Top 358 Brandable Domain Name Sales In 2021: Data, Trends, and Insights

mushfiq sarker
Mushfiq Sarker Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 218+ website flips with multiple 6-figure exits. He is the founder of The Website Flip. Check out all Mushfiq's articles, LinkedIn, or Twitter.
mushfiq sarker
Sean Markey
Sean Markey Sean Markey is an SEO expert who became interested in brandable domains, initially, by exploring how they could be used to help in the ranking of websites. Specializing in build-outs, he has flipped $1M+ dollars worth of websites since 2019. Read all of Sean's articles or follow on Twitter.
Sean Markey

Staying on top of changing trends is crucial for domain investors. So far, 2021 has been a strange year that has some surprising and sudden changes that will force a close study of the next few years worth of data to see what’s a new trend, what’s a one-year anomaly, and to adjust selling strategies accordingly.

Here’s what we will cover in this analysis:

  1. Raw data of top brandable domains (358 domains in total)
  2. Major insights from analysis
  3. Takeaways for domain investors

Let’s get into it!

Data of 2016 to 2021 Brandable Domains

Raw Data of Brandable Domain Sales


4 Major Insights From Top Domain Sales

The data from 2021 is shaping up to make it a year where major shake-ups are occurring in the brandable domain markets. While this can seem chaotic at first glance, concentrating on the data can allow us to glean insights into what’s happening and react to moving markets accordingly.

So how do we analyze the data?

We obtained the top sales data from the Namebio database. We then analyzed the data in Microsoft Excel to extract insights. 

Let’s dive into 2021’s numbers!

1. Marketplace with Highest Sales Numbers ($)

Sedo was not only unseated from the number one spot but was thoroughly beat out by not only one but two other marketplaces when it came to top-selling revenue numbers. This was definitely a surprise.

GoDaddy’s emergence as the top marketplace is less of a surprise. They showed strong growth over the past several years so if a marketplace was going to surpass Sedo, it was likely to be them.

NameJet also suddenly surging to the second-highest revenue numbers was a huge surprise after years in third or even further back.

DropCatch is right behind Sedo and then it’s a long drop-off to Flippa and Uniregistry bringing up the end.

highest sales marketplace 2021


  • GoDaddy might be emerging as the new preferred marketplace for brandable domain names
  • Investors need to keep an eye on Sedo to see if this loss of market share is a one-year anomaly or signs of a heavy shift in preferred marketplaces
  • Four marketplaces stick out from the rest as the best locations for selling the top brandable domains

2. Marketplace with Most Volume of Sales

The volume of sales shows GoDaddy as the new top marketplace of choice when it comes to selling top brandable domains. NameJet came in second, but although Sedo came in third in revenue they were fourth in volume of sales.

This shows the average sale on Sedo was larger than on DropCatch, but DropCatch successfully surged ahead when it came to the number of big sales. Does this indicate a one-year anomaly or is Sedo rapidly going the way of Uniregistry?

This will be a very important metric to keep track of in 2022 and beyond.

most volume sales marketplace 2021


  • GoDaddy is the clear leader when it comes to the number of top brandable domain names sold
  • Sedo has dropped way back in market share for selling in-demand domains and needs to be watched to see if it remains a viable high-end marketplace
  • Only six marketplaces dealt in a top domain name sale

3. Number of Words in Top Branded Domains

Two-word domains are once again the most popular option when it comes to top branded domains, accounting for 179 of all sales. One-word domains were right behind with 169 sales.

Three-word domain names came in a very distant third and there was exactly one four-word domain name and five-word domain to make the list.

Once again, short brandable domains are clearly the preference for VC-backed startups.

words in domain 2021


  • Two-word domains remain the most popular option
  • One-word domains are very sellable
  • Anything three words or more is still a longshot to make the top domain sales list

4. How Many Characters in Top Domains?

5-character domain names were the most popular in 2021. The sweet range was four to nine characters in length, with the normal drop-off once the names hit double-digit characters in length.

This continues to strongly reinforce the idea that shorter is better when it comes to brandable domain names.

characters in domain 2021


  • 5-character domains were the most popular option, followed by 7-character domain names
  • 4 to 9 characters was the sweet spot for 2021 domain names
  • The demand for domain names that are more than 10 characters drops sharply

Final Takeaways for Domain Investors

There were certainly some surprises with the 2021 numbers. Whether these are one-year anomalies or the beginnings of new trends will be important to watch to make sure we’re selling domains with the best chance of a big payday from the best marketplaces to find them.

  1. GoDaddy and NameJet both surged among preferred marketplaces while Sedo plummeted
  2. Two-word domains continue to be the most likely to be a top brandable domain with one-word domains right behind
  3. Sub-ten character domains have the best chances of being in very high demand

The marketplace shift was the largest piece of news from 2021. Watching to see how the popularity of each marketplace plays out will be important to get the most out of each domain name sale to up and coming startups.

mushfiq sarker

Analyzed by Mushfiq Sarker

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 218+ website flips with multiple 6-figure exits. He is the founder of The Website Flip. Check out all Mushfiq's articles, LinkedIn, or Twitter.

Sean Markey

Analyzed by Sean Markey

Sean Markey is an SEO expert who became interested in brandable domains, initially, by exploring how they could be used to help in the ranking of websites. Specializing in build-outs, he has flipped $1M+ dollars worth of websites since 2019. Read all of Sean's articles or follow on Twitter.

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