiples After Listing Sites?
Powered by the real-time data from DealFeed
With DealFeed, we collected data on the valuation multiple adjustments for 1,283 content websites from a specific broker (shall not be named)! I wanted to see if multiples are being increased/decreased after the website is put up for sale.
Here are the results:
- List multiple: the monthly multiple when the website goes up for sale
- Adj multiple: the final multiple before sold
- The “adj multiple” is not always equal to the final sale multiple. There may be under-the-table offers.
- DealFeed started tracking in Q1 2022
- Broker answer: “We adjust multiples frequently to match market conditions, other comparables, and the site’s performance.” <— That’s what they all say!
- The issue: sellers get excited to list if a broker “overpromises” initially on the multiple, only to see that the final multiple is lower.
This broker has been pushing multiples up since 2019 (can’t blame them; the market has been good).
But in Q2 and Q3, the average adj multiple has lowered (not increased). This means that when the initial listing goes live, the multiple is high, and then “reality” hits that the business is not selling, and the multiple is reduced.
This has been a common issue with brokers. They overpromise to get the listing and then are forced to adjust. Provides a bad experience.
The average decrease has been 2.5X multiple.
If you are interested in deals spotted by DealFeed, go through the specific platforms and contact the sellers. Make sure to perform detailed research and due diligence when acquiring any domains or websites.