Deal Flow (Mar 2): 2 Off-Market Guitar Sites, 17 Brandable Domains

Mushfiqur Sarker

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This week’s deals feature two off-market sites in the guitar niche and an aged domain in the B2B advertising niche from Odys.

Flippa inventory has not been good the past week with several low-quality “product-based” affiliate sites being listed. I only list deals that pass my critical due diligence metrics.

For branded domains, I share data on 16 domains live at auction. The SEO metrics are shared for each domain as well.

Let’s get into each deal!



Off-Market Site: GuitarLessons.org

This is an off-market deal not available on any broker marketplaces. Interested buyers will be connected with the seller directly via email. Please fill out the Google Form here, if interested.

Website Summary

Type: Existing Content Site

Niche: Guitar

Source: The Website Flip

Revenue: Monetized via Mediavine, Amazon Associates, and affiliate programs

  • Last-3-month average: $1,212
  • Last 6-month average: $1,266

Listed Price: $55,704 (44X of L6M average)

AHREFS

CleanShot 2022 03 01 at 10.06.22

Due Diligence Dashboard

The website was put through the EasyDiligence.io due diligence dashboard. Here are the results:

CleanShot 2022 03 01 at 10.05.23

Growth Blueprint

Highlights

  • 4-year old website
  • Quality links from Business Insider, Wikihow, American Song Writers, and more
  • Multiple streams of revenue

Setbacks

  • Built on Netlify CMS, not Wordpress. There is a technical learning curve.
  • 25%+ traffic goes to one article on the site
  • Declined traffic from June 2021 (now stabilized)

Easy Wins

  • Add CTAs for the guitar tricks affiliate program
  • Apply for direct affiliate programs (e.g., Guitar Center) and shift traffic away from Amazon to them
  • Add buying guides for guitar products

Takeaway

Niches that have a hobby mindset with a “recurring” nature do well. The guitar niche is exactly that where those who want to learn the guitar will spend money to first learn and will continue to spend money to improve their skills.

This website specifically has a good foundation to grow into a true authority site covering the ins and outs of learning how to play the guitar. The website is aged over 4-years, has quality backlinks, and the content was written by experts.

The easiest of easy wins is to add several call to actions (e.g., links, buttons, boxes) of the high-paying affiliate programs (e.g., GuitarTricks, Fender) throughout the site. The next easy win is to add buying guides (i.e., best of guides).

The site has had a traffic drop in the early parts of 2021 and so the site does need an audit, content updates, and most likely, more backlinks.

Valuation: The seller is asking for a 44X multiple of the last 6-month average. This equates to a valuation of $55,704.

Interested? View P&L, screenshots

For full details, view:

If you are interested in learning more, please fill out the form below to express interest. You will be connected with the seller directly to ask questions, get access to Google Analytics, and negotiate if interested.


Off-Market Site: GuitarSongsMasters.com

This is an off-market deal not available on any broker marketplaces. Interested buyers will be connected with the seller directly via email. Please fill out the Google Form here, if interested.

Website Summary

Type: Existing Content Site

Niche: Guitar

Source: The Website Flip

Revenue: Monetized via Ezoic, Amazon Associates, Clickbank, and other affiliate programs

  • Last-3-month average: $471
  • Last 6-month average: $322

Listed Price: $12,880 (40X of L6M average)

AHREFS

CleanShot 2022 03 01 at 10.03.06

Due Diligence Dashboard

The website was put through the EasyDiligence.io due diligence dashboard. Here are the results:

CleanShot 2022 03 01 at 10.03.57

Growth Blueprint

Highlights

  • 3-year old website
  • Content written by a real expert in the niche

Setbacks

  • Top page gets 25.11% of all traffic (ideally should be less than 15%)
  • Not many quality backlinks
  • Youtube, Facebook, Teachable, Coursera are not included with the website (original owner is keeping those)

Easy Wins

  • Guitar apps reach out to advertise on the “Best Guiter App” article. Introduce a monthly ad package to generate revenues.
  • Redesign website with a modern WP theme
  • Add CTAs for high-paying guitar affiliate programs throughout the site
  • Add buying guides for guitar products

Takeaway

This site is owned by the same person selling GuitarLessons.org. He is the 2nd owner of the site. This site was originally created by someone who teaches guitar as a profession and has several courses. Note the course are not included in the sale as the original owner who created the site (not the current owner) kept them.

This site requires an overhaul in terms of its website design and content. One solution to bypass a redesign would be to merge this site into GuitarLessons.org to build one authority site.

The site makes revenue from affiliate programs on Clickbank and direct. As an easy win, the new owner can add more CTAs throughout the site to increase revenues.

Valuation: The seller is asking for a 40X multiple of the last 6-month average. This equates to a valuation of $12,880.

Interested? View P&L, screenshots

For full details, view:

If you are interested in learning more, please fill out the form below to express interest. You will be connected with the seller directly to ask questions, get access to Google Analytics, and negotiate if interested.


Domain: Adaplo.com

Domain Summary

Type: Aged Domain

Niche: Advertisement, B2B

Source: Odys Global (see listing here)

Age: 2015 (7 years old)

Listed Price: $1,650

AHREFS

CleanShot 2022 03 01 at 09.49.25

Backlinks: SEMRush, Knorex, Magento, Ryte, SaasHub, and more

Site History

This used to be the website of a SaaS company that did Google ad management to increase your return on ad spend (ROAS). They were a certified partner of Google, Magento, and more.

CleanShot 2022 03 01 at 09.51.06

Growth Blueprint

The B2B niche is extremely lucrative with high-paying affiliate programs that are at times, recurring. This specific domain is well-tuned to cover the niche of pay-per-click (PPC) marketing.

There is a good opportunity here to build a brand discussing, strategies, tips, case studies, and more in the PPC space, just like The Website Flip has done in the content website space.

Here is what I would do:

  1. Most of the backlinks go to the homepage (which is a plus). Recreate the home page with a selection of articles that you want the link authority to pass to.
  2. Start with the content silo of “Google PPC”. This is to ensure topical relevancy with the original website.
  3. Add content related to “how to”, “what”, case studies, and more around Google PPC
  4. Do hands-on software reviews of tools that help with PPC
  5. Then cover other categorie silos like “PPC for SaaS”, “PPC for Ecommerce”, “Reddit PPC”, “Bing PPC”

In general, there is significant keyword volume in the space. Monetization can easily be done via display ads, which would have a very high RPM, but the more lucrative option is affiliate programs of PPC software and tools.


šŸš€ 16 Brandable Domains at Auction

My team and I sifted through the marketplaces and found 16 branded domains that are live at auction.

The top brandable name with authority this week is EzFx.com, with an AHREFS DR of 27 and several pages still indexed in Google. Its auction is currently bidding at $700+ at the time of writing. GoDaddy estimates its value at $7,987.

The EzFx domain was first registered in 2009 and remained active until 2021. EzFx manufactured camera accessories for the film industry. A quick trademark search shows no active trademarks in the US, but please do your own IP due diligence if you’re interested in this domain.

This week’s top brandable domain is SolarFactory.com, currently bidding at $2,000+ with an estimated value of $5,437 and several active bidders. 

An interesting single-word domain name to watch is Sitting.com, with an estimated value of $17,682. Currently bidding well below that price.

DomainLinkEndDR
AutoAccessories.comGoDaddyMar 022.9
Sitting.comGoDaddyMar 034.2
WholesaleDistributors.comGoDaddyMar 030.9
PriceMap.comGoDaddyMar 030
SolarFactory.comGoDaddyMar 037
StreamCloud.comGoDaddyMar 045
Geddes.comGoDaddyMar 050.6
SoundSolution.comGoDaddyMar 050
FreshHub.comGoDaddyMar 050.1
ClientSupport.comGoDaddyMar 0610
KingTrade.comGoDaddyMar 060
Shortn.comGoDaddyMar 060
EzFx.comGoDaddyMar 0727
TimeSolutions.comGoDaddyMar 070
CleverBit.comGoDaddyMar 070
Roadmart.comGoDaddyMar 070.2
Domain rating is obtained from AHREFs. Referring domains is the number of unique links pointing to the domain. Listing data obtained from GoDaddy auctions.

Partnership with Odys: “Expert Picks”

If you log in to the Odys marketplace, you will now find a new option for “Expert Picks”. The aged domains that I review each will now be featured in this section, along with a detailed write-up of what I would do with the domain if bought it.

This new feature will add significant value to you as a buyer because the second layer of vetting will be done by experts. Win-win for everyone.

CleanShot 2022 03 01 at 10.54.40



Additional Resources

If you are interested in any of the deals this week, go through the specific platforms and contact the sellers. Make sure to perform detailed research and due diligence when acquiring any domains or websites.

Here are resources you should read up on:



Mushfiqur Sarker

Analyzed by Mushfiq Sarker

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 215+ website flips with multiple 6-figure exits. Learn more about Mushfiq.


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