page title icon 2 Off-Market Sites For Sale and Authority Business Blueprints – September 15th

Today’s Authority Business Blueprints features two sites brokered by The Website Flip in the hydroponics and golfing niche, a site from Flippa in the biking niche, and an aged domain in the snorkeling/scuba niche.

Let’s get into the growth blueprints!


Site for Sale #1: TheHydroponicsPlanet.com

This website is being brokered by The Website Flip at a 40X multiple priced at $39.960 using a last 3-month average due to a recent traffic drop to favor the buyer.

Website Summary

Type: Existing Content Site

Niche: Hydroponics/Gardening

Source: The Website Flip

Revenue: Monetized via Amazon Associates, Ezoic, and Digital Product (e-book)

  • Last-3-month average: $974
  • Last 6-month average: $1,292
  • Last 12-month average: $1,085

Listed Price: $38,960 (40X of L3M average)

AHREFS

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Due Diligence Dashboard

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Growth Blueprint

Highlights

  • Diversified traffic across top pages (largest is 12%)
  • High-quality backlinks (WikiHow, Heavy, Hunker, SF Gate, etc)
  • Promotes a digital product with ~25% of total revenue

Setbacks

  • Can be a slightly seasonal niche (hydroponics is done indoors though)
  • Slight traffic drop in last few months

Easy Wins

  • Add comparison tables to buying guides
  • Add contextual affiliate links
  • Add links to product images
  • Improve the shopping cart for digital products with ThriveCart
  • Add bump offer ($5-$10) for increased revenues
  • Increase pricing on digital product
  • Improve Google EAT with author bio, about page, etc.

Takeaway

This is a 2-year old set in the hydroponics/gardening niche. The site has 109 articles (225K words) published. The site is monetized via a Digital Product (e-book), Amazon Associates, and Ezoic.

I like this site because:

  1. It’s in a sub-niche of the lucrative garden vertical,
  2. the topic of hydroponics is growing in popularity,
  3. many different types of products are available (digital and physical), and
  4. the site itself has great content

This is a good acquisition for someone who wants to enter a sub-niche that has lower competition.

The valuation of the site is based on the last 3 months due to a drop in traffic. It is being valued at 40X due to a profitable digital product being sold on the site. The price is $38,960.

Interested? View P&L, screenshots

For full details, view the current P&L, and all screenshots here.

If you are interested in learning more, please fill out the form below to express interest:


Blueprint #2: SnorkelingOnline.com

Domain Summary

Type: Aged Domain

Niche: Snorkeling

Source: ODYS.Global

Age: 2004 (17 years old)

Listed Price: $3,780

AHREFS

Screen Shot 2021 09 13 at 11.01.45 AM

Backlinks: This site has notable backlinks from American Express, VisitCaymandIslands.com, Wise Bread, Trip Advisor, and more.

Site History

This site used to be a resource center for all things snorkeling including the best snorkel sets like vests and other equipment including kids equipment. The site also included expert advice on what kind of masks to use for snorkeling, how to level up your snorkeling, and other related reading to help people with snorkeling.

Here is a snapshot of the past site:

Screen Shot 2021 09 13 at 11.11.16 AM

Growth Blueprint

This niche is interesting as it has a good mix of informational and commercial keywords. This is what I would do:

  1. Add informational content about snorkeling, how to do it, techniques, etc
  2. Add informational content about where to do this, best tourist destinations, pricing, etc.
  3. Add commercial guides on the best gear

The niche has many direct e-commerce brands you can promote via ShareASale. Amazon Associates will also be a key monetization option. Display ads will be needed as well to monetize the informational content. If you start to get traffic for tourist spots, etc., you can monetize via hotel/travel affiliates.


Site for Sale #3: TwinGolfer.com

This website is being brokered by The Website Flip at a 35X multiple priced at $10,955 using a last 12-month average due to seasonality.

Website Summary

Type: Existing Content Site

Niche: Golf

Source: The Website Flip

Revenue: Monetized via Amazon Associates, Ezoic, and Google Adsense

  • Last-3-month average: $435
  • Last 6-month average: $397
  • Last 12-month average: $313

Listed Price: $10,955

AHREFS

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Due Diligence Dashboard

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Want access to your own lifetime copy of this due diligence dashboard? Check out EasyDiligence.io.

Growth Blueprint

Highlights

  • This site was built from scratch in May 2019
  • 114 articles (221K) words published
  • 30 articles pending as drafts to be published
  • Highly diversified traffic to top pages (largest is ~9%)
  • No toxic or spammy backlinks

Setbacks

  • Seasonal niche with high traffic times between December to June
  • No high-quality niche relevant backlinks

Easy Wins

  • Perform a redesign of the website; current design leads to lower CTR
  • Add comparison tables to buying guides
  • Add contextual affiliate links
  • Add a few backlinks; seller states no link building was done

Takeaway

The golf niche is evergreen and always growing. The individuals who play this sport spend significant sums of money to improve their game. This niche site would be great to continue building into an authority site.

The traffic is well-diversified across many pages, time on page, and bounce rate are healthy. The site design needs a revamp which would increase revenues. Many of the high-traffic pages need affiliate links and comparison tables. Ezoic was added in May 2021.

According to the website valuation framework, this site is being valued at the base multiple of 35X using the L12M average. The asking price is $10,955.

Interested? View P&L, screenshots

For full details, view the current P&L, and all screenshots here.

If you are interested in learning more, please fill out the form below to express interest:


Blueprint #4: EasyMountainBiking.com

Website Summary

Type: Existing Content Site

Niche: Mountain Biking

Source: Flippa (see listing here)

Revenue: $162 via Amazon Associates and Ezoic

AHREFS

Screen Shot 2021 09 09 at 5.08.20 PM

Due Diligence Dashboard

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Growth Blueprint

Highlights

  • Positive traffic trend over last 12-months
  • Primarily getting traffic for informational content over commercial
  • No toxic backlinks or PBNs

Setbacks

  • Top traffic page gets ~19% of traffic (target is less than 15%)
  • Limited niche relevant high DR backlinks

Easy Wins

  • Ezoic sidebar ad is not sticky; easy fix for increased earnings
  • Add affiliate links to products within informational articles
  • Add more content quickly; only 23 articles live

Takeaway

This site has only 23 articles and has been growing month-over-month in traffic. The mountain bike niche has a significant amount of low competition keywords that one could go after.

There is a mix of keywords that are informational (e.g., tutorials on tuning your bike), to reviews of mountain biking gear and bikes.

To value this site, I recommend using a last-3-month average since it is trending upwards. The average comes out to $225 from Amazona and Ezoic earnings. At a 35X multiple based on my valuation framework, this equates to $7,875.


BATTLE-TESTED RECOMMENDATIONS

🔥 EasyDiligence.io – Due Diligence Dashboard

Website due diligence is the #1 challenge for niche site creators/investors when looking to buy a site. I put together a Due Diligence Dashboard which analyzes traffic metrics to flag highlights and setbacks about the site. In addition, you get a 45+ due diligence questions database that includes insights, video walkthroughs, and more.

I have used this same dashboard and database in performing due diligence on 1,000+ deals and closing on 175+.

BATTLE-TESTED RECOMMENDATIONS

🔥 The Website Flip Membership

Join the membership to get exclusive access to case studies, website flipping insights, deal flow analysis, access to DealFeed, and much more. Each subscription plan is jam-packed and caters to all individuals in their website flipping journey. To get early access to off-market sites for sale, make sure to check out the Platinum plan. Check it out here.


Wrap Up

That’s it for this week. If you are interested in acquiring any sites we are brokering, please fill out the form here.

These blueprints lay out the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice.

For more resources, make sure to read the following guides:

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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