page title icon Authority Business Blueprints – May 10 – Week 22

Welcome to Week 22! Today’s Authority Business Blueprints features sites from Flippa, and domains from Niche Website Builders and ODYS Global.

Let’s get into the growth blueprints!

Blueprint #1: NerdAboutTown.com

Domain Summary

Type: Aged Domain

Niche: Parenting

Source: Niche Website Builders

Age: 2011 (10 years old)

Listed Price:

This is a package deal for the domain, site build, and content:

  • Domain: $2,495
  • Site Build + 100K words of content: $6,495
  • Total: $8,990

AHREFS:

Screen Shot 2021 05 07 at 12.13.31 PM

Backlinks: This domain has notable backlinks from Buzzfeed, Healthline, Vice, Cosmopolitan, Elite Daily, Bustle, Yahoo.com, and more.

Site History

This site used to be run by a fashion blogger named Stephanie who wrote extensively on her site. The blog featured content around products on beauty and lifestyle for black and plus-size women.

Here is a snapshot of the past site:

Screen Shot 2021 05 07 at 12.35.22 PM

Growth Blueprint

This aged domain has top-notch links related to beauty and fashion. The domain could be repurposed into a beauty and fashion site.

This is what I would do:

  • Add information content on different beauty topics. Create each topic as a category silo and add content. Example silos to start with: skin, hair, makeup, airbrush makeup, nails, waxing
  • After adding a significant amount of informational articles (e.g., 50+), start adding commercial content reviewing products

This site can be monetized via display ads, Amazon Associates, and various affiliate programs via ShareASale. Once the site hits 50,000 monthly traffic sessions, apply to Mediavine. That the top advertising network for this niche.


Blueprint #2: SurvivalTopic.com

Domain Summary

Type: Existing Content site

Niche: Outdoors

Source: Flippa (see here)

Revenue: $55/mo via Amazon Associates & Clickbank

AHREFS:

Screen Shot 2021 05 04 at 8.16.30 PM

Due Diligence Dashboard

Screen Shot 2021 05 04 at 6.47.03 PM

Highlights

  • Starter site with 20 articles receiving ~4,000 traffic per month
  • No toxic backlinks
  • Good content

Setbacks

  • The top 2 pages get 50% of traffic

Easy wins

  • Add Ezoic display advertisements
  • Call-to-action boxes within the content

Growth Blueprint

This is a starter site to build off of. The site only has 20 pieces of content but is earning around $50/mo via Amazon and Clickbank. The existing content on the site is well written.

The easiest win with this site would be to supplement the income with display ads via Ezoic. Ezoic is the only network this site would qualify for. At around 4,000 sessions per month with a $10 RPM, that would equate to an additional $40/month.

Some of the top pages push Clickbank products. The products are linked within the content and convert well. Adding callout boxes with these products featured would result in more sales. This is not a given though; the buyer should test it.

Valuation

At the current $50/mo average and trend of the site, I would place the valuation at 32-35x multiple. This equates to $1,600 to $1,750.

By adding display ads at $40/mo, this would put the max valuation at $2,880 to $3,150.


Blueprint #3: MommyAndLove.com

Domain Summary

Type: Aged Domain

Niche: Parenting

Source: ODYS.Global

Age: 2014 (7 years old)

Listed Price: $1,470

AHREFS:

Screen Shot 2021 05 04 at 8.24.33 PM

Backlinks: This domain has notable backlinks from WikiHow, Pretty Handy Girl, Romper, 5 Minutes for Mom, Family Living Today, Real Mom Nutrition, Mom Foodie, and more.

Site History

This site used to be a website on motherhood, well-being, and vegetarianism. The site owner posted content around different practices behind motherhood and a vegetarian lifestyle as well as the owner’s own experience through motherhood and going vegetarian.

Here is a snapshot of the past site:

Screen Shot 2021 05 04 at 8.28.42 PM

Growth Blueprint

If you own a site in the parenting/mom niche, I would acquire this domain for a redirect to give your niche site a boost in the rankings. The domain has quality links from niche relevant sites that could boost your main site.

Here is what I would do:

  • Create a news/press release page indicating that your existing business has acquired MommyAndLove
  • In the press release page, explain why, about the two business, and also add interlinks to important content on your site
  • Redirect the homepage of MommyAndLove to the press release page
  • Recreated a few of the top pages with backlinks on your main site (see them on AHREFs)

Another alternative is to redirect MommyAndLove homepage to your homepage directly. This is riskier but more beneficial.

I am advocating for a redirect instead of building an authority site. This is because this domain is not authoritative enough to go against the competition. However, a redirect can help your main site.

For more details on different redirect strategies, read this guide.


Blueprint #4: HiroAsianKitchen.com

Website Summary

Type: Existing Content site

Niche: Kitchen

Source: Flippa (see here)

Revenue: $83/mo via Ezoic and Amazon Associates

AHREFS:

Screen Shot 2021 05 07 at 12.44.20 PM

Due Diligence Dashboard

Screen Shot 2021 05 07 at 2.06.38 PM

Highlights

  • Aged domain since 2012 (bought from Godaddy auctions)
  • No existing trademark in USPTO. Facebook page and Trustpilot site exist still.
  • 114 articles on the site
  • Traffic trending upwards
  • Quality backlinks from CBS, Mental Floss, among others

Setbacks

  • Top page gets 30.83% of traffic
  • Requires significant effort to revamp site design
  • Content is not all unique (use Copyscape)

Growth Blueprint

The seller of this site bought this aged domain, which was a restaurant, and created a niche site about food, kitchen, and related topics.

As the site stands, it would need a significant redesign with a proper theme, author boxes, about pages, among other factors. If you were to outsource this redesign, factor in about $500-$1,000 for labor.

Some parts of articles are duplicated from other sites so you should factor in costs to rewrite content.

The site does not have any easy wins as it stands.

Valuation

Flippa shows an L12M average of $83/mo, however, the most recent month’s earnings was $251. The site is on an uptrend and the active bidders are most likely assuming the $250 will remain going forward.

I would use an L3M average on this due to the uptrend, which equates to $226/mo average. At a 32-35x multiple, that equates to $7,232 to $7,910 valuation.

If you are wanting to enter the kitchen niche, this could be a good purchase since most of the content has not had time to rank yet. There are 114 articles with over 112,000 words on the site; some of the content is duplicated though so make sure to do your own research.


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Wrap Up

These blueprints lay out the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice.

Doing as much due diligence as possible will ensure you hone your skillsets in finding good deals and opportunities in the future.

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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