page title icon Off-Market Site For Sale and Authority Business Blueprints – August 4th

Today’s Authority Business Blueprints features two sites from The Website Flip (one off-market aged site in hosting niche, another is a Flippa auction), and one domain from ODYS.global.

Let’s get into the growth blueprints!

Site for Sale #1: WinchMania.com

We covered this site in a past blueprint. The site is now listed on Flippa as an auction that The Website Flip is brokering.

Website Summary

Type: Existing Content site

Niche: Car

Profit: $2,152/mo over last 6-months

The site earns revenue via Amazon Associates and Ezoic display ads.

List Price: Flippa Auction (highest bidder wins)

AHREFS

Screen Shot 2021 06 29 at 1.00.31 PM

Due Diligence Dashboard

The site was run through The Website Flip’s Due Diligence dashboard.

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Growth Blueprint

Highlights:

  • Highly diversified traffic to top pages; largest page with 7%
  • Backlink profile is clean, no toxic links
  • Average products cost is $300 to $1,000 thus high commissions
  • 186 articles published

Setbacks:

  • Revenues have declined due to out of stock products, and change in Amazon ASINs.
  • Needs more diversification to informational content

Easy wins:

  • Add comparison tables to buying guides (highest traffic page does not have a comparison table)
  • Link images in each product review to Amazon
  • Add contextual affiliate links within buying guides
  • Add other affiliate programs side-by-side with Amazon, specifically Harbor Freight
  • Improve the design of the site

Takeaway

This site is in a sub-niche of cars that has low competition. The current seller has done well to target low-competition keywords and the site has grown month-over-month over the last 12-months.

The site was run through AMZ Watcher. There are 264 out of 1160 broken links to Amazon, and 98 out of 425 broken products. Fixing these would increase revenues quickly.

As-is, the site has good easy-win opportunities. First of which is to add comparison tables to missing pages, link images to Amazon, and add contextual affiliate links.

Also, due to being a niche car product, promoting other affiliate programs will be more lucrative. One of which the seller pointed out was Harbor Freight, based in the U.S.

Ezoic was added in February 2021 and brings in approximately $450/mo on average. The site is on Ezoic Premium subscription which is $29.99/mo and is included in the P&L of the site.


Blueprint #2: DempseyFit.com

Domain Summary

Type: Aged Domain

Niche: Fitness

Source: ODYS.Global

Age: 2014 (7 years old)

Listing Price: $1,300

AHREFS

Screen Shot 2021 07 23 at 2.14.52 PM

Backlinks: This domain has notable backlinks from Insider, NBC News, Yahoo!, The Active Times, Bustle, People, Women’s Health Mag, and more.

Site History

This site was run by a fitness blogger named Dempsey, who was a strong advocate for healthy living, yoga, and outdoor activities. She routinely blogged about different types of workouts, types of foods she would eat, and her overall fitness lifestyle.

Here is a snapshot of the past site:

Screen Shot 2021 07 23 at 2.25.22 PM

Growth Blueprint

The fitness niche has immense opportunities. This domain used to be a blog that covered a variety of fitness topics. The domain would be great to build out a niche fitness site.

Here is what I would do:

  1. Previous owner was a fitness trainer and yoga instructure. Many backlinks are related to yoga. Thus, I would add content related to yoga first as one cluster on the site
  2. Next, I would venture into weight lifting as another cluster

Monetizing Yoga articles can easily be done with display advertisements. For weight lifting, there are lucrative e-commerce brands like Titan Fitness and Rogue Fitness that pay good commissions and convert well.


Site for Sale #3: Hostinspection.com

We are not brokering this site. If interested in buying, we will connect you directly with the buyer to perform the transaction.

Website Summary

Type: Existing Content Site

Niche: Hosting

Source: The Website Flip

Listing Price: $1,500

AHREFS

Screen Shot 2021 07 31 at 9.40.45 AM

Traffic Metrics

Growth Blueprint

Highlights

  • DR23 aged domain since January 2019
  • Quality links from PC Tech Mag, EU Business, among others
  • 79,000 words. 49 articles, average word count 1400
  • Lucrative hosting niche with average $50-$100 per sale

Setbacks

  • Starter site; will take more content, SEO, and time to rank

Takeaway

Since this is a pre-revenue site, we can utilize the calculator here to understand its value. Here are the inputs:

  • Domain age: ~3 years
  • How many articles: 49
  • Total word count: 79,000 words
  • Backlinks (DR50+): 3
  • Site build-out costs: Yes

The value based on the calculator is $2,907. This is essentially the wholesale cost to re-create this same site from scratc if you were to do it without taking into consideration the existing traffic value.

The seller is looking for $1,500 for a quick sale.


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Wrap Up

These blueprints lay out the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice.

For more resources, make sure to read the following guides:

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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