page title icon Deal Flow (Jan 12): 2 Off-Market Sites, Cannabis Site, 14 Branded Domains

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This week’s deals feature two off-market sites (tech and business niches), a Flippa site in the cannabis niche, an aged domain from Odys in the employment niche.

For branded domains, we share data on 13 domains live at auction. The SEO metrics are shared for each domain as well.

Let’s get into each deal!

Off-Market Site: Canadian Tech Niche Site Earning $9,014

The URL of this website will only be shared with serious buyers. If interested in buying this site, please fill out the Google Form here. Check out the prospectus with more information.

Website Summary

Type: Existing Content Site

Niche: Technology

Source: Flippa (see listing here)

Revenue: Monetized by Mediavine, affiliate partnerships (Squarespace, Wealthsimple, ExpressVPN, Interactive Brokers, and more)

  • Last-3-month average: $11,121
  • Last 6-month average: $9,014
  • Last 12-month average: $5,931

Listed Price: $375,000 (~42X of L6M average)

AHREFS

CleanShot 2022 01 11 at 10.08.11

Due Diligence Dashboard

CleanShot 2022 01 11 at 10.08.33

Growth Blueprint

Highlights

  • DR 46, built up since 2017, one owner
  • Growing traffic month-over-month
  • Excellent backlinks from StockTrades.ca, Cellphones.ca, Wikipedia, Business Insider, AOL, Zoho, and more
  • High display ad RPM of $26
  • Preferential rates for multiple high paying affiliate offers within the software and financial services space

Setbacks

  • Focused on Canada market (.ca domain)

Easy Wins

  • Add more call out boxes throughout content
  • Popups exist on the site but should be exit optimized (i.e., when user triest to exit, a popup should show)
  • Perform internal linking
  • Reach out to each affiliate partner and renegotiate affiliate payouts

Takeaway

This is a website that was built from scratch targeting the Canadian technology market. The website makes a significant amount of revenue per visitor, has excellent backlinks from impossible-to-obtain sites, and has an exclusive affiliate partnerships setup.

I like this site because:

  • Promoting both financial, investment, and technology service products (diversity)
  • One-owner site created from scratch (not an expired domain)
  • Content is well-researched by the seller

If you are wanting to build a media brand, this would be a great acquisition. The seller has done a good job performing the easiest of easy wins but the new owner could add a ton more content (the site has 183 articles as of today), perform internal linking, and renegotiate affiliate payouts.

The valuation of the site is based on the last 6 months’ average. It is being valued at 42X, due to unique partnerships and a high-quality domain. The price is $375,000.

Interested? View P&L, screenshots

For full details, view:

If you are interested in learning more, please fill out the form below to express interest. You will be connected with the seller directly to discuss next steps, obtain URL, and get added to Google Analytics.


Domain: InternshipRatings.com

Domain Summary

Type: Aged Domain

Niche: Employment

Source: Odys Global (see listing here)

Age: 2007 (15 years old)

Listed Price: $1,770

AHREFS

CleanShot 2022 01 11 at 11.02.48

Backlinks: ABC News, Business Insider, Social Media Today, University EDU sites, and much more.

Site History

This was a website that found, researched and compared various internships across the United States.

CleanShot 2022 01 11 at 11.04.08

Growth Blueprint

This branded domain could be utilized to create an internship job board. Most undergrad students search for summer internships while they are in their 2nd to 4th year. There are not that many resources out there to help them find these opportunities all in one place.

This is what I would do:

  1. Recreate the site with 301 redirects and content as needed
  2. Setup a job board on this domain using WP Job Board ($97 one-time) or NiceBoard ($223/mo)
  3. Auto populate internships from job boards like Google Jobs, LinkedIn, and Indeed. Either do this manually, via a VA, or software
  4. Write content related to finding internships, how to choose one, and how it helps you in your career

To monetize, you can use display ads but more importantly, charge the employers that want to advertise their opportunity for a fixed fee (e.g., $100 for 30 days).


Flippa Site: BlazedCentral.com

Website Summary

Type: Existing Content Site

Niche: Cannabis

Source: Flippa (see listing here)

Revenue: $318/mo over last 6-months via ShareASale and private affiliates.

AHREFS

CleanShot 2022 01 11 at 10.37.05

Due Diligence Dashboard

CleanShot 2022 01 11 at 10.37.35

Growth Blueprint

Highlights

  • 127 articles all written by the seller. High quality researched content
  • Diverse monetization from affiliate partners
  • Well-designed site, fast to load

Setbacks

  • No quality backlinks (not spammy links either)
  • Highly-competitive niche
  • Content writers are expensive in this niche

Easy Wins

  • Add comparison tables to high-traffic buying guides. 20-30% increase in revenues easily.
  • Improve the navigation of the site. Pillar pages do not have archive of posts to articles. There is no blog archive.
  • Add call out boxes under each product
  • Change the CTA from green to a more distinct color (e.g., red). This will lead to higher CTR.
  • Add cannabis-specific ad network for display ads

Takeaway

The cannabis niche is lucrative but competitive. Monetization sources include affiliate programs paying out on a Cost Per Action (CPA) basis, i.e., a fixed fee paid to you and not based on a percentage of the sale. This site is monetized with ShareASale brands, and 5 other direct affiliate brands.

There are many easy wins with this. The top articles are buying guides that are not optimized for CRO. There are no comparison tables, call-to-action boxes, or standout call-to-action buttons. These changes can result in a good increase in revenues.

Furthermore, adding a display ad network focused on cannabis (Ezoic and others will not accept this niche) would add an additional revenue stream to the site.

Valuation: The site is valued at a 35X base multiple. With the L6M average equating to $318/mo, the valuation comes out to $11,130.

The seller is willing to sell at $9,000 buy it now. I am sure that can be lowered to $8,000.

A good asset at a good price.


🚀 Other Sites For Sale (Classified)

This section covers classified listings. A full blueprint analysis was not done for these. If you are interested in exploring any of the sites for sale, fill out this form.

  1. ManagerSkills.org: 6-year old DR 29 website in the employement, business, and HR niche. Backlinks from CNBC, EDU sites, Chron, WikiHow, and more. The site gets 10,000 pageviews per month. Ezoic was added recently earning $3-4 per day. This is a site in my portfolio and I won’t have time to work on it. Selling for $10,000 due to age, backlinks, existing traffic, and earnings.

If you are interested in learning more about these, please fill out the form below to express interest:


🚀 13 Brandable Domains at Auction

My team and I sifted through the marketplaces and found 14 branded domains that are live at auction.

There are fewer authority domains to pick from this week but on the up side the names should be cheaper to bid on.

Top authority brandable name this week, LALife.com with a DR of 9 and 166 referring domains according to AHREFS. First active in 2006 it was an LA neighborhood statistics site before transitioning to more of a real-estate focus.

Note: It looks like the domain was dropped in 2015 and new content was in Chinese after that. The existing backlinks and anchor text appear to be in English so it may be worth a try if you can get the domain at a low price.

Top brandable name this week, RealYou.com. Perfect for the Self-Help or Fitness niches.

DomainLinkEndDR
HelloHappy.comGoDaddyJan 120.4
LetsTech.comGoDaddyJan 130
LoveBeat.comGoDaddyJan 131
InsideFitness.comGoDaddyJan 137
Kamba.comGoDaddyJan 140
Kartera.comGoDaddyJan 140
CodeProjects.comGoDaddyJan 154
RealYou.comGoDaddyJan 160.2
Localee.comGoDaddyJan 160
Montaigne.comGoDaddyJan 170.4
LALife.comGoDaddyJan 179
VirtualTalent.comGoDaddyJan 170.3
JustSing.comGoDaddyJan 170
Domain rating is obtained from AHREFs. Referring domains is the number of unique links pointing to the domain. Listing data obtained from GoDaddy auctions.

If you are looking for vetted and branded domains with SEO value, make sure to join the Odys Global marketplace. They have 1,000+ domains in their inventory.


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Additional Resources

If you are interested in any of the deals this week, go through the specific platforms and contact the sellers. Make sure to perform detailed research and due diligence when acquiring any domains or websites.

Here are resources you should read up on:




Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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