Content Pruning Strategy
Cut through the clutter and let your best content shine
Tap into 15 years of experience building SEO strategies
Save time working with our world-class team
Typical turnaround time of 14 days or less
Get a rigorous spreadsheet and PDF report outlining the strategy.
Why prune content?
Most websites have “content debt.” They spend years publishing content in hopes it ranks. Over time, content becomes outdated, irrelevant, and not well-taken care of, which may lead to a Google algorithmic penalty. Strategically pruning the content can breathe new life into the website.
Customized Strategy
We analyze existing content, backlinks, algorithmic penalties, and more to fine-tune a content-pruning strategy.
Manual Process
This is a manual process. We meticulously review each article to understand its purpose for your website and make suggestions.
Spreadsheet + PDF report
You will receive a data-driven spreadsheet with our suggestions for each URL. We also provide a PDF report to summarize the findings.
Pricing
The Audit – $990+
Ideal for: Businesses who want to DIY their content pruning but need a data-driven roadmap and expert insights
Includes:
- Website crawl and indexing analysis
- Traffic and engagement analysis (Google Analytics, Search Console)
- Identification of outdated content, thin content, and potential duplicates
- Prioritization recommendations for pruning, updates, and consolidation
Audit + Implementation – $1,990+
Ideal for: Businesses who want a hands-off solution and value expert handling of the entire pruning process.
Includes:
- Everything in the ‘The Audit’ package, plus:
- Content removal, updates, and consolidation
- Redirect implementation
- Technical SEO adjustments
- Collaboration and ongoing consultation during the process
Fill out the form below for a quote. Pricing is dependent on number of pages and complexity.
If you have any questions, please fill out the form below to leave us a message. We will respond in less than 24 hours.
Common Questions
How can I benefit from content pruning?
Most websites have “content debt.” They spend years publishing content in hopes it ranks. Over time, content becomes outdated, irrelevant, and not well-taken care of, which may lead to a Google algorithmic penalty. Strategically pruning the content can breathe new life into the website.
Removing low-quality pages can allow your higher-quality articles to receive more link authority and be more accessible to search engines (and, ultimately, people visiting the site).
Content pruning also decreases SEO cannibalization, which is the idea of two or more articles competing with each other for the same keyword.
If I delete content, won’t that decrease traffic or hurt my SEO?
No, if done strategically, you can actually benefit. Low-quality content dilutes your site’s authority, so by removing it, you are improving authority.
Updating, removing, or merging content ensures search engines focus on the BEST content on your site.
How do you identify which content needs pruning?
We use many tools, such as Google Analytics, Google Search Console, Ahrefs, and crawling tools like Screaming Frog, to pull in data. Then, we use our 15+ years of industry insights to make suggestions for each article.
There is a component of “science” and partly “art” in understanding proper SEO structure.
Will I lose traffic?
We carefully consider the traffic impact on your site. For cases where outdated content still attracts visitors, we may recommend updating the content or merging it with another article and performing a 301 redirect.
If we delete articles, we perform 301 redirects to other articles on your site. The goal is to preserve as much traffic as possible while simultaneously improving the SEO foundation for future growth.
Can I get a refund?
Sorry, no. Once we begin, we spend significant effort on your project. There are no refunds.
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