page title icon Authority Business Blueprints – May 17 – Week 23

Welcome to Week 23! Today’s Authority Business Blueprints features sites from Flippa and domains from Niche Website Builders.

Let’s get into the growth blueprints!

Blueprint #1: GreenIguanaSurfCamp.com

Domain Summary

Type: Aged Domain

Niche: Surfing

Source: Niche Website Builders (see here)

Age: 2001 (20 years old)

Listed Price:

This is a package deal for the domain, site build, and content:

  • Domain: $995
  • Site Build + 100K words of content: $6,495
  • Total: $7,490

AHREFS:

Screen Shot 2021 05 13 at 7.34.17 PM

Backlinks: This domain has notable backlinks from USA Today, NBC News, Montezuma Beach, Boardfolio, Tower Paddle Boards, Surf People, and more.

Due Diligence Dashboard

Site History:

This site used to be run by a Surf Camp located in Costa Rica. They also included hospitality arrangements, transportation from the airport and around Costa Rica, as well as other outdoor activities. The surf camp held programs for people of all ages and all skill levels. They also started accepting Bitcoin beginning in 2014.

Here is a past snapshot of the site:

Screen Shot 2021 05 13 at 7.45.33 PM

Growth Blueprint

This would make for an excellent authority site in the surfing niche. This is what I would do:

  • Add informational content related to surfing in Costa Rica. This would ensure topical relevancy.
  • Add information content related to surf camps in the South American region
  • Then, branch out into info content on how to surf, what’s needed to surge, how to learn, etc.
  • Finally, add commercial content related to surf gear

A side note: there may be an opportunity to branch out into shoulder topics such as snorkeling, scuba diving, among other water spots.

Monetization can be easily done with Amazon Associates, and niche e-commerce brands. Specifically for surfboards, there are many quality e-commerce brands such as South Bay.


Blueprint #2: CBD4Beginners.co.uk

Website Summary

Type: Existing Content site

Niche: Cannabis

Source: Flippa (see here)

Revenue: $395/mo via Webgains and AWIN over the last 6-months

AHREFS:

Screen Shot 2021 05 11 at 6.14.55 PM

Due Diligence Dashboard

DD CDB

Highlights

  • Lucrative CBD niche with very high-paying affiliate programs
  • Targeting UK market which has less competition than US market
  • Well-designed site
  • Lead magnet book to capture email addresses already set up
  • Quiz on-site to help people find the right product

Setbacks

  • More than 30% of traffic goes to two pages
  • No Google EAT (i.e, no author bios)

Easy wins

  • Call-to-action buttons on review pages need to be a different color; “blends” in with the site currently.
  • Add popups with CBD offers. Popup during exit-intent plus after 45 seconds on the page.
  • Collect emails and send affiliate promotions

Growth Blueprint

The CBD niche is hands-down one of the best. There are several ways to monetize including:

  • CBD (oils, cremes, pills, etc) affiliate programs that payout per CPA or percentage of the sale
  • Informational products
  • Display advertisements

I also highly recommend collecting emails in this niche, doing a welcome series, and then emailing 1-2 times a week with informational content and affiliate products. CBD has many purposes and buyers will be repeat.

A few things to note though. This is a tough niche. You will need to invest in backlinks and quality content. Content writers that know this niche will have high rates (10 cents/word or more). Just make sure your budget for growth accordingly.

Takeaway

The 6-month average is $395/mo. Finding a site in the CBD niche is rare and thus a higher multiple of 35-38x is justified. As it currently stands, the site is valued at $13,825 to $15,010.

The easy wins listed above are not “homerun”; they are more long-term. The long-term value of this site is great. However, in the short-term, I would value it at the above numbers without factoring in any easy wins.


Blueprint #3: CharteredEducation.com

Website Summary

Type: Existing Content site

Niche: Finance Education

Source: Flippa (see here)

Revenue: $244/mo via Google Adsense and digital products

AHREFS:

Screen Shot 2021 05 13 at 8.07.16 PM

Due Diligence Dashboard

Screen Shot 2021 05 18 at 10.13.21 AM

Highlights

  • Included e-books sold as digital products
  • Quiz content is evergreen
  • Diversified traffic to top pages; highest page gets 6%
  • Aged since 2011

Setbacks

  • May require domain expertise around International Financial Reporting Standards (IFRS) exams
  • Majority of traffic is not U.S.-based

Easy wins

  • Switch Google Adsense for Ezoic
  • Increase the digital product pricing
  • Create an email list and send tips for the exams, example questions, and promote the digital products
  • Introduce a lifetime access plan for the subscription

Growth Blueprint

The education niche is lucrative and has many opportunities for growth. This website provides a portal for a specific accounting exam, IFRS. The site includes free quizzes, digital products to help with the exam, and a backend with more quizzes that’s available via a subscription.

To grow this site, I would do the following:

Introduce a lifetime access plan: most people are going to take this exam once. The current subscriptions include 1, 3, and 6-month access. However, a lifetime plan where you provide unlimited access to the quizzes plus the digital products would do well.

Email list: capture the user email, and then give them reminders about exams coming up, tips on how to prepare, example questions, and more. Then funnel these users to buy the digital products and subscriptions.

Replace Adsense with Ezoic, or push digital products: Two ways to go about this. You can as-is replace Google Adsense with Ezoic with a bump in revenues. However, note that as it stands, the current revenues from ads are around $20/mo. At that level, it will be more worth it to place banner ads and call-to-actions to go buy the digital products instead. I would push the digital products over display ads.

Overall, the website is well-done and has opportunities for growth.

Takeaway

The site is listed at a minimum price of $10,000 with a reserve of $15,000. That comes out to a 40X multiple for the minimum price and a 61X for the reserve price.

In typical standards, these multiples are high. However, you have to factor into the cost of developing these quizzes, digital products, and the backend subscription platform.

This site will not sell on a typical multiple.


Wrap Up

These blueprints layout the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice.

Doing as much due diligence as possible will ensure you hone your skillsets in finding good deals and opportunities in the future.

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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