page title icon How to Spot PBN Backlinks When Buying A Site

The importance of backlinks is obvious. They communicate to the search engine that a site is important.

Significant money is spent trying to acquire a higher domain authority, which often is done through the use of Private Blog Network (PBN) backlinks.

PBNs back in the day (2015 or so) and even sporadically today are notorious for propping up the authority of a website until Google is able to catch on and penalize the network.

In this write-up, I cover the following:

  1. What are PBNs
  2. How do they work
  3. Google’s crackdown of PBN backlinks
  4. Common attributes to catch PBN links
  5. Step-by-step to catch PBN links using AHREFs
  6. Story of buying a site with 100+ PBNs and getting penalized
  7. Common questions

If you are buying a website, it’s in your best interest to understand what PBNS are and how to spot them.

Let’s get into it!


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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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