Deal Flow (Mar 9): 3 Content Sites, 18 Brandable Domains

Mushfiqur Sarker

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This week we review one website listed on Empire Flippers marketplace in the apparel niche, two “good enough” sites on Flippa, and an aged domain in the B2B niche from Odys.

Flippa deals have been low-quality in March so far. The two we found this week do not pass full due diligence. Do your own research!

For branded domains, we share data on 17 domains live at auction. The SEO metrics are shared for each domain as well.

Let’s get into each deal!



Domain: ChangeAdvertising.org

Domain Summary

Type: Aged Domain

Niche: B2B niche

Source: Odys Global (see listing here)

Age: 2016 (6 years old)

Listed Price: $1,650

AHREFS

CleanShot 2022 03 08 at

Backlinks: Vox, Fortune, NY Times, Wikipedia, Slate, and other niche relevant sites

Site History

This is used to be the website of a non-profit organization that wanted people to understand how websites and ad companies use their data to monetize.

Here is what the past site looked like:

CleanShot 2022 03 08 at

Growth Blueprint

I am getting more in-tuned with the B2B niche as it’s more lucrative but it does have significant competition.

In the B2B niche, I recently purchased an aged domain from Odys which started to bring in good traffic almost immediately. I cover the details of that in my course on aged domains.

As for this domain, it used to be an advocacy website on how ad companies make money. The backlinks are excellent and all pointing to the homepage or their report. Only two pages so the redirect process is very simple.

Here is what I would do:

  1. I would create a website discussing display ads, PPC ads, and the advertising industry in general.
  2. Recreate the existing pages with original content and perform 301 redirects
  3. Review all of the different native/display/ppc ad networks, their features, services they offer, and what kind of data they collect from end-users
  4. To keep the site in tune with the previous topics, you can review big publications that do “clickbait” headlines to attract users. This is what the original site was about and you can continue that process.

This would make for an excellent B2B site in the advertising industry.


5-Year Old Apparel Site Making $2,577/mo on Empire Flippers

Website Summary

Type: Existing Content Site

Niche: Apparel

Source: Empire Flippers

Revenue: $2,577/mo over last 10-months average from Amazon Affiliate (55%) and other affiliate programs (45%)

Asking Price: $127,588 at a 50X multiple using a 10-month average

AHREFS

CleanShot 2022 03 07 at 22.11.13

Due Diligence Dashboard

We’ve put the site through our EasyDiligence.io due diligence dashboard. Results are below and discussions will take place in the following section.

CleanShot 2022 03 07 at 21.59.52

Growth Blueprint

Highlights

  • 5-year old aged site
  • Multiple revenue streams
  • Niche is evergreen and can expand to additional subtopics
  • 125+ articles for great topical relevance
  • Mix of informational and money page keywords that rank well

Setbacks

  • Top page gets 30% of the site’s traffic (but it doesn’t generate any revenue so this is a minor issue)
  • Built on an expired domain, but it’s extremely relevant

Easy Wins

  • Adding display ads as an additional revenue source can increase revenue by $300-$600/month; it currently qualifies for Ezoic
  • Add comparison tables to the top of pages; The current pages do have a highlight area, but a comparison table to show images and the products’ value propositions can increase affiliate revenue anywhere from 10%-30%, or $250-$750/monthly
  • Adding affiliate links to images can increase affiliate revenue anywhere from 5%-10%, or $125-$250 monthly
  • Theme’s design and EAT (about page is mediocre) could be improved
  • Negotiating higher rates for the non-Amazon programs

Takeaway

This is a site in the apparel niche with few real concerns and a lot of upside. The niche is evergreen and a niche everybody can relate to. It has minimal seasonality and is easy to understand so that any new owner can understand the niche and website.

The site has a number of great backlinks from Wikipedia, NY Times, and WikiHow. Although the site was built on an expired domain, it seems like many of the links were built during this stint of the website, which is a positive indicator.

While the content isn’t anything special, this is just one of many areas the site can improve in. The 2 biggest wins we recommend for any new owner is:

  1. Adding display ads and
  2. Adding comparison tables

Both are relatively easy to do (#2 definitely requires a little more effort), but should directly translate to more earnings.

Overall, we like the site. There are a few setbacks but we don’t see either of them as a big deal. We believe this site is strong enough for anyone to consider purchasing.

Valuation:

This site is listed for 50x the average of the past 10 months’ profit at $127,588. However, we feel that this is grossly overvalued. Instead, we think a multiple of 39x is reasonable, which equates to $100,503.

While traffic and earnings are relatively stable, we are very confident in a new owner being able to increase revenue quickly with the 2 biggest wins we mentioned. 

Another big factor is the site’s age – at 5 years old it’s older than most affiliate sites you’re going to see for sale. Because of its age, it’s more likely to rank in the future than, for example, a site just over a year old.

Finally, it doesn’t depend on just a single source of revenue. It has multiple revenue sources, with 5 different sources bringing in $100 or more.


🚀 Other Sites For Sale

Here are a few sites that are listed on Flippa. I have not done a detailed blueprint on these because they do not fully pass my due diligence but may be worth it for you. Do your own due diligence!

  1. HomesForHackers.com: a niche site built on an expired domain bought from GoDaddy. The traffic has been decreasing last 6 months. The seller accepted guest posts
  2. JapaneseKnivesBlog.com: a simple knive content site. 110K words of content. The backlinks aren’t amazing; I’d disavow and start fresh. Traffic is increasing monthly.

🚀 17 Brandable Domains at Auction

My team and I sifted through the marketplaces and found 18 branded domains that are live at auction.

The top brandable name with authority this week is VillageHomes.com, with an AHREFS DR of 21.

First registered in 1996, VillageHomes.com spent most of its time redirecting to LyonHomes.com, a custom home builder in Colorado. Currently bidding at $777 at time of writing with an estimated value of $9,150.

This week’s top brandable domain is ChefAtHome.com, suitable for a cooking or recipe website, currently bidding at $363 with lots of interest.

The most expensive domain on the list is Bobby.com, with a top bid of $43,000+.

Single-word, first-name domain names don’t often come up at auction, and when they do, they command a premium price like this one with a good chance of topping $50k.

DomainLinkEndDR
Bobby.comGoDaddyMar 091
Peeple.comGoDaddyMar 102.9
Hipt.comGoDaddyMar 100
SecureSearch.comGoDaddyMar 100
Wope.comGoDaddyMar 110
TechGirls.comGoDaddyMar 110.2
MagicLabs.comGoDaddyMar 120
VillageHomes.comGoDaddyMar 1221
Ziks.comGoDaddyMar 120
Strainer.comGoDaddyMar 130.2
CannaBank.comGoDaddyMar 130.8
ChefAtHome.comGoDaddyMar 130
DeepRed.comGoDaddyMar 141.9
Seater.comGoDaddyMar 140.1
MeetOne.comGoDaddyMar 1415
LuxuryOnline.comGoDaddyMar 140.9
AnimalsWorld.comGoDaddyMar 140.6
Domain rating is obtained from AHREFs. Referring domains is the number of unique links pointing to the domain. Listing data obtained from GoDaddy auctions.



Additional Resources

If you are interested in any of the deals this week, go through the specific platforms and contact the sellers. Make sure to perform detailed research and due diligence when acquiring any domains or websites.

Here are resources you should read up on:



Mushfiqur Sarker

Analyzed by Mushfiq Sarker

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 215+ website flips with multiple 6-figure exits. Learn more about Mushfiq.


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