Best Website Brokers & Marketplaces to Find Dealflow

Since 2008, I’ve been using website brokers and marketplaces to buy all types of online businesses (e.g., content sites, SaaS, eCommerce, and Amazon).

However, they all have their own processes, requirements, asset value minimums, among a plethora of other factors. In this write-up, I provide a detailed run-down of my recommended places to find websites for sale, along with their pros and cons.

If you are looking for my most recommended broker for both sellers & buyers, check out Flippa below:

Best Website Brokers and Marketplaces: My Recommendations

Flippa: Largest Business Marketplace

The largest marketplace of online businesses available for sale is on Flippa. Deals can range from 4-figures all the way up to 8-figures. Sellers directly list their business for sale, and Flippa has M&A advisors who represent the best deals on the marketplace.

I’ve done 157 transactions on Flippa to date, and it has been the source of both my case study sites in the outdoor and dating niches. I’ve been transacting on Flippa since 2011 with 100% positive feedback. By far, Flippa has brought me my best acquisitions.

Check out my in-depth Flippa review.

3 Steps to Find Deals on Flippa

These are tips that have worked for me since 2010 on Flippa.

Pros:

• Access to significant deal flow
• Asset size can range from any size up to 8-figures
• Access to content, e-commerce, SaaS, domains, Amazon, YouTube channels, and mobile apps for sale
• Partnered with Escrow to facilitate a safe environment post-purchase to do the transfer
• Sellers are all verified via identity checks
• Websites for sale are verified to be in the ownership of the seller

Cons:

• An open marketplace means there can be lower-quality businesses for sale. You have to weed out the good from the bad. Here are some typical things to be aware of on Flippa.
• It’s on the buyer to vet if the data included on listings is correct. Flippa integrates with Stripe, Paypal, Shopify, etc to bring in data so that’s a plus point.
• Flippa auctions can get out of hand in terms of people bidding the price up above market valuations. Set a target and stay within that.

Make sure to also read my article on Empire Flippers vs Flippa, where I compare and contrast different categories (e.g., marketplace size, fees, vetting, and more).

Takeaway: Flippa is a great public website marketplace to find deal flow. They have the largest selection of deals.

Empire Flippers: Largest Vetted Broker

Empire Flippers is by far the largest vetted private marketplace. They do preliminary vetting of each deal to ensure the traffic, P&L, seller intent, among other things is correct. You still need to vet the deal to match your criteria.

Most of their deal flow is $100,000 plus nowadays and they list content sites, e-commerce, and SaaS business.

Empire Flippers sends out assets for sale every Monday morning at 10 AM USA Pacific Standard Time (PST). You must sign up on their website to receive access to these emails.

They also publish excellent quarterly reports summarizing their business and the industry overall. A must-read!

My Review

I was an early buyer on Empire Flipper’s platform when it first launched. During that time, they regularly sold sites for less than $50,000.

I’ve both purchased and sold websites via Empire Flippers. Their team is top-notch and understands what they are doing. If you buy a site, they will help migrate the site to your hosting so it’s hands-off for you.

Overall, a great experience.

Pros:

• Vetted deal flow
• Deals are not made public unless proof of funds is shown
• The buyer gets a due diligence period to verify assets

Cons:

• For buyers with large budgets. They do not have any lower-valued deal flow
• A ton of demand. Good sites sell immediately after going live
• High valuations typically above market averages
• 15% broker fees charged to the seller which can cause inflation of valuations to cover fees

Sites for Sale on Empire Flippers Marketplace

Here is a selection of the recent sites that are available for sale:

Takeaways: If you are looking for vetted dealflow above $100,000, Empire Flippers is recommended.

Investors Club: Membership-based Deals Marketplace

Note: Investors Club was sold by the original owners in 2022 to a private equity firm. They have not been able to keep the same quality or improve the marketplace much since the acquisition. While they are listing sites for sale, the volume has dropped.

This is a new marketplace that started up in 2020 with vetted deal flow. Their model is unique.

They charge the seller 5% broker fees (compared to Empire Flippers at 15%, and Flippa at less than 10%). They also charge the buyer a membership fee to have access to the dealflow and due diligence reports.

My Review

I’ve purchased two websites in 2020 from Investors Club priced at $22,000. I found the deal through their platform, communicated with the seller, and closed the deal via Escrow.com.

Investors Club provides access to quality deal flow. They also provide full website migration, and a no-fee Escrow service to manage funds during due diligence if that’s desired. Furthermore, their Deal Concierge services provide help with deal negotiation and also finding/sourcing private deals based on your investment criteria.

They are a pure marketplace to connect the buyer and seller directly.

As a seasoned investor, I appreciate that I can negotiate directly with the seller and handle things my way. For newcomers, using their in-house white-glove services will be a must.

Read my in-depth Investors Club review.

Pros:

• Dedicated marketplace for content websites
• Detailed due diligence reports provided for members
• Ability to negotiate with the seller
• Excellent dashboard with business metrics
• Fair market valuations

Cons:

• Buyers have to pay a hefty membership fee to get immediate access to deals

Sites for Sale on Investors Club Marketplace

Here is a selection of the recent sites that are available for sale:

Takeaways: As a buyer, their due diligence reports are helpful. The owners are website investors themselves so they deeply understand the needs of buyers and sellers. If you are looking for content sites that are fairly priced, Investors.club is recommended.

Motion Invest: Website Marketplace

If you are looking for quality content sites sub-$30,000, Motion Invest wins. Check out the more detailed write-up about Motion Invest along with an analysis of past deals that have sold.

They are structured as a dutch-auction marketplace. In their own words:

This listing is doing a Dutch auction which means, the price on the site is lowered $275 every 2 days, until it gets a bid or it hits the reserve price. The first bid made is the winning bid and will get the site.

Motion Invest

This is a unique model as it allows website listings to meet at the equilibrium price over time. One caveat with this is that some buyers may tend to “wait it out” to see if the price drops until they pull the trigger on buying the asset.

My Personal experience: I personally have vetted many of their websites for potential acquisitions, however, have not purchased any sites from them (nor listed any for sale). I know the owner, Spencer Haws, and I know he runs a tight ship.

Pros:

• Access to lower-priced content sites. Beginner-friendly asset prices to get started.
• Fair valuations based on the market
• Due-diligence reports from SEMRush, Google Analytics, earnings screenshots, and SiteBuddy.io reports if an Amazon monetized website

Cons:

• Website URLs are open to all members. May cause copycats for the new buyer of the site.
• Some large sites built on expired domains have experienced large traffic declines
• They sell many starter sites which have little or no earnings and traffic
• Some sites are built by non-native English speakers and the content is poorly written

Sites for Sale on Motion Invest Marketplace

Here is a selection of the recent sites that are available for sale:

Takeaways: If you are looking for websites for sale priced under $30,000, Motion Invest is your go-to.

WebsiteClosers: World’s Largest Tech & Internet Business Brokerage

Website Closers is a full-service M&A brokerage specializing in digital businesses. They are definitely one of the largest online brokerages out there right now.

The brokerage represents a wide range of digital business types, including eCommerce, Amazon, SaaS, Digital Marketing agencies, Websites, e-Learning, and Affiliate businesses. 

My Review 

They operate on a 100% success-based model; they don’t charge any fees until a deal actually closes. This aligns their interests directly with the seller’s, which is what you want to see with a brokerage.

I like that they offer full-service support throughout the entire process. This includes business valuations using their proprietary tools, preparation of marketing materials (teasers, pitch decks, executive summaries, offering memorandums), confidentiality management with NDAs, buyer qualification, deal negotiation, and transaction closing. For sellers who want a hands-off experience, this is a major plus.

One thing I noticed is that they launch 1-2 new businesses for sale every business day, which suggests a steady flow of deal activity. They also operate as a global franchise system, offering opportunities for business brokers who want to work under their brand. 

I personally have spoken to a few of their franchisees; they are all experts in their domain which is excellent.

Pros

• Handles transactions from $1M to $1B, capable of managing large, complex deals
• 100% success-based fees, no upfront costs; payment only when deal closes
• Claims close rate exceeding 90%
• Full-service brokerage handling valuations, marketing, negotiations, and closing
• Confidentiality protected through NDA requirements before sharing business details
• Wide variety of digital business types accepted (eCommerce, Amazon, SaaS, agencies, etc.)
• New listings launched 1-2 times per business day
• Dedicated deal intermediaries assigned to each client

Cons

• Focuses on larger deals ($1M+), may not be ideal for smaller transactions
• Commission structure not publicly disclosed on website
• Primarily focused on tech/digital businesses, may not suit traditional brick-and-mortar

Takeaways: Website Closers is best suited for sellers of mid-market to enterprise-level digital businesses (typically $1M+) who want a full-service brokerage experience with success-based fees.

Acquire.com: The Startup Acquisition Marketplace

Acquire.com (formerly MicroAcquire) is described on its official website as the world’s most founder-friendly startup acquisition marketplace. The platform connects buyers and sellers of startups and profitable digital businesses, including SaaS, eCommerce, agencies, content sites, newsletters, mobile apps, and crypto businesses.

My Review

I’ve been an early member on Acquire marketplace. It’s one of the better marketplaces out there to buy SaaS and agency businesses. 

What I find appealing about Acquire.com is that it operates as a marketplace rather than a traditional brokerage. This means sellers list their businesses and connect directly with buyers, giving you more control over negotiations rather than relying on a middleman.

I appreciate the tools they provide, valuation calculators, legal document builders for LOIs and APAs, automated NDAs, and integrated metrics that connect with Stripe and Google Analytics. The free escrow services through their Escrow.com partnership is also a nice touch that adds security without extra cost.

The company claims deals can close in as little as 30-90 days, which is faster than many alternatives. With 500,000+ registered buyers and transparent pricing clearly displayed on their website, I find Acquire.com to be a solid option, especially for SaaS founders looking to sell.

Pros

• 500,000+ registered buyers according to the official website
• 1,000s of vetted listings available
• Lower closing fees (6-8%) compared to traditional brokers
• Free escrow services through Escrow.com partnership
• Founder-friendly platform with direct seller-buyer communication
• Free tools: valuation calculator, legal templates (LOI/APA builder), NDA automation
• Integrated metrics support (Stripe, Google Analytics connections)
• Guided by Acquire program offers white-glove M&A advisory for qualifying startups ($100K+ TTM revenue)
• Deals can close in as little as 30-90 days
• Multiple business categories: SaaS, eCommerce, agencies, content, newsletters, mobile apps

Cons

• Monthly listing fees required for sellers ($25-$100/month based on asking price)
• Buyers must pay for Premium ($390/year) or Platinum membership to contact sellers
• Free buyer accounts have limited functionality (browsing only, cannot contact sellers)
• Premium membership limited to startups up to $250K TTM revenue
• Platinum membership ($780/year) required for full access to all listings

Takeaways: Acquire.com is a strong marketplace for founders looking to sell startups, particularly SaaS businesses. With transparent pricing, a large buyer network, and founder-friendly tools like free escrow and legal document builders, it’s designed to streamline the acquisition process. The tiered pricing model allows sellers to choose their level of support and fees based on deal size.

The Website Flip Brokerage: Highly-Vetted Deals

The Website Flip runs a boutique content-site brokerage. The brokerage sells sites primarily via their newsletter to subscribers. You must be an email subscriber to get access to deal flow. This allows the site to remain relatively private (thus fewer copycats) and allows for a quicker close with serious buyers.

Pros:

• Primarily sells sites less than $50,000
• Deals are vetted by reviewing earnings, traffic, SEO, and more
• Each deal has highlights, setbacks, and easy wins listed out
• Fair website valuations around 32-38x monthly multiple

Cons:

• Minimal deal flow as they are growing
• Deals shared only through the newsletter

Subscribe to get access to sites for sale:

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Other Brokers for Mid-Market Assets

The above brokers and marketplaces have more or less beginner-friendly asset values (i.e., sub $100,000). If you are looking for high-revenue businesses, then the following brokers will be your best bet.

Disclaimer: I personally have no experience buying assets from the following brokers. However, with over 12-years of personal experience in the industry, I know business partners, colleagues, and acquaintances who’ve dealt with these brokers. They are trusted and stand by their quality of service.

FE International

FE International is also a well-known and respected broker in the online business space since 2010. They provide mid-market businesses for sale (think $1M plus at the very least).

The FE International team has a combined experience of 50+ years in the industry. They have offices in the US (NY, SF, Miami) and Europe (London). Throughout the years, they’ve won several awards. For example in 2015-2016, they were awarded the Deal Maker of The Year from International Business Brokers Association (IBBA). They are also a two-time Inc. 5000 company, an excellent feat in and of itself.

FE International specializes in brokering e-commerce, content, and SaaS businesses. They have a success rate of 94.1% of selling your business, according to their website.

Sites for Sale on FE International

Here is a selection of the recent sites that are available for sale:

Takeaways: If you are looking for mid-market deals, check out FE International.

Latona’s – Boutique M&A Brokerage

Latona’s is a boutique mergers and acquisitions broker helping people buy and sell cash flow positive internet businesses and digital assets for a healthy multiple. This includes content websites, eCommerce stores, SaaS apps & Amazon FBAs.

Latona’s brokerage was founded in 2008 with offices located in Peurto Rico. They close deals in the 5 to 8 figures regularly through their platform. Latona’s also has a founder-first mentality; each broker has had experience running their own businesses at some point. They understand founders.

Latona’s focuses on brokering content, e-commerce, lead generation, Amazon FBA, and SaaS businesses. Interestingly, they also help sell domain portfolios, which is unique to this business brokerage.

Takeaways: If you are looking for a broker to help guide you in the process, and also understand what you are going through, talk to Latona’s.

Quiet Light Brokerage

Quiet Light was founded in 2006. Since then they’ve transacted on over 600 transactions valued at $300,00,000.

Their assets are valued at above 7 figures ($1M or more). If you are an active buyer on their platform, you get access to a dedicated broker manager that will help you through the process of finding a business that fits your criteria.

Side note: Their podcast on online businesses is a must listen. Check it out here.

Sites for Sale on Quiet Light

Here is a selection of the recent sites that are available for sale:

Takeaways: If you are looking for a day-job replacement business, or run an investment fund, Quiet Light will be your go-to.

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Facebook Groups to Find Websites for Sale

The best deals are to be had via private transactions one-to-one with the original owner; no broker involved. This gives you the best leverage plus the seller does not pay broker fees so they are willing to cut you a better deal.

There are a few prominent Facebook groups with deals being posted for sale on a daily basis. However, before sharing those, there are some pros and cons that need to be stated.

Cons

• There is no one to look out for you. It’s the wild west. You will negotiate with the seller directly. If you come to an agreement, make sure to use a Escrow service. I recommend Escrow.com
• Sellers may ask for proof of funds. Take a screenshot of your funds (redact your personal information) and share
• Deals vary in quality from starter sites with no traffic to sites valued over $100,000
• No feedback system (which Flippa has). You do not know if who you are dealing with is legit. Buyer beware.
• All due diligence is on the buyer; no reports provided

Pros

• No broker fees may result in a better deal for the buyer
• Direct relationships with creators of websites leading to future deals

Interesting tidbit: Direct relationship building is valuable via Facebook groups. A creator of a website asset I purchased from within groups has now become my day-to-day operations manager for my outdoor case study site. Perfect scenario!

Recommend groups

1. Niche Website Flippers: A group with over 11,000 members. This is a dedicated group to post your websites for sale. This is powered by The Website Flip team.
2. Flipping Websites: With over 21,500 members and managed by Investors Club, this is the biggest private group for selling online businesses. All listed businesses earn less than $500/mo over the last 6-months. Anything above that threshold must be listed on Investors.club. This is the rule enforced by the admins.

You will find a handful of other groups on Facebook, however, they are mostly ridden with spam posts. The above two are highly recommended as I use them on a daily basis.

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Other Non-Traditional Methods

There are other out-of-the-box approaches to finding deals for sale.

Newsletters

Here are my favorite newsletters that send out dealflow:

1. Joe Burril: One of the most successful website brokers on Flippa, Joe has a mailing list where he sends out deals.

Manual Outreach

If you know which niche you are interested in, search for specific keywords in Google, and outreach to websites on pages 2-4 of Google.

Many times these are neglected sites that get traffic but just have not been optimized to reach page 1. You can pick up these sites for a relatively good offer if the owner is willing to sell.

Honorable Mentions

Here are a few other marketplaces. They either are up and coming or do not have enough deal flow but are still worthy of mention.

1. DotMarket: a marketplace for websites in French
2. Website Closers: 20+ years in the business brokering deals in the range of $50,000 and above
3. MicroAcquire: excellent marketplace with mostly SaaS businesses for sale

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Common Questions about Website Brokers

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📊 DealFeed.io – Live Analysis of Content Sites For Sale

From this article, you can tell there are a large number of brokers for content websites. With that, at any given time, there are 100+ deals for sale on the public markets.

Below is live data as of today, May 11, 2026 for content sites for sale right now at each major website brokerage. The data is obtained via DealFeed.io, a discovery tool to find content sites for sale.

The tool pulls in all the relevant data for each business for sale, such as description, title, revenue, profit, multiple, niche, and more. This saves you time comparing and contrasting deals across the board to find your next acquisition.

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Wrap Up

Buying a content website from a broker, marketplace, group, newsletter, or direct can be a good experience if you are working with the best. I listed out my recommendations based on my personal experiences with the team and/or directly being involved in deals.

Here’s a website broker comparison table for the TL;DR crowd:

If you are buying an asset, make sure to do your research and that you understand the associated risks.