page title icon Micro Merger Strategy For Niche Sites: Why I Buy Up Niche Competitors

In the real world, mergers and acquisitions (M&A) are common forms of growth. Large businesses buy up smaller competitors to increase market share. The same principles can be applied to niche content sites, via micro-mergers.

A micro-merger is the concept of buying smaller neglected websites and merging via 301 redirects into your authority site.

I’ve used this strategy to grow The Website Flip to an AHREFs DR of 41 (as of September 2021), while reducing competition for myself. Here’s a snapshot of AHREFs:

In this write-up, I discuss:

  1. Micro mergers vs aged domain redirects
  2. Benefits and risks with micro-merging sites
  3. Case Study of buying and
  4. How to use this strategy

Let’s get into it!

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.

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