page title icon Deal Flow (Dec 15): Food Site, 18 Aged and Branded Domains

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Today I am featuring deal flow from Flippa in the kitchen/food niche, and an aged domain in the job/employment niche from Odys Global. In general, there is a lack of deal flow recently due to the end of the year.

For branded domains, we share data on 17 domains live at auction. We also share the SEO metrics for each domain.

Let’s get into the deals!


Deal #1: VentuRocket.com

Domain Summary

Type: Aged Domain

Niche: Employment, Jobs

Source: Odys Global (see listing here)

Age: 2010 (11 years old)

Listed Price: $2,820

AHREFS

CleanShot 2021 12 14 at 10.00.59

Backlinks: Crunchbase, Techcrunch, Business Insider, Smart Recruiters, CBInsights, and more

Site History

VentuRocket was a job matching platform. Potential employees would list their expertise and skills. The platform matched with employers looking for that expertise.

CleanShot 2021 12 14 at 10.02.43

Growth Blueprint

A job board can be a lucrative website. Employers can pay from $50-$300 to post a job on a niche job board. This domain was a former job platform and thus perfect to be revamped into a job board.

The branding has the word “ventu” indicating “ventures”. This, the job board could host startup jobs, remote jobs, and such.

This is what I would do:

  1. Recreate the site with 301 redirects and content as needed
  2. Setup a job board on this domain using WP Job Board ($97 one-time) or NiceBoard ($223/mo)
  3. Auto populate jobs from existing platforms like Google Jobs. This makes the job board look full while you work on driving traffic
  4. Write content related to finding jobs, remote jobs, startup jobs, etc.

Examples of niche job boards include: RanchWork.com, NomadList.com


Deal #2: TheCookieWriter.com

Website Summary

Type: Existing Content Site

Niche: Food, Kitchen

Source: Flippa (see listing here)

Revenue: $443/mo over last-6-months via Mediavine

AHREFS

CleanShot 2021 12 14 at 08.56.59

Due Diligence Dashboard

CleanShot 2021 12 14 at 08.57.16

Growth Blueprint

Highlights

  • Aged site since 2012 with all content written by current owner
  • DR 46 with backlinks from many niche relevant food and kitchen sites
  • Over 489 existing articles on the site
  • Diversified traffic from organic (47%) and social (23%)

Setbacks

  • Slight downtrend in traffic over last 1-2 years

Easy Wins

  • Implement Mediavine Video ads immediately
  • Perform a rigorous content audit to bring the 489 articles down to a focused set of articles
  • Add informational and commercial content related to food and kitchen topics
  • Improve the theme layout leading to increase in ad RPMs (e.g., reduce whitespace, increase font size)

Takeaway

I love to buy websites built by passionate bloggers. This one fits that criteria. This site has been around 2012 with 489 articles written by the owner. Most of the articles are recipes with unique images and graphics. The site is poised for growth.

The only setback that I see with this site is the decline in traffic month over month over last 2 years. However, this is not because of a Google algorithm update but rather a neglect of updating content on the site. Usually, when a site gets hit by an algorithmic update, the traffic plummets. This is different.

Here is what I would do to grow this site:

  1. Implement a content audit to prune content that is not bringing in traffic, or has any backlinks. Be smart here. You cannot delete each article. Remove the ones that don’t add any topical relevancy or have any metrics.
  2. Start adding informational content related to kitchen and food topics. Ther are thousands of keywords in this space.
  3. Continue monetizing with Mediavine but add in affiliates like Amazon Associates or direct manufactures via ShareASale network

The site will be simple to grow and cost-effective since writers in this niche can be found at the 3-5 cents per word range.

Valuation: The site passively makes $443/mo over the last 6-months via Mediavine. The site does not get one-off brand sponsorships but that should now be factored into valuations.

The base multiplier is 35X for any content site that makes money. A traffic decline results in a drop of 2X usually. However, since this site is so aged with a high DR backlink profile (all-natural), it deserves to be in the 35X to 37X range.

With that, the valuation comes out to $15,505 to $16,391.



🚀 17 Brandable Domains at Auction

My team and I sifted through the marketplaces and found 17 branded domains that are live at auction.

A very diverse mix of brandable domains this week. Everything from 4 character names to 2 and 3 word exact-match names.

Most expensive auction at the moment is GTFO.com currently at $7,600+ and climbing. A very short, strong brand name that GoDaddy values at $18,487. The domain has been registered since 1996 and started out as a personal site, which was a surprise considering what the acronym stands for. Four letter domains that have meaning tend to go for very high prices.

The leading authority domain this week, WomensForum.com. As the name suggests, it was a site catering to women that started in 1996 and attracted over 40 million readers at its peak. The domain was redirected to Vix.com towards the end, which may hinder its current SEO authority.

Top brandable name on the list, PerformanceZone.com. Ideal to use as an automotive or health authority site.

DomainLinkEndDomain Rating
IndoorFarms.comGoDaddyDec 150
Betex.comGoDaddyDec 161.9
Padx.comGoDaddyDec 160.9
GameALot.comGoDaddyDec 160.1
ConnectedLife.comGoDaddyDec 170.4
WaterfrontLiving.comGoDaddyDec 170
EcoPellets.comGoDaddyDec 170
DropFit.comGoDaddyDec 170
IParts.comGoDaddyDec 180.2
WomensForum.comGoDaddyDec 1838
PerformanceZone.comGoDaddyDec 180.2
Coolness.comGoDaddyDec 1921
ReadAlong.comGoDaddyDec 190.1
CandyBouquet.comGoDaddyDec 1927
GTFO.comGoDaddyDec 201.3
SmartHomeSolutions.comGoDaddyDec 201.3
ShareSolar.comGoDaddyDec 200
Domain rating is obtained from AHREFs. Referring domains is the number of unique links pointing to the domain. Listing data obtained from GoDaddy auctions.

If you are looking for vetted and branded domains with SEO value, make sure to join the Odys Global marketplace. They have 1,000+ domains in their inventory.


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Additional Resources

If you are interested in any of the deals this week, go through the specific platforms and contact the sellers. Make sure to perform detailed research and due diligence when acquiring any domains or websites.

Here are resources you should read up on:



Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 200+ website flips with multiple 6-figure exits. Learn more about Mushfiq.


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