page title icon Deal Flow (Jun 1): 3 Websites, 6 Aged and 7 Branded Domains

Mushfiq

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This week’s deals feature a site from Empire Flippers in the food niche, 2 Flippa sites in the home and employment niches, and an aged domain in the parenting niche from Odys marketplace.

For domains, we share findings on 5 aged SEO domains and 7 branded domains live at GoDaddy auctions.

Let’s get into each deal!



Domain: MommyDigger.com

Summary

Type: Aged Domain

Niche: Parenting

Source: Odys Global (see listing here)

Age: 2011 (11 years old)

Listed Price: 

AHREFS

CleanShot 2022 05 30 at 09.31.42

Backlinks: Life Hack, WPEngine, and many mommy/parenting blogs

Site History

This was the website of a typical mommy blog, which a significant amount of content on parenting, travel, food, etc. The previous owner was very active on the blog doing reviews, sharing personal achievements, giveaways, and more.

CleanShot 2022 05 30 at 09.35.09

Growth Blueprint

I’ve bought and sold 5 (at least) websites in the mommy/parenting niches. This niche has a significant amount of keywords available. Then partner that with the fact that parents are willing to spend money on their children, it can be a lucrative niche.

The aged domain being reviewed is well-positioned to be recreated into the blog it once was. The previous owner ran a very active website covering all things parenting.

Here is what I would do:

  • Over 95% of the backlinks go to the homepage. Thus, it’s not necessary to recreate old page URLs. Simply placing a blog archive on the homepage, to begin with, would transfer the link authority
  • Add content related to these categories at first: Family, Food, Living, Travel, Reviews (these were the old categories on the website)
  • Only publish informational content; I would publish 50-75 informational articles before anything commercial

One thing to note. While there are many long-tail keywords, the major commercial keywords are primarily dominated by large authority sites. There is competition in this niche for the main terms.

For monetization, Mediavine is very friendly in this niche with the highest RPMs. The target would be to get to Mediavine levels. In addition, Amazon and ShareASale would make for good affiliate networks to join and promote products from.


2-Year Old Culinary Site Making $4,348/mo on Empire Flippers

Summary

Type: Existing Content Site

Niche: Food

Source: Empire Flippers

Revenue: $4,401/mo from Affiliate links, Adthrive, Amazon Affiliate, and Sponsored Posts

Asking Price: $208,687 at a 48X multiple using a 12-month average

AHREFS

culinary site ahrefs May

Growth Blueprint

Highlights

  • Includes 1,000+ email subscribers
  • Great domain for the niche, with plenty of topics that can be written about
  • Stable traffic and earnings with slight seasonality
  • 700+ keywords at positions 6-10, many with great search volume
  • Solid link profile with links from relevant sites
  • Traffic goes to a diverse set of pages; the top page gets 7% of the site’s traffic (Ahrefs)

Setbacks

  • Weak Google Eat

Easy Wins

  • Could improve CRO to increase affiliate revenue up to 15%, or about $450/month
  • Improve email sign-up form conversions
  • Target more product reviews to increase revenue per visitor (ensure a ration of 80% info vs 20% commercial content)

Takeaway

This two-year-old site in the culinary/lifestyle niche has certainly reached good traction. Although it’s just two years, it’s a promising site in an evergreen niche with most of its traffic coming from the UK.

The site is primarily monetized by private affiliate programs (70% of the site’s income) but has 30% of the rest of the income come from 3 different sources providing some diversification.

It also has a decent backlink profile with some high DR links and some niche-relevant links, but some solid link-building can take the site further.

That said, that’s not the most important thing to focus on in the beginning. Instead, a new owner will want to improve affiliate conversions and email sign-up conversions. The former can improve affiliate revenue by up to 15%. The latter will help diversify traffic, but currently, the emails are not used so the new owner will want to set up an email funnel.

Valuation:

This site is being listed at a 48X multiple of last 12 months of profit equating to a valuation of $208,687.

We think this is a quality site, but in this instance, it is probably overpriced. Instead, a potential buyer will want to place an offer around 35x-38x and can probably look to close out between 42x-45x the last 12 months’ profit.



🚀 2 Sites For Sale on Flippa

Here are a few sites that are listed on Flippa that are worth a look:

  1. NegativeIonizers.com: 9-year-old website generating $622/mo. Quality links from WikiHow, TreeHugger, and other home niche sites. Easy wins include switching to Ezoic (currently Adsense). Owned by the same owner since 2012.
  2. KeepFloridayWorking.com: a 2-year-old website that is unmonetized. This is an aged domain that was recreated and traffic is growing month over month. Very lucrative niche in the labor law niche. Good potential in a high RPM niche.

🚀 5 SEO Domains & 7 Brandable Domains

My team and I sifted through the marketplaces and found 5 aged SEO domains with quality backlinks and 7 branded domains that are live at auction.

5 SEO Domains

Five domains with SEO authority this week, bidding from $200+ to $2,500 at the time of writing.

We share the AHREFs stats and also what the past site was about. View them below:

  • FXPal.com: Since 1998 it was the FX Palo Alto Laboratory for Fuji/Xerox which closed in 2020. It currently has an AHREFS DR 52, ranks for 3 keywords in the top 100 positions and Google shows 800+ pages still indexed. It has backlinks from ACM.org, CMU.edu and TechnologyReview.
  • SpaceLaunchReport.com: Was a space launch authority site starting in 1998 to 2022. It has a DR of 52 and ranks for 1.4K kWs. Backlinks from WashingtonPost, BusinessInsider, TechCrunch and Time.
  • SmartCityHub.com: A smart city information site started in 2017 with a DR 39 and ranking for 873 KWs. Backlinks from Wikipedia, Vice and TheGuardian.
  • TheScuttleFish.com: A blog about anything ocean-related. Has a DR of 24 and ranks for 1.3K KWs. Backlinks from NYTimes, BusinessInsider and Wired.
  • ILoveApparel.com: Was an online apparel store starting in 2013 with a DR of 16 and ranks for 2K keywords. It has backlinks from TeenVogue, Cheezburger.com and Pinterest.

For a detailed guide on how to repurpose these domains the right way, check out my Course on Aged Domains.

7 Brandable Domains

Lots to choose from for brandables this week. Bidding interest is high on Unexpected.com which Godaddy values at $25,000+ for a single-word domain. The other domains are currently bidding at $500+ to $1,300+ at the time of writing.

  1. Unexpected.com
  2. PicBear.com
  3. Komb.com
  4. FutureFarm.com
  5. PhoneBill.com
  6. SpeedPlus.com
  7. GMobile.com



Additional Resources

If you are interested in any of the deals this week, go through the specific platforms and contact the sellers. Make sure to perform detailed research and due diligence when acquiring any domains or websites.

Here are resources you should read up on:



Mushfiq

Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 200+ website flips with multiple 6-figure exits. Learn more about Mushfiq.


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