page title icon Authority Business Blueprints – September 29th

Announcement: This blueprint will be shorter than usual. I have been dealing with being locked out of my personal Facebook account, business manager, etc for the last few days as I’ve been traveling out of the U.S. For those that are in my Facebook group, stay tuned as I try to get access. It’s been a real nightmare with Facebook’s “security”.

Also, I launched the one and only, Niche Website Job Board. Website investors/flippers/creators use platforms like Upwork, Facebook groups, etc to find VAs and specialists. A dedicated job board is needed to connect people who’ve worked on niche sites with those that are hiring. Free to use. Check it out!

Today’s Authority Business Blueprints features sites from Motion Invest in the paintball niche, and a domain from ODYS Global in the environmental niche.

Let’s get into the growth blueprints!

Blueprint #1: MoralGround.com

Domain Summary

Type: Aged Domain

Niche: Environmentalism

Source: ODYS.Global

Age: 2007 (14 years old)

Listed Price: $3,180

AHREFS

Screen Shot 2021 09 21 at 12.15.58 PM

Backlinks: This domain has notable backlinks from Huffington Post, iHeart, NCR Online, Sierra Club, Triple Pundit, Earth Is Land, Oregon State, and Colorado State.

Site History

This site was started as a book called Moral Ground and then thrived as an online publishing project that came together to spread awareness on climate change and how to put an end to it.

Here is a snapshot of the past site:

Screen Shot 2021 09 21 at 12.21.28 PM

Growth Blueprint

The topic of environmentalism, climate change, global warming, etc. is growing year over year. This domain would do well to be repurposed into a blog that covers these topics. This is what I would do:

  1. Create informational content related to how individuals can do their part (i.e., recycling, waste minimization, etc.)
  2. Create a newsletter covering the space from the perspective of helping consumers navigate the space
  3. Create buying guides and individual product reviews

This would be a larger project than just a “niche site”. This would be an authority site and the domain, “MoralGround”, is extremely brandable to achieve this. Monetization can be done with display ads, affiliates, digital products, and more.


Blueprint #2: ProsPaintball.com

Website Summary

Type: Existing Content Site

Niche: Paintball

Source: Motion Invest (see listing here)

Revenue: $352/mo (over last 5 months) via Amazon Associates US

Listed Price: $17,980

AHREFS

Screen Shot 2021 09 28 at 11.27.41 AM

Growth Blueprint

Highlights

  • Lucrative niche with “hobby” enthusiasts
  • Good links from Wikipedia, Sportsman’s Guide, and a few other niche relevant sites
  • Only 22 articles published (quality)

Setbacks

  • Hit by December 2020 and April 2021 Google update (since then has stabilized)
  • Highest traffic page brings in more than 50% of traffic (according to AHREFs)

Easy Wins

  • Add Ezoic display ads for a boost in revenues
  • Product images not linked to Amazon in comparison table
  • Product images not linked to Amazon in reviews
  • Amazon does not convert the best in this niche; diversify to Airgun Depot (high paying program)

Takeaway

I’ve reviewed multiple 6-figure deals in the paintball niche (almost bought one myself). The successful sites in this niche did not rely on Amazon Associates; it was an extra source of revenue. The best affiliate programs in this niche include Airgun Depot, Discount Paintball, among others.

I would add Airgun Depot side-by-side with Amazon in comparison tables and product review articles. This will increase earnings immediately. I would then add more content as only 22 articles are published.

The primary issue why this site has not sold is because of the valuation. An L6M average is being used at a 43X multiple; that’s unrealistic.

Valuation: Since the site was slightly impacted in April 2021, I would wait until September earnings are in, and then use a last-5-month (L5M) average which is post-April 2021. The average earnings comes out to $352. According to my valuation framework, this site deserves a 35X multiple. This equates to $12,320.


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Wrap Up

These blueprints lay out the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice.

For more resources, make sure to read the following guides:

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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