page title icon Authority Business Blueprints (Oct 13): Investors Club, Flippa, Aged Domain

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Today’s Authority Business Blueprints features one auction site from Flippa (sleep niche), a site from Investors Club (sports niche), and a domain from ODYS Global (fitness niche).

Let’s get into the growth blueprints!

Blueprint #1:  TBAGym.com

Domain Summary

Type: Aged Domain

Niche: Rock Climbing

Source: ODYS.Global (see listing here)

Age: 2000 (21 years old)

Listed Price: $4,400

AHREFS

Screen Shot 2021 10 09 at 2.41.29 PM

Backlinks: This domain has notable backlinks from Climbing.com, Living Social, Roots Rated, RockClimbing.com, Five Stars, and more.

Site History

This site used to be owned by the Tennessee Bouldering Authority which housed Chattanooga’s first indoor bouldering facility. The facility worked with and taught adults and children of all ages while hosting group events, parties, and tournaments.

Here is a snapshot of the past site:

Screen Shot 2021 10 09 at 2.47.14 PM

Growth Blueprint

Building out a fitness site can be lucrative if targetting keywords related to weight lifting equipment, and/or supplements. This domain is interesting because it has several “profiles” on sites like BBB, Facebook, Twitter, Yelp, and Instagram that are still alive. While you cannot take over these accounts, they still provide authority signals to the new site you will build on the domain.

The plan with this one is straightforward: write info and commercial content; try to publish 70-80% informational content and the remaining can be commercial content. This will give the right diversification.

Monetization can be done easily in this niche via weight lifting equipment e-commerce brands like Rogue and Titan Fitness, and display ad providers like Ezoic, or Mediavine, once the traffic session requirements are met.


Blueprint #2: VolleyballAdvice.com

Website Summary

Type: Existing Content Site

Niche: Volleyball

Source: Investors Club (see listing here)

Age: 2016 (5 years old)

Revenue: $1,063/mo via Amazon Associates

AHREFS

Screen Shot 2021 10 09 at 2.58.09 PM

Due Diligence Dashboard

CleanShot 2021 10 11 at

Growth Blueprint

Highlights

  • High-quality content written by owner who is a volleyball player
  • Current articles getting traffic are not monetized; huge upside here
  • Good mix of informational and commercial content

Setbacks

  • Double Google Analytics tracking tags installed resulting in low bounce rate and double pageviews
  • Top traffic page gets around 18% of traffic (ideally less than 15% but this is OK being borderline)
  • Ranking on low-competition content alone; no backlinks worth mentioning

Easy Wins

  • Add display ads using Ezoic (can try Mediavine if they accept it)
  • Add comparison tables (with product images) into buying guides
  • Add author bio, author meta tags, etc to articles for Google EAT
  • Build a few backlinks to inner pages and perform HARO for homepage

Takeaway

This is a site that I see as having potential. The site was developed by someone who plays the sport so each article is well-written. Many of the pages are not well-optimized for earnings. There is also an abundance of other keywords to target.

One major issue is the recent uptrend in traffic is not because the site received a boost, it’s because there are two Google Analytics tracking tags on the site. This causes the pageviews to be shown as double and the bounce rate to be close to 0%. The Due Diligence dashboard flagged these issues.

Investors Club has listed this site at a 34X multiple using the last 7-month average revenues ($1,063/mo) thus valuating at $36,210.

Due to the uptrend in revenues, a longer time period to calculate the revenue average benefits you as the buyer. Even though I recommend a last 6-month average in my valuation framework, that would actually increase the average higher than what Investors Club has it listed for.

My valuation: The price point of $36,210 is very fair for this site.


Blueprint #3: TheSleepSavvy.com

Website Summary

Type: Existing Content Site

Niche: Sleep Health

Source: Flippa (see listing here)

Revenue: $146/mo via Ezoic & Amazon Affiliates (last 6-months)

AHREFS

Screen Shot 2021 10 09 at 3.06.13 PM

Due Diligence Dashboard

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Growth Blueprint

Highlights

  • Lucrative niche with many large players doing $1M+ revenues annually
  • Includes 25 articles (50K words) unpublished
  • Good mix of informational and commercial content
  • Site was hit in the December 2020 update but then recovered in the April 2021 update
  • Buying guides have well-designed comparison tables in place

Setbacks

  • To traffic page gets ~18% of traffic (preferred less than 15% but it’s borderline)

Takeaway

I left out the “Easy Wins” section in this article. There are not that many wins with this one. It’s well-optimized for its current traffic level. Ezoic is being used on all pages. Buying guides, which do not get much traffic, are still all fairly optimized for easy wins.

This would be a purchase for someone that wants to grow the site over time. No immediate ROI is available.

My Valuation: I would value this site at 35X of the last-6-months revenues equating to $5,110. The current auction price on Flippa is creeping up to this number so it will surpass my valuation most likely. If you see value on the site, you can overbid. Most quality sites on Flippa go above typical valuations.


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Wrap Up

These blueprints layout the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice.

For more resources, make sure to read the following guides:

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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