In the real world, mergers and acquisitions (M&A) are common forms of growth. Large businesses buy up smaller competitors to increase market share. The same principles can be applied to niche content sites, via micro-mergers.
A micro-merger is the concept of buying smaller neglected websites and merging via 301 redirects into your authority site.
I’ve used this strategy to grow The Website Flip to an AHREFs DR of 41 (as of September 2021), while reducing competition for myself. Here’s a snapshot of AHREFs:
In this write-up, I discuss:
- Micro mergers vs aged domain redirects
- Benefits and risks with micro-merging sites
- Case Study of buying FlipFilter.com and FlipWebsites.com
- How to use this strategy
Let’s get into it!