page title icon 2 Off-Market Sites And Authority Business Blueprints – September 8th

Announcement: The 2 off-market deals listed for sale today were sent to The Website Flip Platinum members. One of them sold instantly!

If you want access to off-market deals before anyone else, check out the membership options. I am prepping an additional 2 off-market deals this week. Join today!

Today’s Authority Business Blueprints features 2 off-market deals brokered by The Website Flip in the golfing and kitchen niches and an aged domain in the energy niche from ODYS global.

Let’s get into the growth blueprints!

Website for Sale #1: TwinGolfer.com

This website is being brokered by The Website Flip at a 35X multiple priced at $10,955 using a last 12-month average due to seasonality.

Website Summary

Type: Existing Content Site

Niche: Golf

Source: The Website Flip

Revenue: Monetized via Amazon Associates, Ezoic, and Google Adsense

  • Last-3-month average: $435
  • Last 6-month average: $397
  • Last 12-month average: $313

Listed Price: $10,955

AHREFS

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Due Diligence Dashboard

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Want access to your own lifetime copy of this due diligence dashboard? Check out EasyDiligence.io.

Growth Blueprint

Highlights

  • This site was built from scratch in May 2019
  • 114 articles (221K) words published
  • 30 articles pending as drafts to be published
  • Highly diversified traffic to top pages (largest is ~9%)
  • No toxic or spammy backlinks

Setbacks

  • Seasonal niche with high traffic times between December to June
  • No high-quality niche relevant backlinks

Easy Wins

  • Perform a redesign of the website; current design leads to lower CTR
  • Add comparison tables to buying guides
  • Add contextual affiliate links
  • Add a few backlinks; seller states no link building was done

Takeaway

The golf niche is evergreen and always growing. The individuals who play this sport spend significant sums of money to improve their game. This niche site would be great to continue building into an authority site.

The traffic is well-diversified across many pages, time on page, and bounce rate are healthy. The site design needs a revamp which would increase revenues. Many of the high-traffic pages need affiliate links and comparison tables. Ezoic was added in May 2021.

According to the website valuation framework, this site is being valued at the base multiple of 35X using the L12M average. The asking price is $10,955.

Interested? View P&L, screenshots

For full details, view the current P&L, and all screenshots here.

If you are interested in learning more, please fill out the form below to express interest:


Website for Sale #2: The******Baker.com (SOLD)

This site has sold! Make sure to subscribe to The Website Flip Club to get exclusive access to deals in advance. Check it out here!

Website Summary

Type: Starter Site

Niche: Baking/Cooking

Source: The Website Flip

Revenue: None (Starter Site)

Listed Price: $2,000

AHREFS

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Traffic Metrics

Here is the Google Analytics last 30 days snapshot:

CleanShot 2021 09 07 at

Growth Blueprint

Highlights

  • Built on a 10-year old aged domain
  • 50,000 words of content in the kitchen niche; 20 articles
  • Backlinks from Buzzfeed, Brit.co, Odyssey, Little Bins For Little Hands, and other niche relevant domains
  • Ranking for 300+ keywords according to AHREFs

Takeaway

Since this is a pre-revenue site, we can utilize the calculator here to understand its value. Here are the inputs:

  • Domain age: 1 years
  • How many articles: 20
  • Total word count: 50,000 words
  • Backlinks (DR50+): 4
  • Backlinks (DR20-DR30): 5
  • Site build-out costs: Yes

The value based on the calculator is $2,450. This is essentially the wholesale cost to re-create this same site from scratch if you were to do it without taking into consideration the existing traffic value.

The seller is wanting to sell the site at $2,000. If you are interested in learning more, please fill out the form below to express interest:

This site has sold! Make sure to subscribe to The Website Flip Club to get exclusive access to deals in advance. Check it out here!


Blueprint #3: ZEVFacts.com

Domain Summary

Type: Aged Domain

Niche: Electric Vehicles

Source: ODYS.Global

Age: 2014 (7 years old)

Listed Price: $4,280

AHREFS

Screen Shot 2021 09 04 at 7.19.42 PM

Backlinks: This site has notable backlinks from Energy Central, Huffington Post, Cars.com, Auto Blog, Wired, Seeking Alpha, Energy Central, and more.

Site History

The site used to be run by the Auto Alliance (Alliance of Automobile Manufacturers). They were committed to developing and implementing constructive solutions to public policy challenges that promote sustainable mobility and benefit society in the areas of environment, energy, and motor vehicle safety.

Here is a snapshot of the past site:

Screen Shot 2021 09 04 at 7.21.49 PM

Takeaway

ZEV stands for Zero Emissions Vehicles, e.g., electric vehicles, hybrid. This nice growing year over year as more people transition to such vehicles. Every year new car manufacture releases their intent to develop ZEVs, and many companies are developing sub-products for this niche as well.

This is what I would do:

  1. Create a consumer-friendly database of current ZEVs. Cover features, release dates, and more.
  2. Create buying guides on how to pick a ZEV based on your needs, budget, etc.
  3. Write product reviews

This is a high-competition niche. However, the RPMS/EPMVs in this niche for display advertisements is in the $30+ range, whereas in the kitchen/home niche are around $10. So you can make the same revenue with a 1/3 of the traffic. Furthermore, the affiliate programs in the energy niche are much more lucrative.

Overall, a good opportunity for someone who wants a long-term project.


BATTLE-TESTED RECOMMENDATIONS

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Wrap Up

That’s it for this week. If you are interested in acquiring any sites we are brokering, please fill out the form here.

These blueprints lay out the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice.

For more resources, make sure to read the following guides:

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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