page title icon Top 100 Brandable Domain Name Sales In 2020: Data, Trends, and Insights

Mushfiq S Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.
Rob Mills Rob is a data analyst by day with years of experience analyzing trends in the domain industry. Rob utilizes his own data skills to acquire domains and hold. Rob also builds websites on the side for passive income. Check out Rob's LinkedIn.

Studying the total number of domains bought by VC-backed startups is just one part of further understanding the premium domain market. Honing your strategy as a domain investor to be even more effective depends on also looking at what the top brandable domain name sales each year have in common.

When this information is taken together, analyzed, and studied, then an investor has the necessary knowledge and tools to find the domain names most likely to bring a big payday and to avoid those trap domains that sound good but don’t meet the metrics that startups are looking for.

Here’s what we will cover in this analysis:

  1. Raw data of top brandable domains
  2. Major insights from analysis
  3. Takeaways for domain investors

Let’s get into it!

Data of 2016 to 2021 Brandable Domains


Raw Data of Brandable Domain Sales

DomainPriceMarketplace
Aadam.com$6,000 Uniregistry
Acconomy.com$5,500 Sedo
Actus.com$9,990 Sedo
AdAction.com$10,000 Sedo
Adly.com$9,501 GoDaddy
Adtix.com$10,000 Sedo
Agriweb.com$6,050 DropCatch
AllForm.com$10,000 Sedo
AllianceHealth.com$9,392 GoDaddy
AlmostFearless.com$10,500 GoDaddy
AlphaClub.com$11,000 Pvt
AlphaMotors.com$4,891 NameJet
AmbientGreen.com$5,859 Sedo
AnalystOne.com$6,000 Sedo
Antea.com$4,756 NameJet
Aqualand.com$25,000 Sedo
AquaTerra.com$7,870 NameJet
Arize.com$24,000 Uniregistry
AscendMedical.com$19,000 DomainMarket
AskMe.com$95,000 NameJet
AssetGuard.com$18,000 Sedo
AtomicHealth.com$15,000 Sedo
Autozen.com$15,000 Uniregistry
Axeria.com$11,000 Uniregistry
B2Broker.com$11,470 Sedo
BattleUniverse.com$7,500 Sedo
BeatStar.com$20,000 Sedo
Beeex.com$4,990 Sedo
BestPick.com$14,500 NameJet
BestSelf.com$12,414 GoDaddy
BetGlobal.com$8,049 DropCatch
BetterRecipes.com$20,500 GoDaddy
BiblioSoft.com$4,188 BuyDomains
Bid360.com$10,000 Sedo
Billink.com$7,150 Sedo
Bioer.com$4,450 GoDaddy
BlueSkyTech.com$6,980 NameJet
BodyDesign.com$6,900 Sedo
BodyDesign.com$6,900 Sedo
Boix.com$13,411 Sedo
Boix.com$13,310 Sedo
BondWorld.com$4,000 BuyDomains
Boostable.com$8,100 DropCatch
BoostFactory.com$8,888 GoDaddy
Boxine.com$21,879 Sedo
BrainDump.com$5,277 GoDaddy
BroadMedia.com$4,341 NameJet
BuildMyFunnel.com$5,600 GoDaddy
Burstnet.com$6,101 GoDaddy
Cacasino.com$9,127 Sedo
Cadfem.com$14,985 Sedo
CandyPress.com$8,988 GoDaddy
Cannabi.com$5,851 NameJet
Cannabi.com$5,851 NameJet
Canopyco.com$5,188 BuyDomains
Carizona.com$16,888 Sedo
Cascad.com$20,000 DomainMarket
Certik.com$10,510 NameJet
Certik.com$10,500 NameJet
Chapter8.com$9,995 Sedo
CharteredCare.com$15,000 Sedo
ChatLines.com$22,250 GoDaddy
Cico.com$48,318 Sedo
CityManager.com$7,006 NameJet
Clab.com$8,100 NameJet
ClickTracker.com$7,988 Private
ClimbingHigher.com$3,788 BuyDomains
CloudStore.com$12,000 GoDaddy
Codi.com$40,000 Sedo
CoinTech.com$13,000 GoDaddy
CollegeView.com$7,050 NameJet
ComBank.com$9,800 Sedo
ComingTogether.com$5,205 DropCatch
CommuteWise.com$7,800 Sedo
CommuteWise.com$7,800 Sedo
ConnectFit.com$6,888 Afternic
Connectz.com$18,000 Sedo
ConspiracyPlanet.com$9.00 GoDaddy
CoolJobs.com$8,871 GoDaddy
CornerX.com$4,588 BuyDomains
CreativeBeauty.com$6,000 Uniregistry
Cryptium.com$13,875 Sedo
Crypto365.com$9,890 GoDaddy
Cudy.com$8,000 Uniregistry
DailyBot.com$6,150 Sedo
Dapa.com$14,527 NameJet
Datago.com$5,250 NameJet
DataMatrix.com$9,638 NameJet
DataMatrix.com$9,638 SnapNames
DearMom.com$10,000 LegalBrandMarketing
DeltaVision.com$5,105 GoDaddy
Desura.com$5,600 DropCatch
Dezine.com$5,701 GoDaddy
Digid.com$33,432 Sedo
DigitalFabric.com$9,000 Sedo
Doji.com$16,250 GoDaddy
Dondo.com$5,088 BuyDomains
Dovela.com$8,000 Sedo
DrivingBusiness.com$8,500 Sedo
EasyLeads.com$6,087 GoDaddy
Ecoware.com$12,500 Sedo
EduCon.com$9,999 Sedo
Ehuo.com$5,001 NameJet
Ehuo.com$5,001 SnapNames
Ekta.com$5,166 Sedo
EmailAcademy.com$10,000 Sedo
Eqip.com$12,500 Uniregistry
EroGames.com$13,439 Sedo
Estudia.com$7,500 GoDaddy
EventMaker.com$21,800 Sedo
EverGrow.com$15,000 Morgan Linton
EvolveX.com$11,251 GoDaddy
FairX.com$10,000 Uniregistry
Fangage.com$6,500 Sedo
Fangage.com$6,500 Sedo
FantasyLab.com$6,350 NameJet
Fictionwise.com$7,000 NameJet
FinancialStep.com$17,750 GoDaddy
FitBuds.com$8,019 DropCatch
Fixi.com$16,051 DropCatch
Flapp.com$22,500 Uniregistry
FlashWork.com$5,688 BuyDomains
Flexly.com$6,495 Sedo
Fonic.com$12,611 NameJet
Fonic.com$12,611 SnapNames
FoodCrowd.com$24,995 Sedo
FoodPlusWords.com$5,200 GoDaddy
Freett.com$6,850 GoDaddy
FreshStore.com$8,100 GoDaddy
Froot.com$7,500 Sedo
FullPLay.com$23,500 Sedo
GamingBus.com$5,550 DropCatch
Gebi.com$8,900 NameJet
GenerationNext.com$7,400 NameJet
GenerationNext.com$7,400 NameJet
GetADeal.com$9,999 BuyDomains
GetInvolved.com$6,750 SnapNames
GetPumped.com$10,022 DropCatch
GhostBox.com$6,000 Sedo
Giftee.com$20,000 Sedo
Glowy.com$15,000 Uniregistry
GoDeliver.com$6,050 GoDaddy
GoInsure.com$12,750 GoDaddy
GorillaInsurance.com$7,777 Sedo
GoVote.com$8,001 NameJet
GreenMedia.com$8,350 DropCatch
Groundies.com$15,000 Sedo
HalalWorld.com$3,787 GoDaddy
HappyElf.com$8,000 Uniregistry
HappyShop.com$7,605 DropCatch
HaruHome.com$4,588 BuyDomains
HealthExchange.com$7,368 GoDaddy
HelpWare.com$35,000 DomainMarket
Herz.com$16,450 GoDaddy
HeyBaby.com$6,138 NameJet
Hicom.com$9,100 GoDaddy
HitHot.com$9,701 Sedo
HoloCare.com$22,200 Uniregistry
Homemate.com$5,678 NameJet
Hostby.com$5,900 Sedo
HouseOfCoffee.com$9,600 GoDaddy
HRRoundtable.com$4,388 BuyDomains
HyperDocs.com$7,000 Sedo
HyperFast.com$7,100 GoDaddy
ImpactPlus.com$10,558 GoDaddy
InstantScripts.com$9,995 Sedo
InvestorWire.com$15,000 MediaCode
Ismy.com$4,900 NameJet
JackpotEngine.com$7,410 Sedo
JackpotRadar.com$8,249 Sedo
Jetluxe.com$12,500 Sedo
JobsRUs.com$9,999 Sedo
Jozz.com$9,000 Sedo
KetoMix.com$11,400 Sedo
KeyBee.com$7,500 Sedo
KeyStaff.com$7,000 Sedo
Khols.com$81,559 NameJet
Kiru.com$75,415 VPN.com
Kissi.com$11,000 Sedo
Klient.com$7,000 Sedo
Korp.com$7,500 Uniregistry
Kuik.com$4,400 NameJet
Lahu.com$5,650 DropCatch
Leev.com$18,000 Sedo
Letra.com$6,600 GoDaddy
Lewo.com$15,300 GoDaddy
LifeToGo.com$10,000 Sedo
Liki.com$10,070 Sedo
Lingy.com$6,101 DropCatch
Lipay.com$9,600 GoDaddy
LiveMed.com$8,000 Sedo
LivingClassics.com$49,888 DomainMarket
LoanExperts.com$6,500 Sedo
Loken.com$6,400 GoDaddy
LullySleep.com$7,100 GoDaddy
Luxium.com$7,500 Afternic
MagicPhoto.com$5,200 Uniregistry
Magnicity.com$20,000 Uniregistry
MarketConnect.com$9,901 GoDaddy
MasterPoker.com$5,945 GoDaddy
Meals2Go.com$44,200 Sedo
MenLook.com$7,800 GoDaddy
MetaForce.com$6,252 GoDaddy
MindGlobal.com$20,006 GoDaddy
Mivet.com$10,000 Sedo
Mixbit.com$9,200 GoDaddy
MobiDrive.com$10,806 Sedo
MobiDrive.com$11,000 Sedo
MobiusLabs.com$7,500 Sedo
Modr.com$10,000 Sedo
Mohair.com$5,500 NameJet
MoneyPie.com$11,000 Sedo
Motek.com$10,850 GoDaddy
MrRingo.com$10,000 Sedo
Muvo.com$8,600 GoDaddy
MyAdvocate.com$18,500 NameJet
MyAdvocate.com$18,500 SnapNames
MyAlert.com$6,539 DropCatch
MyArea.com$15,295 Sedo
MyBabyBox.com$10,000 Sedo
MyBite.com$5,400 Sedo
MyMind.com$36,000 Uniregistry
MySocks.com$6,779 Sedo
Myty.com$24,999 Sedo
NativeBeauty.com$7,990 GoDaddy
Naturesse.com$19,000 Sedo
NetPoint.com$6,772 NameJet
NewCoastal.com$16,000 DomainMarket
NewGamerNation.com$10,055 DropCatch
NewZone.com$20,000 Sedo
NiceShop.com$5,130 Sedo
Nomer.com$29,500 GoDaddy
NonZero.com$10,900 Sedo
NutriForce.com$5,050 GoDaddy
Oleole.com$10,250 GoDaddy
OneBoard.com$9,500 Sedo
OneCallHealth.com$20,000 DomainMarket
OneHour.com$6,605 DropCatch
OnlyTech.com$11,400 Sedo
Optiman.com$15,000 Sedo
OptimumCare.com$5,250 Media Code
OrionInvest.com$6,500 Sedo
Osum.com$12,500 Sedo
PaperDeck.com$9,000 Sedo
PayCard.com$23,101 DropCatch
Payzen.com$11,500 Sedo
Perfect10.com$47,510 NameJet
PerfectJeans.com$4,799 Sedo
PlanToGrow.com$24,500 Afternic
PleaseAnswer.com$9,995 Sedo
PowerMBA.com$8,000 Sedo
PrecisionBuild.com$10,250 GoDaddy
PremierChoice.com$8,001 GoDaddy
Pressio.com$10,500 Sedo
ProtectYourHealth.com$4,588 BuyDomains
PuffBar.com$20,000 DomainMarket
Purem.com$18,860 Sedo
Purifico.com$10,000 Uniregistry
Raptr.com$39,500 GoDaddy
RealCraft.com$38,000 DomainMarket
RealEast.com$15,000 Sedo
Rebike.com$7,000 Flippa
RedX.com$59,777 GoDaddy
Replicare.com$5,200 Sedo
RewardsForAll.com$4,388 BuyDomains
Rewyre.com$8,995 Sedo
RidersShare.com$8,500 Sedo
RiverDelta.com$6,888 Afternic
RockSpring.com$8,625 Uniregistry
SaltMedia.com$5,635 BuyBrands
SaniTouch.com$4,888 BuyDomains
ScienceClub.com$6,455 GoDaddy
Seeya.com$19,100 GoDaddy
Segura.com$18,500 NameJet
SendHugs.com$14,888 DomainMarket
SenseCheck.com$8,017 Sedo
SevenDreamers.com$4,150 DropCatch
ShiftPayments.com$15,250 GoDaddy
Sifteo.com$37,000 GoDaddy
Siku.com$64,500 GoDaddy
SimplyBetter.com$5,500 DropCatch
SingleMingle.com$5,255 GoDaddy
Slotz.com$40,149 DropCatch
Smaat.com$6,225 GoDaddy
SmartCat.com$9,018 GoDaddy
SmartPages.com$,7519NameJet
SmartSuit.com$6,600 DropCatch
Solomar.com$10,000 Private Sale
SolutionView.com$6,000 Sedo
SoulBuddy.com$8,662 Sedo
SpaceElements.com$33,333 GoDaddy
SplinterWorks.com$7,000 Sedo
Stagram.com$61,000 GoDaddy
StartBoss.com$5,940 Sedo
StarWorld.com$5,850 DropCatch
StatCat.com$6,500 Sedo
StellarHealth.com$30,000 DomainMarket
Stemz.com$11,760 Uniregistry
StoreMoreStorage.com$3,988 BuyDomains
SuccessInsider.com$19,040 Sedo
SupDoc.com$9,800 Afternic
SuperNimbus.com$6,780 Sedo
SwapThat.com$4,888 BuyDomains
TalkOut.com$21,250 XYNames
TeleData.com$32,500 GoDaddy
Tema.com$43,805 DropCatch
TheInfinite.com$7,300 Uniregistry
TheMortgage.com$15,050 DropCatch
TheUmmah.com$5,500 Sedo
TheWarrior.com$5,099 NameJet
ThreadFlip.com$7,350 DropCatch
Tomp.com$6,800 Sedo
ToolPay.com$8,000 Sedo
TopTrader.com$5,040 GoDaddy
Tovi.com$6,250 GoDaddy
TransparentWealth.com$9,000 Sedo
Treo.com$15,021 DropCatch
Tronic.com$21,555 GoDaddy
Tuccan.com$4,888 BuyDomains
Ucharge.com$5,100 GoDaddy
Uchat.com$17,416 GoDaddy
UpliftStudios.com$6,201 GoDaddy
UpShares.com$6,500 Sedo
UpTeam.com$12,000 Sedo
Vacan.com$9,700 Sedo
Vafo.com$13,500 Sedo
Vall.com$7,250 NameJet
Vibrex.com$9,700 Sedo
Victron.com$7,006 NameJet
Vidco.com$23,000 Uniregistry
Vizzle.com$8,325 Sedo
VMeet.com$17,995 Sedo
Voliro.com$11,100 Sedo
VRBox.com$7,255 GoDaddy
Wauwau.com$6,000 Sedo
WebMonkey.com$65,500 NameJet
WeFactory.com$7,500 Sedo
WeHealth.com$22,750 GoDaddy
Wenku.com$22,222 GoDaddy
WeRobot.com$8,300 NameJet
WeSearch.com$5,450 NameJet
WeSearch.com$5,450 NameJet
Wintoo.com$7,000 Sedo
WisdomOfLiving.com$19,888 DomainMarket
Workzilla.com$9,912 Sedo
Workzilla.com$9,900 Sedo
WowCasino.com$10,000 Sedo
Wowz.com$8,869 Sedo
WriteNow.com$7,750 NameJet
Writerpreneur.com$7,999 Sedo
Xefi.com$9,900 GoDaddy
Xinda.com$22,101 NameJet
Xoco.com$23,000 Sedo
XtremePower.com$8,150 GoDaddy
YogaYoga.com$20,250 GoDaddy
YourPlanet.com$15,888 Sedo
YourTour.com$7,050 NameJet
YourTour.com$7,050 SnapNames
YourTown.com$6,100 NameJet
YouToo.com$6,951 GoDaddy
Yugo.com$50,000 Sedo
Zevio.com$7,999 Sedo
Zirrus.com$25,000 Sedo
Zozi.com$11,000 GoDaddy
Zuji.com$16,050 DropCatch

4 Major Insights From Top Domain Sales

Analyzing the data of brandable domain sales in 2020 helped to solidify some potential trends that we thought might be developing, and provided invaluable information for investors.

Our approach was as follows. We obtained the top sales data from the Namebio database. We then analyzed the data in Microsoft Excel to extract insights. 

This time we pulled from more than just the top 100 to see if the trends continued to hold up among the highest selling domain names.

Let’s jump into it!

1. Marketplace with Highest Sales Numbers ($)

Sedo finishes solidly in first place once again as the marketplace that did the highest number of sales according to revenue among the top brandable domain names. They made around $1.6 million in sales, a touch above the 2019 numbers.

GoDaddy was a big story. Not only were they second once again among marketplaces but the sales numbers almost doubled coming out to a touch above $1 million in sales among the highest selling domains. That is a very noticeable upsurge.

NameJet came in a solid third. Then there was a notable drop followed by DropCatch, Uniregistry, and DomainMarket marketplaces performing all relatively the same. SnapNames and Flippa each register on the top list. 

highest sales 2020

Uniregistry’s fall from the top marketplace several years ago is startling, especially as they go not only from first to second but keep on falling as other marketplaces continue to gain in popularity among both domain sellers and buyers.

Takeaways:

  • Sedo is currently the top option for selling high-value brandable domains
  • GoDaddy is strongly cementing itself as the #2 option for high-end domain sales
  • Uniregistry’s fall means it’s no longer in the top three for most sellers

2. Marketplace with Most Volume of Sales

2020 was a year where the volume of sales numbers matched up quite well with the revenue numbers. There were no oversized sales that threw off the numbers, and the order for best premium domain marketplaces by volume of sales followed the same order as rankings by revenue.

volume sales 2020 1

Sedo came in first with 139 sales of the top domains. GoDaddy followed at 82, and NameJet was third at 47. There was a marked drop-off with DropCatch, Uniregistry, and DomainMarket at least each making double-digit sales.

Takeaways:

  • Sedo is the top marketplace for both volume of sales and revenue
  • GoDaddy’s growth doesn’t look like a fluke – they are a solid second option to Sedo as a marketplace
  • NameJet is a distant third compared to the other marketplaces but has enough activity to be worthwhile

3. Number of Words in Top Branded Domains

A larger look shows that when it comes to the top-end domains sold to startups, the 2-word dominance over the “top sales” list continues. 

Among the 365 in this sampling, 206 (56%) were 2-word domain names. Another 147 (40%) were one-word domain names. 3-word domains were a very distant third with only 12 out of 365.

This expanded list also confirms the trend of four-word or more domain names simply not being in high demand.

words 2020

Short domain names continue to win the day even while pulling back with larger samples of top-selling domain names. This is a rock-solid trend that domain investors can (and should) take to the bank as continuing.

Takeaways:

  • Two-word domains continue to dominate the highest revenue domain name sales, even expanded past the top 100
  • One-word domain names remain strong, though clearly in second to two-word domains
  • Three-word domains do slightly better in the top 365 versus the top 100, but they are still a very long way behind one and two-word domains

4. How Many Characters in Top Domains?

When taking a larger look at the top brandable domain name sales in 2020, 8-characters emerges as the most popular length in 2020. The always popular 4-character names were tied with 6-characters as the second most popular choice.

The sweet spot was 4 characters to 9 characters, with diminishing returns after that. The returns on domain names that were longer than 10 characters in length plummeted rapidly.

characters 2020

Shorter domains continue to rule the list of the highest-selling domain names. After multiple years of data it seems pretty well established that 4-9 characters are generally very solid, 10 characters is okay, and the dropoff is fairly sharp after that point.

Takeaways:

  • 8-character domains were the most popular in 2020
  • 4-character domains remain among the most popular
  • Anything north of 10 characters is a longshot to hitting the top-selling list

Final Takeaways for Domain Investors

2020 brought some good data for domain investors looking to continue to improve and hone their investment strategies. What lessons should we take from 2020?

  1. Sedo is the best marketplace overall for selling high-value domains to startups with GoDaddy coming in as the most popular alternative.
  2. Two-word domains remain the most popular among the most in-demand domain names with one-word domains right behind.
  3. Four to nine characters was the sweet spot with 8 characters being the most popular overall followed closely by four.



Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.



Analyzed by Rob Mills

Rob is a data analyst by day with years of experience analyzing trends in the domain industry. Rob utilizes his own data skills to acquire domains and hold. Rob also builds websites on the side for passive income. Check out Rob's LinkedIn.


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