Deal Flow (Oct 26): 4 Websites, 6 Aged And 6 Branded Domains

Mushfiqur Sarker

Get early access to our weekly websites and domains for sale

We publish deal flow each Wednesday 9:00 AM CST. Subscribe today!


This week’s deals feature 2 websites from Empire Flippers in the health and home niches, and 2 off-market websites from our Facebook group in the boating and hunting niches. We also feature an aged domain from Odys in the local city/wine niche.

For domains, we share findings on 5 aged SEO domains and 6 branded domains live at GoDaddy auctions.




Aged Domain: NapaLinks.com

Summary

Niche: Napa Valley, Wine

Source: Odys Global (see listing here)

Age: 1997 (25 years)

Listed Price: $2,360

AHREFS

napalinks ahrefs 1

Backlinks: Time.com, Wikipedia, Lodginginnapavalley.com, Hookedonwine.net, and more.

Site History

This domain was an informational site about Napa Valley that originally started in 1997 and was still live until early 2022. It covered Napa Valley history and local wineries as well as related topics like wine tasting.

This domain stands out because it has an unusually long history of over 25 years as an active website that was focused on information about the topic of Napa wineries.

Here’s what the site looked like:

napalinks archive

Growth Blueprint

There are several successful affiliate and content sites in the wine niche. CaliforniaWineryAdvisor.com is a good example with 68,000 traffic according to AHREFs.

Here’s what I would do:

  1. Recreate relevant pages that were featured on the homepage: Trip Planning, Tips on Wine Tasting, Ghost Wineries, Wine Caves, etc.
  2. Recreate the homepage with short summaries and links to the important pages.
  3. Publish listicle articles for best X wineries in Napa (e.g., “10 best dog friendly wineries in Napa”)
  4. Publish informational articles on pairing wine with certain foods (e.g., “wine to pair with chicken alfredo” has a volume of 60 and KD of 3)
  5. Publish affiliate reviews of monthly wine club subscriptions

Monetization could be a combination of display ads and affiliate programs. There are several wine-focused sites that generate enough traffic from informational articles to be accepted by AdThrive or Mediavine.

There are many monthly wine delivery subscriptions that offer strong commission rates of up to 15%. With some subscriptions costing over $100 per quarter or more, the wine niche can be very lucrative. One wine club review site was previously listed on Motion Invest with a $3,000 monthly profit on just 4,000 visitors per month.


7-Year-Old Health Site Making $2,843/mo on Empire Flippers

Hire my team of M&A advisors to do a 22-point analysis of your potential content website acquisition. Hire us to catch red flags that others miss.

Summary

Niche: Health & Lifestyle

Source: Empire Flippers (see listing)

Profit: $2,843/mo from Mediavine, Affiliate commissions, and book sales

Asking Price: $125,210 at a 45X multiple using a 12-month average

AHREFS

TMVAHREFS

Growth Blueprint

Highlights

  • High-quality content (300+ articles)
  • Diversified traffic to top pages
  • Numerous links from high-authority websites
  • Email list with 7,000+ subscribers
  • 2 Books sold on Amazon KDP

Setbacks

  • Too reliant on one revenue source (display ads)
  • Highly competitive niche
  • 25% revenue decline in 2022 over 2021

Easy Wins

  • Promote ebooks as a PDF on the site
  • Adding affiliate links to existing educational content
  • Creating new digital assets
  • Adding commercial content (buying guides); current ratio is overly informational so there is room for commercial content

Takeaway

This is a high-traffic site in an evergreen, nonseasonal niche. It has been online for over 7 years, during which the sellers (and authors) wrote more than 500 articles.

The sellers are well-recognized in the community and willing to continue writing on the site. They are also podcast hosts for niche relevant podcast that will not be included in the sale.

Traffic has been on the rise during the last six months. Before that, the sellers moved some of the content to other websites in their portfolio, resulting in a traffic drop.

The backlink profile is clean, with numerous links from authority sites like TreeHugger and WellAndGood.

Valuation:

The valuation is too high at a 45X multiple of the last 12 months’ revenue. Year-over-year traffic and revenue are both in decline, so the 45X multiple is bloated, and it will be a hard sell at that multiple. The website does come with additional assets, but currently, they are not attributing to additional revenue. I would consider making an offer in a range of 35-38x range.


1.5-Year-Old Home Site Making $2,011/mo on Empire Flippers

Hire my team of M&A advisors to do a 22-point analysis of your potential content website acquisition. Hire us to catch red flags that others miss.

Summary

Niche: Home

Source: Empire Flippers (see listing)

Profit: $2,011/mo from Display Ads, Affiliate commissions, and book sales

Asking Price: $80,431 at a 40X multiple using an 8-month average

AHREFS

chahrefs

Due Diligence Dashboard

chddboard

Growth Blueprint

Highlights

  • Traffic and revenue is on an uptrend during the last 12 month
  • Ranking for more than 14K keywords, 125 of those as a featured snippet
  • Traffic evenly distributed to the top pages
  • Great average time spent on a page (05:35)

Setbacks

  • Only monetized by display ads currently
  • Low authority – newer website
  • Weak backlink profile

Easy Wins

  • Adding affiliate links to existing educational content
  • Add easy-to-rank affiliate content (buying guides)
  • Continue with the existing content strategy (how-to articles)
  • Acquiring new links from niche-relevant blogs, or HARO

Takeaway

This site targets those queries with low competition but decent search volumes. There is no single keyword with KD over 10 in the top 200 keywords by traffic.

The content is well-written. This website’s revenue comes only from display ads. The seller tried both popular display ads providers (Mediavine and AdThrive), so you can compare RPMs and choose either.

On the other hand, this newer website needs more valuable links. Obtaining quality high-authority backlinks can protect the site from frequent Google updates.

Some easy wins are adding affiliate links to existing content, adding more buy

The seller is willing to offer up to 4 months of email support and a few calls to ensure a smooth transition for the buyer.

Valuation:

According to our DealFeed signals, the average monthly multiple is 35X. The current multiple of 40x is too high for this site. It is a relatively new site that only earns from display ads. From the website flipper’s POV, the 33-35X is a more fair multiple.


🚀 Off-Market Sites in Facebook Group

Get exclusive 24-hour early access to off-market websites for sale from our Facebook groups. Learn more.

The Website Flip runs a Facebook group where sellers can list sites for sale. Here is a selection of a few sites:

  1. $37/mo Boating Niche Site: 1-year-old site earning $37 per month L6M average via Amazon Associates. A second site in the same niche is included with no earnings so far. Asking price is $3k.
  2. $150/mo Bow Hunting Niche Site: 6-year-old site earning via Amazon Associates and Adsense.

🚀 5 SEO Domains & 6 Brandable Domains

5 SEO Domains

Five domains with SEO authority this week, currently bidding from $225 to $4,550 at the time of writing.

  • KingTutOne.com: A site about King Tut started in 2001. It has a DR of 34 and currently ranks for 820 keywords in the top 100 positions. Backlinks from BBC, Wired and WashingtonPost.com.
  • AHouseInTheHills.com: This was a Los Angeles lifestyle blog started in 2011. It has a DR of 61 and ranks for 1,191 KW with backlinks from BusinessInsider and HuffPost.com.
  • MilitaryRadio.com: A site dedicated to military radios that started in 2000. It has a DR of 20 and ranks for 66 KWs with backlinks from Wikipedia and Duke.edu.
  • CapeCodToday.com: A Cape Cod news site started in 2008 with a DR of 60 and is ranking for 11 KWs. Backlinks from Forbes, Wikipedia and NYTimes.com.
  • DiabeticConnect.com: A diabetic information site and community started in 2008 by Alliance Health. It has a DR of 44. Not currently ranking for any keywords, but it does have backlinks from HuffPost, NYTimes and Forbes.com.

6 Brandable Domains

6 domains with brand potential this week. Currently selling from $35 to $7,800 at the time of writing.

  1. NewOrganizing.com
  2. NetStars.com
  3. SportsPick.com
  4. StorageShop.com
  5. SmellsGood.com
  6. KetoWay.com



Additional Resources

If you are interested in any of the deals this week, go through the specific platforms and contact the sellers. Make sure to perform detailed research and due diligence when acquiring any domains or websites.

Here are resources you should read up on:



Mushfiqur Sarker

Analyzed by Mushfiq Sarker

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 215+ website flips with multiple 6-figure exits. Learn more about Mushfiq.


Join 1,700+ investors in the Website Flip Club on Facebook!

Facebook group

The private Facebook group is an advanced community of website creators, investors, and flippers to discuss strategies, ask questions, and collaborate. Check out the group on Facebook!