page title icon 2 Off-Market Sites For Sale And Authority Business Blueprints – July 28th

Today’s Authority Business Blueprints features sites will feature two sites from The Website Flip, and one domain from ODYS.global. Also, make sure to check out the updates we are making with DealFeed below.

With the launch of DealFeed.io, The Website Flip, and my portfolio of high-revenue sites, I am selling off two of my smaller growing websites. I no longer have time to focus on these. They are quality starter sites with a ton of content and growing month-over-month.

Site for Sale #1: RabbitHeaven.com

Website Summary

Type: Existing Content Site

Niche: Pet (Rabbits)

Source: The Website Flip

Listing Price: $3,500

AHREFS

Screen Shot 2021 07 23 at 2.11.17 PM

Traffic Metrics

Screen Shot 2021 07 26 at 2.14.34 PM

Growth Blueprint

Highlights

  • Low-competition niche compared to other pet subniches (e.g., dogs, cats)
  • 154,980 words, 111 total articles published
  • 6 articles (14,470 words) pending in WordPress to be published
  • Writer details included
  • 3 high-quality backlinks added recently
  • New website design launched using GeneratePress

Setbacks

  • Starter site; no revenue yet

Takeaway

I bought this site from a Facebook group a few months ago, adding about 30,000 words of content, about 3 quality backlinks, and the idea was to let it sit and grow. The site has been growing nicely month over month. However, I personally know I won’t be able to really put the focus this site deserves long-term.

The niche really interested me. Unlike dogs and cat sub-niches that are extremely saturated, the rabbit niche has a TON of low competition keywords with low DR competitors. A good site for someone to continue to grow.

Since this is a pre-revenue site, we can utilize the calculator here to understand its value. Here are the inputs:

  • Domain age: 1 years
  • How many articles: 111
  • Total word count: 154,980 words
  • Backlinks (DR50+): 1
  • Backlinks (DR20-DR30): 2
  • Site build-out costs: Yes

The value based on the calculator is $4,042. This is essentially the wholesale cost to re-create this same site from scratch at wh if you were to do it without taking into consideration the existing traffic value.

I am looking to sell the site at $3,500 to recoup some of my costs; I put in much more than that. If you are interested in learning more, please fill out the form below to express interest:


Site for Sale #2: Earthineer.com

Website Summary

Type: Existing Content Site

Niche: Homestead

Source: The Website Flip

Listing Price: $4,500

AHREFS

Screen Shot 2021 07 26 at 11.57.30 AM

Traffic Metrics

Screen Shot 2021 07 26 at 2.21.40 PM
Screen Shot 2021 07 26 at 2.21.58 PM

Growth Blueprint

Highlights

  • Originally built on NewAgeHomestead.com (fresh domain), and then later moved to Earthineer.com (aged domain)
  • 14-year old aged domain
  • 116,670 words published; 68 articles
  • Quality backlinks from Wikipedia, The Kitchn, Mother Earth News, and more
  • Multiple silos created (Gardening, Animals, Skills, Tools) and all related to homesteading
  • 30+ titles available to be written
  • Writer is a homesteading expert; included with sale

Setbacks

  • Starter site; no revenue

Takeaways

This site was part of my aged domain case study here. I initially built the site on a fresh domain since I saw an opportunity with the keyword research I did. However, later I found an aged domain that was a perfect fit on ODYS.Global. The aged domain was purchased for $1,400. The site was then migrated over from the new to the aged domain.

Since this is a pre-revenue site, we can utilize the calculator here to understand its value. Here are the inputs:

  • Domain age: 14 years
  • How many articles: 69
  • Total word count: 116,670 words
  • Backlinks (DR50+): 10
  • Site build-out costs: Yes

The value based on the calculator is $5,227. This is essentially the wholesale cost to re-create this same site from scratch at wh if you were to do it without taking into consideration the existing traffic value.

I am looking to sell the site at $4,500 to recoup some of my costs; I put in much more than that. If you are interested in learning more, please fill out the form below to express interest:


Blueprint #3: EcoFirmaFarms.com

Domain Summary

Type: Aged Domain

Niche: Cannabis

Source: ODYS.Global

Age: 2013 (8 years old)

Listing Price: $4,120

AHREFS

Screen Shot 2021 07 20 at 9.59.39 AM

Backlinks: This domain has notable backlinks from Cannabis Business Times, Cannabis Tech, Forbes, High Times, Green Entrepreneur, Ganjapreneur, and more.

Site History

This site used to be run by a Cannabis company that grew its own Cannabis and sold it to different dispensaries in the Oregon area.

Here is a snapshot of the past site:

Screen Shot 2021 07 20 at 10.22.43 AM

Growth Blueprint

Needless to say, the cannabis niche is lucrative and this was one of the first domains (that I’ve seen) in this niche available on the ODYS marketplace.

This is what I would do:

  • Add informational content on legalities of cannabis in each city/state/country
  • Add informational content related to CBD
  • Add reviews of various CBD products

This niche lends itself well to affiliate marketing. There are not many display ad providers in the cannabis space. With that, your revenues from affiliate marketing will outweigh any display ads. In this niche, CBD brands pay a “cost-per-action”, essentially meaning you get paid to drive a sale and it can be upwards of $50-$150. Email marketing will also work well in this niche.

Recently, a few sites in this niche have sold on Flippa that I’ve covered. In week 23, a CBD site sold for $10,600. In week 10, a grow light site sold for $5,000. At the same time, quality aged domains in this niche sell for high 5-6 figures.

Be aware that this is a VERY competitive niche so make sure you do your research.


🆕 DealFeed.io Features Update

We are adding a bunch of new features to DealFeed. One that is launching soon is:

  1. Select multiple options for Monetizations, Niches, Brokers: you can put together your ideal criteria with this feature. For example, discover affiliate marketing sites in the home, business, and kitchen niches sold by Empire Flippers and Investors.club listed under a 40X multiple. This type of detailed criteria will soon be possible!

We are diligently working on the following value-add features:

  1. DealFeed Signals 🚀: our proprietary algorithms that will flag any sites for sale that are brand new, aged (over 3+ months), price increase/decrease, multiple increase/decrease. These Signals will enable you to get a heads up on quick changes, e.g., a listing may have a price drop making it a good deal.
  2. Flippa Integration 👨‍💻: We have a “proprietary” filtering process on Flippa that brings in the best of the best listings. We ran the results today and approximately 60 or so content sites out of 10,000 passed the filtering. Of course, there will still be a few duds. This will be integrated soon.
  3. DealFeed Market Update 📡: on the main page, we will showcase high-level metrics such as how many total deals, total deals with Signals, average multiples, total sales price. Think of this as a market update
  4. New Brokers 🆕: we are getting new brokers onboarded like DotMarket for French content sites, newsletters, and a few others.

Exciting times with DealFeed. Stay tuned!


BATTLE-TESTED RECOMMENDATIONS

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Website Flipping Consulting Services

Are you looking to buy a website and need a due diligence review from an expert? Do you have a site that has traffic but you’re unsure what the easy wins are? Tap into my expertise across 175 website flips to date. I offer 3 consulting services: website due diligence, website teardowns, and strategy calls. Check out the options here!


Wrap Up

That’s it for this week. If you are interested in acquiring any sites we are brokering, please fill out the form here.

These blueprints lay out the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice.

For more resources, make sure to read the following guides:

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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