page title icon Authority Business Blueprints – Apr 26 – Week 20

Welcome to Week 20! Today’s Authority Business Blueprints features four sites from Flippa.

Let’s get into the growth blueprints!

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Blueprint #1: TabCrawler.com

Website Summary

Type: Existing Content site

Niche: Music

Source: Flippa (see listing here)

Revenue: $247/mo via Advertising and Push Notification Ads

AHREFS:

Screen Shot 2021 04 21 at 5.23.24 PM

Due Diligence Dashboard

Screen Shot 2021 04 23 at 10.12.04 AM

Growth Blueprint

Highlights:

  • 21-year-old website
  • A clean backlink profile with links from Wikipedia, many EDU sites, etc.
  • Diversified traffic to top pages
  • An excellent bounce rate of 65% and 2.01 pages/session

Setbacks:

  • Traffic on a downtrend due to neglect
  • A custom coded site requires expertise to maintain
  • Not many existing monetization options except for ads if the site is kept as-is

Takeaway

My blueprint for this will be a bit different. There are no easy wins on this one since it’s not a traditional content site but it can be turned into one. This site is an aged domain with excellent backlinks in the guitar niche.

Somewhat unconventional but this is what I would do with this site:

  • Keep the site as-is bringing in over 100,000 visitors
  • Add a blog to the site, e.g., “/blog”, which runs WordPress
  • Write informative and commercial content in the guitar niche for the blog
  • Link the blog from the homepage’s navigation and interlink as much as possible.

Adding the blog and keeping the site as-is will ensure you are passing authority to the blog. Due to the domain age and backlink profile, it will not be difficult to start ranking for long-tail keywords in this niche. The reason I would keep the homepage as it is because that way you do not need much technical know-how to revamp the site. You would just tack on to it with a blog for content.

This is not an “easy win” project but you also will not find a 20+ year old site bringing in 100,000 pageviews per month in the music niche.


Blueprint #2: Difference.Guru

Website Summary

Type: Existing Content site

Niche: Other

Source: Flippa (see listing here)

Revenue: $224/mo via Google Adsense

AHREFS:

Screen Shot 2021 04 21 at 5.38.32 PM

Due Diligence Dashboard

Due diligence for site

Growth Blueprint

Highlights

  • Diversified traffic to top pages (top pages gets only 2%)
  • Content is simple, to the point, and easy to outsource
  • Quality backlinks from Yahoo News, Wikihow, UCSD, among others
  • Well-designed and optimized site
  • 572 articles

Setbacks

  • Downtrending since Aril 2020
  • No protective moat; anyone can copy the keywords and start a competitor

Easy wins

  • Switch from Adsense to Mediavine (or Ezoic)

Takeaway

This is a simple content site that discusses differences between “things”. The site is well-diversified, has good backlinks due to the nature of the content, and is well-optimized.

The only major easy win here is to switch out Google Adsense for much higher-paying advertising network. The site would quality for Mediavine or Ezoic. I would go with Mediavine.

The current page RPM with Adsense is around $3. This would be at least $8-$10 with Ezoic. At 70,000 pageviews, at the low end we are looking at $560/mo in earnings.

Valuation: With the current earnings of $224/mo over last 12-months, the valuation would be around 32-35X, thus $7,168 to 7,840. With the upside to $560/mo, the true value of this asset is between $17,920 to $19,600.


Blueprint #3: AgeDefyingGolf.com

Website Summary

Type: Existing Content site

Niche: Sports (Golf)

Source: Flippa (see listing here)

Revenue: $187/mo average over last 12 months via Digital Courses, Amazon Associates, and Amazon KDP Books.

AHREFS:

Screen Shot 2021 04 25 at 10.22.50 PM

Due Diligence Dashboard

Screen Shot 2021 04 25 at 10.21.38 PM

Growth Blueprint

Highlights:

  • 13-year old aged site
  • 3 digital courses with 50 videos, multiple e-books included
  • KDP account with 2 published books
  • Diversified traffic across top pages

Setbacks:

  • Downtrending traffic due to neglect over last year
  • No high-authority backlinks even though 13 years aged

Easy Wins:

  • Add callout boxes to digital course landing page
  • Add exit intent popups for digital course
  • Add fixed widget sidebar showcasing digital course
  • Reduce price of the digital course bundle from $99; most likely too high
  • Redesign the site with modern tech stack (GeneratePress, WP Rocket, ShortPixel, etc)

Video Review

Check out the video review of this website here.

Takeaway

The golf niche is lucrative; plenty of players are willing to pay to improve their game. This specific website targets senior player who have even more money to invest into their game. A great combination.

However, the site is not a home run “easy win” site. Being aged, the traffic only sits at around 6,000 pageviews thus significant investment needs to be done adding new content to the site. The real asset to this website is the bundle of digital courses, training videos, and e-books.

The website’s current revenue is valued at at a 35x multiple, thus $6,545. However, the digital course assets can be valued at more than $4,000. This site’s value, in my opinion, is $10,000 (or at least that’s what I believe the Flippa auction will end up closing at).

Note: If you have a site in the golf niche, it would make sense to acquire this website to have full ownership of the digital courses. You can then sell the course to your existing traffic on your golf site. Easy win there!


🔥 Other Quality Sites

LiveLoveHealthWealth.com

This site is listed on Flippa and is a purely Pinterest traffic site in the finance niche. If you are looking to diversify from organic search, this could be an OK acquisition if at a discounted multiple. The site has been on a slight traffic downtrend, and 18% of traffic goes to one top page. Here is the due diligence dashboard for this site.


Wrap Up

These blueprints lay out the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice.

Doing as much due diligence as possible will ensure you hone your skillsets in finding good deals and opportunities in the future.

BATTLE-TESTED RECOMMENDATIONS

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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