Today’s Authority Business Blueprints features two auction sites from Flippa (tech and camping niches) and a domain from ODYS Global (fashion niche).
Let’s get into the growth blueprints!
Blueprint #1: NotCouture.com
Domain Summary
Type: Aged Domain
Niche: Fashion
Source: ODYS.Global
Age: 2007 (14 years old)
Listed Price: $3,710
AHREFS
Backlinks: This domain has notable backlinks from The Awesomer, American Express, This Is Glamorous, Signature9, Weird Worm, and more.
Site History
This site used to be home to a network of design sites. It consisted of an innovative community full of creatives, design lovers, and trendsetters that shared ideas, aesthetics, and amusements.
Here is a snapshot of the past site:
Growth Blueprint
While the overarching fashion niche is high competition, there are many sub-niches that have significant traffic and low competition keywords. The riches are actually in the sub-niches.
This niche does well to generate traffic from organic search plus Pinterest. You can promote content to both channels.
Monetization can be done easily with display ads (specifically Mediavine which does well in this niche), and affiliate marketing. ShareASale has plenty of brands for clothing, shoes, etc that can be promoted to the audience of the site.
Blueprint #2: IdealCPU.com
Website Summary
Type: Existing Content Site
Niche: Computers
Source: Flippa (see listing here)
Revenue: $228/mo via Amazon Associates over last 12-months, $455/mo average over last 6-months
AHREFS
Due Diligence Dashboard
Growth Blueprint
Highlights
- Growing traffic trend
- Niche with abundance of low-competition keywords
- No toxic backlinks
Setbacks
- Products update in this niche regularly; content updates need to be more frequent
- Commissions are relatively lower (1%) through Amazon than other niches
Easy Wins
- Add Ezoic for additional revenue stream (tech niche has good EPMVs)
- Add comparison tables to buying guides
- Some buying guide are not linking images with affiliate links
- Minimal internal links used on the site; needs to be increased
Takeaway
This site exhibits a month-over-month growth trend in both traffic and revenues. The most recent month is $800, whereas the average is $228. According to my website flip lifecycle, both buying and selling on an uptrend have significant benefits for both parties.
For a buyer, you can pay the 6-month average (i.e., $228) on a site whereas the recent months are earning 2-3X that (i.e., $800).
One red flag with the site is that the top page gets ~25% of traffic. However, with a young site like this, it’s expected. A few articles will overperform others until the traffic stabilizes to its average.
Blueprint #3: CampingChallenge.com
Website Summary
Type: Existing Content Site
Niche: Outdoors (camping)
Source: Flippa (see listing)
Revenue: $66/mo average from Amazon Associate over last 3-months
AHREFS
Due Diligence Dashboard
Growth Blueprint
Highlights
- Starter site with growing keyword positions and traffic
- Good niche with multiple revenue source opportunities
Setbacks
- Starter site will take more content and time to grow
- Niche is seasonal
Easy Wins
- Add Ezoic for additional revenue stream
- Some buying guide do not have comparison tables
- Minimal to no internal links used on the site; needs to be increased
Takeaway
If you are looking to buy a starter site that’s well-designed has a bulk amount of content (100,000 words), then this would be a good purchase. It will take more effort and investment into content and backlinks to further grow the site.
Adding in Ezoic would increase the earnings by another $15-$20 per month (assuming 1,000 page views per month).
As for a valuation, there are two approaches here: (1) wholesale cos to rebuild this starter site from scratch, and (2) based on a multiple of earnings.
For the wholesale cost, we can utilize the calculator here to understand its value. Here are the inputs:
- Domain age: 1 years
- How many articles: 40
- Total word count: 100,000 words
- Backlinks (DR50+): 0
- Backlinks (DR20-DR30): 1
- Site build-out costs: Yes
The value based on the calculator is $2,520. This is essentially the wholesale cost to re-create this same site from scratch if you were to do it without taking into consideration the existing traffic value.
For the traditional revenue-based valuation, using the L3M average of $66/mo since the site is young at a 35X multiple, puts the valuation at $2,310.
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Wrap Up
These blueprints lay out the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice.
For more resources, make sure to read the following guides:
