This week’s deals are featured from Flippa in the farming/agriculture niche, and aged domain from Odys in the cannabis niche. It’s the end of the year and there is a lack of deal flow. It will pick back up early January 2022.
For branded domains, we share data on 15 domains live at auction. We also share the SEO metrics for each domain.
Let’s get into each deal!
Deal #1: Organicca.org
Type: Aged Domain
Source: Odys Global (see listing here)
Age: 2014 (7 years old)
Listed Price: $6,470
Backlinks: National Geographic, QZ, Denver Post, High Times, Merry Jane, and other quality domains
This was the business site of the Organic Cannabis Association (OCA). They were implementing organic standards for production of cannabis, and simultaneously educating the public.
This is what the past website looked like:
The cannabis niche is lucrative but hard to get traction. Starting with an aged domain would give you that boost needed to start ranking for keywords. Even then though, it will take time and potentailly more backlinks.
This is what I would do in this particular order:
- To match relevancy, add content related to organic production, certificartion process, etc.
- Add informational content on legalities of cannabis in each city and state
- Add other types of informational content in the niche
- Add reviews of various CBD products
This niche lends itself well to affiliate marketing. There are not many display ad providers in the cannabis space. With that, your revenues from affiliate marketing will outweigh any display ads. In this niche, specific brands pay a “cost-per-action”, essentially meaning you get paid to drive a sale and it can be upwards of $50-$150. Email marketing will also work well in this niche.
Recently, a few sites in this niche have sold on Flippa that I’ve covered. A CBD site sold for $10,600. A grow light site sold for $5,000. At the same time, quality aged domains in this niche sell for high 5-6 figures.
Be aware that this is a VERY competitive niche so make sure you do your research.
Deal #2: AGServiceFinder.com
Type: Existing Content Site
Niche: Agriculture, Farming
Source: Flippa (see listing here)
Revenue: $265/mo average over 12-months via Ezoic and listing fees
Due Diligence Dashboard
- Business directory site in the agriculture space with a content blog
- 3,000+ business listings were hand curated by the seller
- Approximately $70 on average via business listings per month, remainder via display ads
- Email list of 1,552 subscribers
- Traffic to top page is more than suggested 15%
- Limited quality backlinks, no domain authority
- Seasonal niche
- Add more content: only 21 blog articles live; add more long-tail focused keywords to drive traffic to business listings
- Add a job board: it’s hard for these businesses to find talent. Creating a job board side-by-side with a business board would work well
- Add content to business category pages (e.g., livestock hauling, equipment hauling). These pages are the pillar pages for this site and only showcase listings. Adding content could get them to rank higher.
The agriculture industry as a whole is not going anywhere anytime soon. It is likely to grow over the years. This is an interesting business directory website that solves a simple issue: connecting farmers with agricultural services.
The website is monetized primarily via Ezoic display ads with some revenue from business listings. Ezoic receives an average EPMV of $18 in this niche.
There are no home-run easy wins with this site. It’s a more long-term play by adding content, optimizing exiting category pages, adding a job board, among other tactics.
🚀 15 Brandable Domains at Auction
My team and I sifted through the marketplaces and found 15 branded domains that are live at auction.
There is a scarcity of authority domains with brand potential this week, the best being ForexSolutions.com with a DR of 7. First registered in 1999 it has consistently hosted Forex training content. The low DR is due to the lack of high authority backlinks in the past few years.
The domain does have one page indexed in Google which is a plus. Forex CPA affiliate offers are high-payout but the niche is very competitive. The auction is currently below $100 so this may be a chance to test the waters without spending a lot.
Top brandable name, Starters.com with a GoDaddy domain valuation of $18,134. A short, plural, single word .com domain that could be used for anything from a food brand to an automotive parts site. I expect this domain to end up selling in the high 4 figure range if not hitting 5 figures.
🚀 The Website Flip Deals
If you want an edge in your website flipping journey, check out these products:
The Course on Website Flipping – get 6+ hours of in-depth videos showcasing how to buy and sell websites. Get $100 OFF today!
EasyWins.io – 120+ strategies to 10X growth for your niche websites. Over 400+ have used the database to grow their sites. Get $50 OFF today!
EasyDiligence.io – a due diligence analytics dashboard (that I use personally) and 45+ questions database. This is a must-have to perform website due diligence. Get $50 OFF today!
The Website Flip Club – join the 100+ subscribers who get exclusive access to case studies, deal flow, insights, Facebook group access, and much more. Get a subscription today!
If you are interested in any of the deals this week, go through the specific platforms and contact the sellers. Make sure to perform detailed research and due diligence when acquiring any domains or websites.
Here are resources you should read up on: