page title icon Deal Flow (Dec 22): Agriculture Site, 16 Aged and Branded Domains

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This week’s deals are featured from Flippa in the farming/agriculture niche, and aged domain from Odys in the cannabis niche. It’s the end of the year and there is a lack of deal flow. It will pick back up early January 2022.

For branded domains, we share data on 15 domains live at auction. We also share the SEO metrics for each domain.

Let’s get into each deal!

Deal #1: Organicca.org

Domain Summary

Type: Aged Domain

Niche: Cannabis

Source: Odys Global (see listing here)

Age: 2014 (7 years old)

Listed Price: $6,470

AHREFS

CleanShot 2021 12 21 at 10.30.29

Backlinks: National Geographic, QZ, Denver Post, High Times, Merry Jane, and other quality domains

Site History

This was the business site of the Organic Cannabis Association (OCA). They were implementing organic standards for production of cannabis, and simultaneously educating the public.

This is what the past website looked like:

CleanShot 2021 12 21 at 10.37.21

Growth Blueprint

The cannabis niche is lucrative but hard to get traction. Starting with an aged domain would give you that boost needed to start ranking for keywords. Even then though, it will take time and potentailly more backlinks.

This is what I would do in this particular order:

  1. To match relevancy, add content related to organic production, certificartion process, etc.
  2. Add informational content on legalities of cannabis in each city and state
  3. Add other types of informational content in the niche
  4. Add reviews of various CBD products

This niche lends itself well to affiliate marketing. There are not many display ad providers in the cannabis space. With that, your revenues from affiliate marketing will outweigh any display ads. In this niche, specific brands pay a “cost-per-action”, essentially meaning you get paid to drive a sale and it can be upwards of $50-$150. Email marketing will also work well in this niche.

Recently, a few sites in this niche have sold on Flippa that I’ve covered. A CBD site sold for $10,600. A grow light site sold for $5,000. At the same time, quality aged domains in this niche sell for high 5-6 figures.

Be aware that this is a VERY competitive niche so make sure you do your research.


Deal #2: AGServiceFinder.com

Website Summary

Type: Existing Content Site

Niche: Agriculture, Farming

Source: Flippa (see listing here)

Revenue: $265/mo average over 12-months via Ezoic and listing fees

AHREFS

CleanShot 2021 12 21 at 08.54.48

Due Diligence Dashboard

CleanShot 2021 12 21 at 08.53.20

Growth Blueprint

Highlights

  • Business directory site in the agriculture space with a content blog
  • 3,000+ business listings were hand curated by the seller
  • Approximately $70 on average via business listings per month, remainder via display ads
  • Email list of 1,552 subscribers

Setbacks

  • Traffic to top page is more than suggested 15%
  • Limited quality backlinks, no domain authority
  • Seasonal niche

Easy Wins

  • Add more content: only 21 blog articles live; add more long-tail focused keywords to drive traffic to business listings
  • Add a job board: it’s hard for these businesses to find talent. Creating a job board side-by-side with a business board would work well
  • Add content to business category pages (e.g., livestock hauling, equipment hauling). These pages are the pillar pages for this site and only showcase listings. Adding content could get them to rank higher.

Takeaway

The agriculture industry as a whole is not going anywhere anytime soon. It is likely to grow over the years. This is an interesting business directory website that solves a simple issue: connecting farmers with agricultural services.

The website is monetized primarily via Ezoic display ads with some revenue from business listings. Ezoic receives an average EPMV of $18 in this niche.

There are no home-run easy wins with this site. It’s a more long-term play by adding content, optimizing exiting category pages, adding a job board, among other tactics.

Valuation: After discussions with the seller, he is asking for $11,000 for this site.

This site deserves at max a 35X to 37X monthly multiplier. At $265/mo average, this puts the valuation at $9,275 to $9,805.

The seller is not unrealistic with his asking price of $11,000. I am sure he would be willing to lower.


🚀 15 Brandable Domains at Auction

My team and I sifted through the marketplaces and found 15 branded domains that are live at auction.

There is a scarcity of authority domains with brand potential this week, the best being ForexSolutions.com with a DR of 7. First registered in 1999 it has consistently hosted Forex training content. The low DR is due to the lack of high authority backlinks in the past few years.

The domain does have one page indexed in Google which is a plus. Forex CPA affiliate offers are high-payout but the niche is very competitive. The auction is currently below $100 so this may be a chance to test the waters without spending a lot.

Top brandable name, Starters.com with a GoDaddy domain valuation of $18,134. A short, plural, single word .com domain that could be used for anything from a food brand to an automotive parts site. I expect this domain to end up selling in the high 4 figure range if not hitting 5 figures.

DomainLinkEndDomain Rating
HardWay.comGoDaddyDec 220
FormBox.comGoDaddyDec 220
CloudFactor.comGoDaddyDec 220
TopsyTurvy.comGoDaddyDec 238
Atlantex.comGoDaddyDec 230.9
BrainHacking.comGoDaddyDec 230
Nesi.comGoDaddyDec 240.3
TheFreelancer.comGoDaddyDec 2411
ModelIt.comGoDaddyDec 240
UBenefit.comGoDaddyDec 250
Starters.comGoDaddyDec 270.2
Pedl.comGoDaddyDec 270
Gappa.comGoDaddyDec 270
ForexSolutions.comGoDaddyDec 277
DesignBaby.comGoDaddyDec 270
Domain rating is obtained from AHREFs. Referring domains is the number of unique links pointing to the domain. Listing data obtained from GoDaddy auctions.

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Additional Resources

If you are interested in any of the deals this week, go through the specific platforms and contact the sellers. Make sure to perform detailed research and due diligence when acquiring any domains or websites.

Here are resources you should read up on:




Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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