Recently, DealFeed found 226 online businesses for sale with 15 new listings over last 7 days, and 100 aged listings sitting on the market for too long. 89 deals had recent valuation changes. 49 deals had recent changes in multiple.
View all listings on DealFeed.io, or check out our findings below.
🚀 New Listings This Week
- $2.6K/mo Finance Niche Site (listed 2 days ago) – $97,456 valuation at a 45X multiple. Site age is 5 years old with 58,117 pageviews/mo. Includes an email list of 1,100 subscribers and 2 e-books. View on Empire Flippers
- $19.3K/mo Pet E-commerce site (listed 2 days ago) – $144,373 valuation with $3.5K/mo profit at a 41X multiple. A good ecom asset to tack on to an existing pet content site. View on Empire Flippers
Interesting Notes:
- Motion Invest has been focusing on listing “starter” sites priced around the $1K-$3K price range. These are sites with minimal (or no) traffic and earnings. You are buying them for content value and age mostly.
📉 Valuation & Multiple Changes
- $10K/mo Electronics Site (Multiple reduced by 5) – $378,957 valuation at a 40X multiple; reduced by 5X. This is a two-site package with revenues from 4 sources. View on Empire Flippers
- $1.6K/mo Bathroom Site (Price reduced by $8,645) – $43,000 valuation at a 33X multiple. Price drop most likely due to downward traffic trend. Buyer must do further due diligence. View on Investors Club
- $2.2K/mo Beauty Site (Price increase by $3,108) – $80,892 valuation at a 35X multiple. Traffic has been steady post-update. The price increase is due to higher revenue month. View on Investors Club
🐢 “Aged” Listings
- $3.7K/mo Radio Site (Listed for 1 month) – $119,140 valuation now that was reduced by $12,100. A well-designed site that’s 3 years old with 80K pageviews. View on Motion Invest
- $480/mo Computer Site (Listed for 1 month) – $16,597 valuation at a 33X multiple. 3-year-old site with a growing traffic trend. Worth a look. View on Investors Club
Interesting Notes:
- Empire Flippers inventory holds no content sites that have been sitting on the market for more than a 1 month
- Many of the Investor Club listings that are “aged” have taken a significant hit from the recent Google Core update. I will not be mentioning those sites.
📊 Analysis – Valuations For Tier-2 Search Traffic Sites
Powered by the real-time data from DealFeed and Facebook Group
Would you pay market multiples for a website receiving more than 90% of traffic from Tier 2 search engines (i.e., Bing, Yahoo)?
This is a question I asked in The Website Flip private Facebook group, and the answers were not what I was expecting.
33% of surveyors said, “not worth it”. They believe Google traffic converts the best. Some also mentioned Bing usually de-indexes an entire site without warning, whereas, Google does give warnings such as “manual penalties”.
A larger portion (47%) said: “yes, but at reduced multiples”.
I asked this question up because I have a site that receives more than 90% traffic from Bing and Yahoo. The user demographic of Bing users is usually older (above 50+ years old), which works great for my niche.
However, the market sentiment is that there are minimal buyers interested, or if they are, they would pay less than the 35X – 45X multiple ranges.
In that case, it’s in my best interest to keep the site for cash flow.
Wrap Up
If you are interested in deals spotted by DealFeed, go through the specific platforms and contact the sellers. Make sure to perform detailed research and due diligence when acquiring any domains or websites.
