page title icon Authority Business Blueprints – August 11th

Today’s Authority Business Blueprints features two sites from Flippa (home improvement niches), and one domain from ODYS (knife niche).

Let’s get into the growth blueprints!

Blueprint #1: IKTHOF.com

Domain Summary

Type: Aged Domain

Niche: Knife

Source: ODYS.Global (see listing here)

Age: 2005 (16 years old)

Listed Price: $4,240

AHREFS

Screen Shot 2021 08 09 at 11.40.59 AM

Backlinks: This site has notable backlinks from The New York Times, The Guardian, Blog To, KnifeThrowing, Star Tribune, The Star, and more.

Site History

This site used to be home to the International Knife Throwers Hall of Fame. It was a site that held information ranging from memberships in knife throwing, pictures and videos of individuals within the hall of fame, the different knife throwing tournaments, and the rules within them plus more.

Here is a snapshot of the past site:

Screen Shot 2021 08 09 at 11.50.39 AM

Growth Blueprint

This sub-niche within the greater outdoor vertical is lucrative. Some competitors in this niche that are doing very well include: KnifeInformer.com, BladeReviews.com.

This is what I would do:

  1. Write informative articles about knife history, collecting, types of knives, etc.
  2. Write buying guides focused on choosing the best knife (see KnifeInformer.com on how to do this the right way
  3. Write individial reviews for knives

There is a significant amount of low competition keywords in this niche. Specifically, each knife from the big brands (Gerber, Spyderco, CRKT, Benchmade) has high search volume as well thus lending itself to individual product reviews.

To monetize, Amazon and display ads will be prominent. In addition, BladeHQ is a large e-commerce brand in this space and has an affiliate program. They are picky so make sure to not apply immediately and obtain some authority first.


Blueprint #2: Fix-My-Compressor.com

Website Summary

Type: Existing Content Site

Niche: Home Improvement (air compressor)

Source: Flippa (see listing here)

Revenue: $688/mo via Ezoic

AHREFS

Screen Shot 2021 08 06 at 4.43.58 PM

Due Diligence Dashboard

CleanShot 2021 08 10 at

Growth Blueprint

Highlights

  • 8-year old aged site from original owner
  • Expertly written content
  • Highly-diversified traffic to top pages (highest is 6.6%)
  • High time on page of 3.5 minutes

Setbacks

  • Declining traffic since late 2019
  • Seller has 2-3 sites in same niche (see Flippa comments)
  • Minimal high-quality backlinks (even with age)
  • Non-branded domain with hyphens

Easy Wins

  • Redesign: implement a new theme with better design, navigation, etc.
  • Add affiliate links: Integrate affiliate links to Amazon, Home Depot, etc.
  • Add internal links between content

Takeaway

Discovering truly aged sites (not aged domains rebuilt) is difficult. This is an 8-year old aged site owned by the same person who wrote the content. This is a real asset that is worth acquiring and continuing to build out.

To grow the site, I would do the following:

  • Full redesign using GeneratePress
  • Improve the categories, navigation, and user experience
  • Create silos for content within the niche
  • Add affiliate links
  • Add individial reviews and buying guides related to compressors

The site earns approximately $600/mo from Ezoic. The seller states he has costs but I was unsure what they are from his listing. Due to age, this site deserves a 40X multiple thus valuing the site at $24,000 at current earnings.

The easy wins are not immediate and thus I will refrain from providing a potential valuation with easy wins factored in.


Blueprint #3: Pressurist.com

Website Summary

Type: Existing Content Site

Niche: Pressure Washing

Source: Flippa (see listing here)

Revenue: $164/mo via Amazon Associates

AHREFS

Screen Shot 2021 08 09 at 11.26.50 AM

Due Diligence Dashboard

pressurizeBP

Growth Blueprint

Highlights

  • Quality backlinks from niche relevant domains
  • Well-designed site
  • Multiple affiliate progams (Amazon, Home Depot)

Setbacks

  • Impacted by July Google algorthmic update
  • Not much content (22 articles total)
  • Largest page gets 34% of traffic; usually 15% or less is safer
  • Google EAT needs improvement (low quality about page, no bio)
  • Non-branded domain; no room for shoulder niches
  • Seasonal niche

Easy Wins

  • Add Ezoic display advertisements
  • Images are not linked to affiliate programs; doing so will increase conversions
  • “Read More” button goes to manufacture site without affiliate links; losing out on affiliate earnings
  • Many low competition keywords available in this niche

Takeaway

If you are looking for a smaller niche site, this one could be a good acquisition. It’s well-designed, loads fast, has good content, and generates revenue from multiple affiliate programs.

The easy wins include adding display advertisements for an additional $25-$35/month on average. Improving the CRO on the page (linking images, restructuring) will increase revenues as well.

As it stands with current earnings across a 12-month period of $134/mo and a 35X multiple, the site is valued at $4,690. I would not pay any more than that for this site.


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Wrap Up

These blueprints lay out the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice.

For more resources, make sure to read the following guides:

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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