page title icon Deal Flow (Jan 26): 2 Off-Market, 2 Flippa Sites, 15 Domains

Mushfiq

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This week’s deals are featured by The Website Flip with 2 off-market deals in the BBQ and Food niches, two sites from Flippa in the home niches, and two aged domains in the astronomy/space niche from Odys.

For branded domains, we share data on 13 domains live at auction. The SEO metrics are shared for each domain as well.

Let’s get into each deal!


Off-Market Site: HempenHillBBQ.com

This is an off-market deal not available on any broker marketplaces. Interested buyers will be connected with the seller directly via email. Please fill out the Google Form here, if interested.

Website Summary

Type: Existing Content Site

Niche: Food, BBQ

Source: The Website Flip

Revenue: Monetized via Amazon Associates only

  • Last-3-month average: $345

Listed Price: $12,765 (~37X of L3M average)

AHREFS

CleanShot 2022 01 22 at 15.14.23

Due Diligence Dashboard

CleanShot 2022 01 22 at 15.14.50

Growth Blueprint

Highlights

  • Growing month-over-month traffic
  • Built off an aged domain restaurant site
  • Excellent backlinks from NY Times, Dribble, Untappd, Living Social, and more

Setbacks

  • Short earnings history of only 4 months
  • High traffic concentration on top 2 articles (more than 50%). Diversification is needed.

Easy Wins

  • Add Ezoic display ads for an increase of $75-$125/mo
  • Add comparison tables to articles for a boost of 20-30% in Amazon revenues
  • Link product images to Amazon
  • Add informational content targetting low competition keywords

Takeaway

This domain was purchased from auction and then recreated as-is. The site has grown nicely month over month in a “hobby”-type niche, BBQ. I’ve seen a handful of similar sites in the BBQ niche going for over $100,000 through various brokers. This one has the legs to grow further.

I like this site because:

  • High conversion niche
  • Many easy wins to increase revenues immediately
  • Tons of keyword opportunities

The valuation of the site is based on the last 3-month average. My valuation of this site is at 37X. The valuation is $12,765.

Interested? View P&L, screenshots

For full details, view:

If you are interested in learning more, please fill out the form below to express interest. You will be connected with the seller directly to discuss next steps, review screenshots, negotiate, and get added to Google Analytics.


2x Domains: AstroWatch.net + CityAstronomy.com

This week I am reviewing two domains in the same niche that could be used to build out an authority site in the astronomy space.

Domain Summary

Type: Aged Domain

Niche: Astronomy, Space

Source: Odys Global (see listing here)

Age:

  • AstroWatch.net: 2012 (10 years old)
  • CityAstronomy.com: 2005 (17 years old)

Listed Price: 

  • AstroWatch.net: $7,520
  • CityAstronomy.com: $4,000

AHREFS

CleanShot 2022 01 25 at 09.51.36
CleanShot 2022 01 25 at 09.51.50

Backlinks: 

AstroWatch has notable links from Wikipedia, Yahoo, Dail Mail, ArsTechnica, Bustle, EDU site, and more. CityAstronomy has links from Nasa, Astrosurf, Sky And Telescope, EDU sites, and more.

Site History

AstroWatch used to be a blog covering astronomy/space news. CityAstronomy used to be a physical space observatory located in Tacoma, WA, USA.

View web archive for AstroWatch and CityAstronomy

Growth Blueprint

Needless to say, the interest in space exploration has been growing and will continue to grow. These two quality aged domains can be repurposed into a true authority site discussing various topics of space.

I covered two domains here because they are related. Each has its own perks as covered below:

  • AstroWatch: this used to be a dedicated blog discussing space news, asteroids, and more. Thus, it’s perfect to be repurposed into a magazine-style blog. I recommend building out an authority website on this specific domain/
  • CityAstronomy: This used to be a space observatory. Therefore, this would be a perfect 301 redirect to a silo category page on the AstroWatch website. This category should discuss space observation, telescopes, space pictures, and more.

This is what I would do step-by-step:

  • Build a content site on AstroWatch covering space news, listicles, and informational content
  • Simultanously, build a smaller content site on CityAstronomy discussing space exploration, and other such topics related to the domain
  • Add product reviews and buying guides into AstroWatch
  • Create silo categories such as Space Exploration, Startuops & Companies, Spacing Mining, among others (do your research)
  • After 6-9 months, redirect CityAstronomy into a relevant AstroWatch categoriy and move over content as well

While nothing is guaranteed in this game, this strategy if done right, would lend itself to an excellent authority website in this space.

For monetization, affiliate revenues from space-related products (telescopes mostly) can be generated via Amazon Associates. Display ads would work well in this niche as an additional revenue stream. Over time though, I highly recommend creating a value-add newsletter sharing tidbits, news, findings, etc with the audience. In addition, digital products in this niche would do well, such as “How to Get Started in Space Observation” which can be a course or e-book from a hobbyist standpoint.

Plenty of opportunities in the space niche.



Off-Market Site: TopSousVide.com

This site is being listed again for sale as I had a typo in the URL. The site is TopSousVide.com. The seller has agreed to further reduce the sale price from $60,645 (39X) to $57,535 (37X).

This is an off-market deal not available on any broker marketplaces. Interested buyers will be connected with the seller directly via email to discuss, negotiate, and close the deal. Please fill out the Google Form here, if interested.

Website Summary

Type: Existing Content Site

Niche: Food, Kitchen

Source: The Website Flip

Revenue: $1,555/mo over 12-mo monetized via Amazon Associates and Ezoic display ads

Listed Price: $57,535 (37X of L12M average) $60,645 (39X of L12M average)

AHREFS

CleanShot 2022 01 17 at

Due Diligence Dashboard

CleanShot 2022 01 17 at

Growth Blueprint

Highlights

  • Growing trends in this subniche
  • 2-year old content site with 43 articles and 23 recipes
  • Backlinks from Bustle, Mashed, Perfect For Home, and various other home/food niche sites

Setbacks

  • Two Google Analytics tags due to a WP plugin that tracks clickthroughs. This has skewed Google Analytics data but proof can be provided via Ezoic and Google Search Console to showcase real traffic.
  • Top page receives 16.86% of traffic (recommended 15%)

Easy Wins

  • Add fully mobile responsive comparison tables
  • Reduce 10 product comparison tables to 3-5 to ensure more clickthrough to best products
  • Add more informational content (i.e., how to cook X with sous vide)
  • Add more recipes
  • Can be a great bolt-on to a larger kitchen site or eCommerce site

Takeaway

This website was built from scratch by a well-known niche website builder. No shortcuts were taken in creating this site; it’s well done. In general, the home/kitchen niche is competitive but has many long-tail opportunities. Sous vides is one of those sub-niches that are growing in popularity.

I like this site because:

  • Lucrative sub-niche
  • One-owner site created from scratch (not an expired domain)
  • Content is well-researched by the seller

Note that the site is part of Ezoic accelerator program. It’s a 3-year program where Ezoic covers all of the Premium Fees for the 1st year and the owner gets access to the Ezoic SEO team for advice. This is transferable to the new owner of the site.

An added bonus for the new owner is that because of this program, the owner will get other sites added to Ezoic premium.

The valuation of the site is based on the last 12 months’ average, to average out the Q4 bumps in this niche. It is being valued at 37X thus $57,535.

Interested? View P&L, screenshots

For full details, view:

If you are interested in learning more, please fill out the form below to express interest. You will be connected with the seller directly to discuss next steps, obtain URL, and get added to Google Analytics.


🚀 Other Sites For Sale (Unvetted)

These are sites I came across for sale but have not fully vetted. Do your own research, or you can check The Website Flip’s due diligence service.

  1. TacticalHuntr.com: Listed on Flippa making $1,109 per month from Amazon Associates, Ezoic, and Impact Radius. Easy wins include adding comparison tables, CTA boxes, and new content. View on Flippa.
  2. KnivesAdvisor.com: Listed on Flippa making $249/mo over last 12-mo. Growing in traffic over last 12 -mo. Earns from two sources (Amazon and Buck Kniges). Ezoic can be added for a boost in revenue. Good site from the looks of it. View on Flippa.
  3. AirHockeyTableReviews.com: Listed on Flippa making $492/mo over last 12-mo and 5-years old. Growing in traffic month-over-month. Includes 99 articles. The domain is not brandable. View on Flippa.

🚀 13 Brandable Domains at Auction

My team and I sifted through the marketplaces and found 13 branded domains that are live at auction.

There’s only one brandable domain with decent authority on this week’s list, Kirei.com, with a AHREFs DR of 30 and a GoDaddy estimated value of $14,526. Bidding has already eclipsed that price, and the auction is at $15,000+ at the time of writing.

The domain has a short five-character length going for it, but there are several active trademarks for “Kirei”, which may cause a problem for the winner.

Going for a much more reasonable amount is the domain Meditators.com which would work well for a wellness newsletter or authority site and has some intrinsic value being a plural, single word domain name.

DomainLinkEndDR
Ownable.comGoDaddyJan 278
LearnDevops.comGoDaddyJan 270
CoverCare.comGoDaddyJan 280
GetSpark.comGoDaddyJan 280
OutOfSite.comGoDaddyJan 280.6
Meditators.comGoDaddyJan 280
MrTrade.comGoDaddyJan 290
Kirei.comGoDaddyJan 3030
BoatMagazine.comGoDaddyJan 300
BlackBet.comGoDaddyJan 311.3
BigFund.comGoDaddyFeb 015
Rolltek.comGoDaddyFeb 014.1
PrintToday.comGoDaddyFeb 010
Domain rating is obtained from AHREFs. Referring domains is the number of unique links pointing to the domain. Listing data obtained from GoDaddy auctions.

If you are looking for vetted and branded domains with SEO value, make sure to join the Odys Global marketplace. They have 1,000+ domains in their inventory.


🚀 The Website Flip Deals

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The Website Flip Club – join the 150+ subscribers who get exclusive access to case studies, deal flow, insights, Facebook group access, and much more. Get a subscription today!

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EasyWins.io – 120+ strategies to 10X growth for your niche websites. Over 400+ have used the database to grow their sites. Get $50 OFF today!

EasyDiligence.io – a due diligence analytics dashboard (that I use personally) and 45+ questions database. This is a must-have to perform website due diligence. Get $50 OFF today!



Additional Resources

If you are interested in any of the deals this week, go through the specific platforms and contact the sellers. Make sure to perform detailed research and due diligence when acquiring any domains or websites.

Here are resources you should read up on:



Mushfiq

Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 200+ website flips with multiple 6-figure exits. Learn more about Mushfiq.


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