page title icon Deal Flow (Feb 2): 2 Off-Market, 1 Flippa Site, 16 Domains

Mushfiq

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This week’s deals include an off-market site in the anime and solar niches, a Flippa site in the travel niche, and an aged domain in the NFT art niche from Odys.

For branded domains, we share data on 15 domains live at auction. The SEO metrics are shared for each domain as well.

Let’s get into each deal!


Off-Market Site: Gojinshi.com

This is an off-market deal not available on any broker marketplaces. Interested buyers will be connected with the seller directly via email. Please fill out the Google Form here, if interested.

Website Summary

Type: Existing Content Site

Niche: Anime

Source: The Website Flip

Revenue: Monetized via Amazon Associates, and Ezoic

  • Last-3-month average: $639
  • Last 6-month average: $721

Listed Price: $31,751 (~44X of L6M average)

AHREFS

CleanShot 2022 02 01 at 10.27.32

Due Diligence Dashboard

The site was placed through our proprietary due diligence dashboard. The site checks out. Traffic is diversified across various geographic as expected due to being in the anime niche. Here are the results:

CleanShot 2022 02 01 at 18.19.40

Growth Blueprint

Highlights

  • Growing traffic month-over-month
  • Over 350,000 pageviews per month
  • Backlinks from Wikipedia, Looper, Epic Stream, and niche relevant sites
  • Low competition niche with many keyword opportunities
  • Diversified traffic to top pages (highest page is 9.66%)

Setbacks

  • High traffic, low RPM niche

Easy Wins

  • Add a sidebar for more ad placeholders (15%+ boost in ad revenues)
  • Add a video ad provide (Ex.co)
  • Switch to Mediavine from Ezoic

Takeaway

Overall, the anime niche is growing. This website is well-position to cover all topics related to anime. The website currently has 252 articles published. But in reality, there are thousands of more keywords in this niche that can be targeted.

One of the drawbacks is the availability of affiliate programs. You will have to search for anime-specific e-commerce brands that sell merchandise.

Valuation: The seller is asking for a 44X multiple of the last 6-month average. This equates to a valuation of $31,751.

Interested? View P&L, screenshots

For full details, view:

If you are interested in learning more, please fill out the form below to express interest. You will be connected with the seller directly to discuss next steps, obtain URL, get added to Google Analytics, and negotiate, if interested.


Domain: ArtInterviews.com

Domain Summary

Type: Aged Domain

Niche: Art (NFTs)

Source: Odys Global (see listing here)

Age: 2002 (20 years old)

Listed Price: $2,120

AHREFS

CleanShot 2022 02 01 at 09.27.35

Backlinks: Wikipedia, Slate, NY Times, and other niche relevant websites

Site History

This used to be a website that did interviews about artists and their work.

CleanShot 2022 02 01 at 09.28.47

Growth Blueprint

Art has been booming recently due to NFTs. Here is the trend line for the search term “nft art” in Google Trends:

CleanShot 2022 02 01 at 09.35.22

This domain would be an interesting project of combining art (to ensure topical relevancy) with Non Fungible Tokens (NFTs). You can partner with NFT artists, and cover their stories. This could result in significant traffic and earnings.

Here is what I would do:

  1. Recreate the site by covering traditional artists, interviews, and topics
  2. Add a NFT Art category covering the new artists that are trending, and new ones

Monetization can be done via display ads (which will be high paying in this niche due to recent trends), and sponsorships. You can browse Twitter or platforms like OpenSea, which is the largest NFT marketplace, to find creators. Reach out to these creators and do an interview. Eventually, you could charge creators a sponsorship fee. OpenSea also has an affiliate program that you can use to promote various NFT listed on their marketplace.

This is an up-and-coming niche where you can build a real asset.



Flippa Site: GrasshopperGreg.com

Website Summary

Type: Existing Content Site

Niche: Travel

Source: Flippa (see listing here)

Revenue: $19.50/mo over last 6 months

AHREFS

CleanShot 2022 02 01 at 10.08.20

Due Diligence Dashboard

Growth Blueprint

Highlights

  • Aged 4-year old site
  • Stable traffic trend
  • 119 articles publihsed
  • Digital products included (9 travel guides, 257 page book)
  • Email list opt in with a lead magnet
  • 1,500 subscribers opted in

Setbacks

  • Travel industry (as a whole) has not fully recovered
  • Not much revenue for the amount of content and digital products
  • Majority traffic goes to one article

Easy Wins

  • No display ads within content; add Ezoic for a boost in revenues

Takeaway

If you are looking to build out a travel niche site, this would be a good starter site to acquire. It includes many assets that would cost significant time and money to build or outsource. The site has stable traffic.

The owner has added display ads via Google Adsense but only one ad block. Switching over to Ezoic would get a boost of at least $15 EPMV in this niche thus adding $50 per month in revenues.

Valuation: As the site stands today, it earns $19.50 per month over last 6-months. According to the valuation framework, this site deserves a 40X multiple due to all of the digital assets, existing traffic, and age. This puts the current valuation at around $780.

With the easy win of adding display ads, this would crease the revenues from $19.50 to $69.50. This would put the potential valuation maximum at $2,780.

I would pay anywhere between $780 to $2,780 for this website.


🚀 Other Sites For Sale

A full blueprint analysis was not done for these. If you are interested in exploring any of the sites for sale, fill out this form.

  1. Solar-For-Energy.com: This is an aged domain I bought and built a site on. The website has about 30 articles, 301 redirects are in place, and it is now in the wait-and-see phase. I won’t have time to grow this one. Looking to sell for $3,500.

If you are interested in learning more, please fill out the form below to express interest:


🚀 15 Brandable Domains at Auction

My team and I sifted through the marketplaces and found 13 branded domains that are live at auction.

A trio of authority brandable names this week: ITGeared.com (DR 32), LostKey.com (DR 30), and Reclaiming.com (DR 36), all are attracting a lot of bidding interest. Of the three ITGeared, a tech tutorial site in the past is ranking for the most keywords according to AHREFS which gives it an advantage in my experience in addition to still having 600+ pages indexed in Google.

SmartBuys.com is an excellent choice for a brandable review site and is generic enough to be used in any niche.

DomainLinkEndDR
SmartBuys.comGoDaddyFeb 020
EZCooking.comGoDaddyFeb 020
DigitalForest.comGoDaddyFeb 030.4
MyPhysician.comGoDaddyFeb 030
FoodMasters.comGoDaddyFeb 030.2
Reeba.comGoDaddyFeb 030.2
CourseMaker.comGoDaddyFeb 030
ITGeared.comGoDaddyFeb 0432
iLocal.comGoDaddyFeb 044.4
LostKey.comGoDaddyFeb 0430
Gapped.comGoDaddyFeb 050
Reclaiming.comGoDaddyFeb 0636
Electr.comGoDaddyFeb 070.4
AirMag.comGoDaddyFeb 070.1
Jesti.comGoDaddyFeb 070
Domain rating is obtained from AHREFs. Referring domains is the number of unique links pointing to the domain. Listing data obtained from GoDaddy auctions.

If you are looking for vetted and branded domains with SEO value, make sure to join the Odys Global marketplace. They have 1,000+ domains in their inventory.


🚀 The Website Flip Deals

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EasyWins.io – 120+ strategies to 10X growth for your niche websites. Over 400+ have used the database to grow their sites. Get $50 OFF today!

EasyDiligence.io – a due diligence analytics dashboard (that I use personally) and 45+ questions database. This is a must-have to perform website due diligence. Get $50 OFF today!



Additional Resources

If you are interested in any of the deals this week, go through the specific platforms and contact the sellers. Make sure to perform detailed research and due diligence when acquiring any domains or websites.

Here are resources you should read up on:



Mushfiq

Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 200+ website flips with multiple 6-figure exits. Learn more about Mushfiq.


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