page title icon Business Blueprints (Oct 20): 2 Flippa Sites, Aged and Brandable Domains

Announcement: Over the last week, I acquired DNGeek.com, a blog and email list for domain investors. I covered the acquisition strategy on Twitter here. Welcome to the 900+ domainers from DNGeek!

This weekly email will feature a section on “Brandable Domains at Auction”, where I cover live domain auctions.

For website investors, use the domain data to understand valuations and acquire branded domains. For domain investors, these weekly emails showcase how website investors use domains to build assets that can be sold for 35-50X monthly revenues.

My goal is to bridge the gap between domain and website investors.

Today’s Authority Business Blueprints features a site from Flippa in the health/supplement niche, and an aged domain from ODYS global in the farming niche. Overall, the inventory of quality sites was low this week.

For branded domains, we share data on 13 domains live at auction. I also share the AHREFs metrics for each domain.

Let’s get into the growth blueprints!

Blueprint #1: ArtisanFarmers.org

Domain Summary

Type: Aged Domain

Niche: Farming

Source: ODYS.Global (see listing here)

Age: 2006 (15 years old)

Listed Price: $1,980

AHREFS

Screen Shot 2021 10 17 at 11.09.32 AM

Backlinks: This domain has notable backlinks from The Huffington Post, IB Times, Washingtonian, How Stuff Works, LA Weekly, Shmoop, and more.

Site History

This site was owned by a group of Farmers called the Artisan Farmers Alliance. They represented all of America’s farmers and others responsible for bringing artisanal agricultural products to consumers. The group worked both to educate the public about farming practices going back over 200 years and to defend the rights of consumers to make their own decisions about food.

Here is a snapshot of the past site:

image 3

Growth Blueprint

The gardening niche has a combination of hobby-based individuals willing to spend money, and a significant amount of keywords and topics to target. This aged SEO domain is perfect to start such a niche site.

This is what I would do:

  • The previous site was about farming practices. Initially, I would add content related to such practices. Approximately 20-30 articles. This will ensure topical relevancy.
  • Then branch out into farming and food focused towards consumers (e.g., what is organic food)
  • Then, you can start focusing on gardening-related topics as well

Monetization in this niche can be done with display ads, to begin with (e.g., Ezoic), and affiliate products via Amazon Associates and through networks like ShareASale. However, the best way to monetize this audience is through digital products (e.g., e-books) related to gardening practices, tips, and tricks.

In short, it’s a great niche to enter.


Blueprint #2: BigBlueTest.org

Website Summary

Type: Existing Content Site

Niche: Health & Fitness

Source: Flippa (see listing here)

Revenue: $656/month via Clickbank, Amazon Associates, Fanfuel, MoreNiche, and Ultimate Brands over the last-6-months

AHREFS

Screen Shot 2021 10 17 at 11.21.27 AM

Due Diligence Dashboard

This site has several setbacks as highlighted in red from the due diligence dashboard. See below for explanations.

CleanShot 2021 10 18 at 11.39.43

Growth Blueprint

Highlights

  • Prior aged domain that was an organization related to diabetes
  • Quality backlinks from Healthline, Huffpost, AARP, USC, Diabetes Journal, and much more
  • Site has a good mix of medical experts (e.g., MD PhDs, Fitness Coaches)
  • Site has 85 articles published
  • Multiple revenue streams with Clickbank, Fanfuel, Amazon Associates, etc.

Setbacks

  • Significant drop in traffic from December 2020 Google Core update
  • Two Google Analytics tracking IDs installed (bounce rate close to 0%, and pages/session at greater than 2)
  • More than 15% traffic to the top page

Easy Wins

  • Add product comparison tables to top pages to increase revenues
  • Add display ads (e.g., Ezoic) for an immediate boost in revenue
  • Add more informational content to diversify (too many commercial buying guide articles)

Takeaway

This site is in an extremely lucrative niche of health and supplements. Many products in this niche are high-paying and pay either a high percentage of the sale or pay a fixed fee per sale.

The site was impacted by the major December 2020 Google Core update. It was purchased from auctions in October 2018 and has been live since then.

Prior to that update, the site was earning $1,000/mo. After that, the sellers did a major revamp of the site with a new design, performance improvements, and adding 30+ quality articles. The site is now slowly recovering and earned $1,000/mo in September 2021.

Note: After speaking with the seller, October to date so far has been $300-$350. I imagine it will end around the $600/mo range.

If you are looking for a niche where low traffic results in high revenues, this is the one.

Valuation: Due to the history of the site, I would value this site at a 30X multiple of monthly revenues. The typical multiple is 35X but this site does not warrant that. The last 6-months of revenues are $656. Thus, the maximum valuation is $19,695.

Make sure to factor in October 2021 earnings when making a final offer as the $1k+ months are outliers.


🚀 13 Brandable Domains At Auction

My team and I sifted through the marketplaces and found 13 branded domains that are live at auction.

MomsWorld.com seems to be the best fit to build out a parenting niche site. DataBrew.com would be great for a data SaaS company. Costruction.com is ideal for a real estate firm.

The best SEO domain in the list is Celtek.com, which was a snowboard gear manufacture and has some niche relevant backlinks pointing to it.

Here is the full list of branded domains:

LinkEndDomain RatingRef. Domains
Salutem.comAuctionOct 220.563
Sharc.comAuctionOct 230.78
OnConnect.comAuctionOct 200.33
TrueOne.comAuctionOct 200.62
TechBird.comAuctionOct 210.14
MomsWorld.comAuctionOct 2004
Foldr.comAuctionOct 24757
Celtek.comAuctionOct 2318129
SunSpark.comAuctionOct 203.99
DataBrew.comAuctionOct 2300
Costruction.comAuctionOct 2300
Epicly.comAuctionOct 2100
Wemex.comAuctionOct 251187
Domain rating is obtained from AHREFs. Referring domains is the number of unique links pointing to the domain. Listing data obtained from Godaddy auctions.

If you are looking for vetted and branded domains with SEO value, make sure to join the ODYS.Global marketplace. They have 1,000+ domains in their inventory.


Wrap Up

These blueprints lay out the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice.

For more resources, make sure to read the following guides:




Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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