Deal Flow (Nov 2): 4 Websites, 6 Aged and 8 Branded Domains

Mushfiqur Sarker

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This week’s deals feature 2 websites from Empire Flippers in the transportation and home niches, and 2 websites from our private Facebook group in the kitchen and electronics niche. We also cover an aged domain in the personal development niche from Odys.

For domains, we share findings on 5 aged SEO domains and 8 branded domains live at GoDaddy auctions.




7-Year-Old Lead Generation Site Making $9,437/mo on Empire Flippers

Hire my team of M&A advisors to do a 22-point analysis of your potential content website acquisition. Hire us to catch red flags that others miss.

Summary

Niche: Transport

Source: Empire Flippers (see listing)

Profit: $9,437/mo from lead generation (95%) and Adsense (5%)

Asking Price: $281,292 at a 30X multiple using a 12-month average

AHREFS

transahrefs

Due Diligence Dashboard

transd

Growth Blueprint

Highlights

  • Stable traffic and revenue growth over the last two years
  • Evergreen niche peaking during summer months
  • Easy to maintain
  • Numerous links from relevant UK sites (houseandgarden.co.uk, deadlinenews.co.uk)

Setbacks

  • Top-ranking pages are not relevant to the main revenue source (lead gen)
  • Site was previously listed on another broker and wasn’t sold (valuation was 40x)
  • Too reliant on lead generation revenue from a single source
  • Broker listing gives no indication of the structure of the lead gen deal (what is the CPA, does the contract expire)

Easy Wins

  • Replacing Adsense with Ezoic and down the road Mediavine/AdThrive if the traffic continues to rise
  • Adding lead generation CTA to the sidebar and popup (lead to a 20-30% boost)
  • Negotiating a better lead generation deal (increase the cost-per-action or CPA)

Takeaway

UK-based site earning almost exclusively from lead generation in an evergreen niche with supplementary (yet minimal) income coming from Adsense. 

The seller purchased the website back in 2019 and since then, the site has grown year after year. The site was previously listed on another broker valued at 40X. 

The backlink profile is clean, with numerous links from noteworthy UK publications. 

The major downside is that the best-performing content is non-relevant to the lead generation model of the website. The top pages are monetized with Google Adsense.

Some easy wins are adding more lead generation CTA’s on all content, replacing Adsense with a higher paying ad network, and adding new content targeting local keywords.

Valuation:

Another brokerage valued the site at 40X. The current valuation at 30x is fair and below the industry average and what this brokerage usually lists. Before making an offer, be diligent about the lead generation deal and if it is transferable. Also, make sure to ask the broker why the multiple is the lowest on their marketplace for content sites.


Aged Domain: WhoMentoredYou.org

Summary

Niche: Mentoring, Personal Development

Source: Odys Global (see listing here)

Age: 2001 (21 years)

Listed Price: $2,790

AHREFS

who mentored you ahrefs

Backlinks: Inc.com, Youth.gov, University of Michigan, University of Illinois, and more.

Site History

This domain used to be a website for the Harvard Mentoring Project, a program started by Harvard in 1997 to recruit volunteers to mentor youth from underprivileged backgrounds.

The site also featured interviews with famous people and celebrities who share important mentors in their life.

In 2004, the domain was redirected to a Harvard.edu URL where the site’s content was moved. The redirect stayed in place for several years. The current version of the content can be viewed at https://sites.sph.harvard.edu/wmy/

Here’s what the site looked like:

who mentored you org archive

Growth Blueprint

Mentorship is a niche within the broader topic of personal development. This site can cover information about how to find a mentor and how to use mentorship to achieve personal or business goals.

Here’s what I would do:

  1. Publish articles answering questions about mentorship
  2. Publish articles targeting low competition keywords like “who mentored [famous person]”
  3. Publish guides on how to find a mentor and how to develop a successful relationship with a mentor (this could help with link building)
  4. Publish listicles about resources for career development
  5. Research and promote relevant career coaching programs, mastermind groups, and courses

This is a good opportunity to grow an authority website in the mentoring niche that can be monetized with high-ticket affiliate programs like business coaching and personal development courses.


2-Year-Old Home Niche Site Making $3,768/mo on Empire Flippers

Hire my team of M&A advisors to do a 22-point analysis of your potential content website acquisition. Hire us to catch red flags that others miss.

Summary

Niche: Home

Source: Empire Flippers (see listing)

Revenue: $3,768/mo from Ezoic display ads (61%) and Amazon Associates (38%)

Asking Price: $146,606 at a 40X multiple using a 6-month average

AHREFS

cleanahrefs

Due Diligence Dashboard

cleanersdashboard

Growth Blueprint

Highlights

  • Impressive month over month during the last 12 months
  • Traffic is above 100K visitors per month
  • More than 450 articles published
  • Well-distributed traffic among different pages (top page at 5.5%)
  • Average time spent on the page above 5 minutes
  • Wasn’t hit by the latest Google core updates

Setbacks

  • Google E-A-T could be better
  • Highly competitive niche, especially for buyer intent keywords

Easy Wins

  • Replace Ezoic with Mediavine or Adthrive, which could result in an additional 30% boost in revenues at the minimum
  • Add more affiliate links to educational content. This could boost revenues by $200 per month.
  • Write more buying guides to improve affiliate revenue

Takeaway

This is a rather new display ads/affiliate site in the evergreen home niche. 

This site was built in a highly competitive niche in the affiliate space, but the seller opted to go after extremely low-competition keywords. 

 The site is backed by a decent backlink profile consisting of mainly guest posts and some niche insertions.

The site was not impacted by the latest Google updates, and the best time period for display and affiliate revenue is in Q4 which is happening now.

The Google E-A-T looks fake, with multiple personas without any social platforms backing them. It would be good to get real author profiles on the website.

This could be an excellent deal for fellow website flippers as there are some easy wins, like transferring display ads to Mediavine/AdThrive, adding more affiliate links to educational articles, and creating more comparison articles.

Valuation:

The site is valued at $146,606, representing a 40X multiple of the last 6 months’ profit of $3,665. The brokerage used a 6-month average as the website has been on an excellent growth curve over the previous 12 months. The site is fairly priced, but with some negotiating, lowering it to 35X to 37X shouldn’t be beyond the realm of possibility. 


🚀 Off-Market Sites in Facebook Group

Get exclusive 24-hour early access to off-market websites for sale from our Facebook groups. Learn more.

The Website Flip runs a Facebook group where sellers can list sites for sale. Here is a selection of a few sites:

  1. $87/mo Kitchen Cookware Niche Site: 2-year-old site earning $87 per month L6M average via Amazon Associates. 113 published articles. The asking price is $3,500.
  2. $632/mo Electronics Niche Site: 2-year-old site earning $632/mo L6M average from Amazon and Ezoic. 171 published articles. The asking price is $18,970.

🚀 5 SEO Domains & 8 Brandable Domains

5 SEO Domains

Currently bidding at auction from $245 to $5,200 at the time of writing.

  • CoffeeFactoryAndCafe.com: This site belonged to a coffee shop in Florida starting in 2016. It has a DR of 10 and is ranking for 77 keywords in the top 100 positions. Backlinks from TripAdvisor, YellowPages and OrlandoMagazine.
  • ClickJobs.com: This was a large international job board started in 2005. It has a DR of 30 and is ranking for 2 KWs with backlinks from Tripod and SAP.
  • SunnyGardens.com: The site was a gardening forum started in 2006 with a DR of 15 and ranking for 2,420 KWs. Backlinks from Wikipedia, EHow and StackExchange.
  • PeachesAndBlush.com: Was a beauty and lifestyle blog starting in 2010. It has a DR of 28 and is ranking for 15,856 KWs with backlinks from Pinterest and QZ.
  • CubBank.com: The site for the Citizens Union Bank started in 2000 with a DR of 25. It ranks for 582 KWs and has backlinks from AOL, Crunchbase and Homestead.

For a detailed guide on how to repurpose these domains the right way, check out my Course on Aged Domains.

8 Brandable Domains

Bidding from $225 to $2,555 at the time of writing.

  1. PerfectCar.com
  2. WellnessCare.com
  3. DailyHelp.com
  4. RoofWorks.com
  5. JustBetter.com
  6. WeRepair.com
  7. FunnyCostumes.com
  8. SurfMaster.com



Additional Resources

If you are interested in any of the deals this week, go through the specific platforms and contact the sellers. Make sure to perform detailed research and due diligence when acquiring any domains or websites.

Here are resources you should read up on:



Mushfiqur Sarker

Analyzed by Mushfiq Sarker

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 215+ website flips with multiple 6-figure exits. Learn more about Mushfiq.


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