page title icon Off-Market Site For Sale + Authority Business Blueprints – June 16th – Week 27

Welcome to Week 27! Today’s Authority Business Blueprints will feature one off-market deal (cat niche) brokered by The Website Flip, a public site on Flippa (shaving niche), and an aged domain from ODYS.Global (gaming niche).

Let’s get into the growth blueprints!

Site For Sale #1: CulturalCat.com

This site is being brokered by The Website Flip on behalf of a newsletter subscriber. The site is a growing site built on an aged domain in the cat niche. The asking price is $3,750. Fill out the form to express interest.

Website Summary

Type: Existing Content Site

Niche: Pets (cat)

Revenue: N/A

Listed Price: $3,750

AHREFS

Screen Shot 2021 06 12 at 11.23.43 AM

Backlinks: Quality backlinks from Wikipedia, Mental Floss, Reason, Hyper Allergic, and Flavor Wire.

Traffic

The seller did not add Google Analytics yet. Here is a Google Search Console snapshot:

Screen Shot 2021 06 14 at 12.15.51 PM

Growth Blueprint

Highlights

  • Recreated on an aged domain. The original site was live since 2013. See history on archive.org
  • 629 backlinks from 159 referring domains
  • Total 89 articles, 144,425 words. 19 buying guides and 70 info articles
  • Quality content; each buying guide is backed by detailed references
  • Well-designed site

Setbacks

No major setbacks since the site is still growing. No Google Analytics history (seller did not install it properly).

Easy Wins

  • Continue adding content. The site has just started receiving traffic
  • Redirect pages with backlinks (e.g., /?p=148 type pages) to new relevant pages

Takeaway

This purchase would be great for someone who wants to enter the pet niche on an already ranking site with over 145,000 words of content. The seller is selling to focus on a new niche he is interested in.

Since this is a pre-revenue site, we can utilize the calculator here to understand it’s value. Here are the inputs:

  • Domain age: 8 years
  • How many articles: 89
  • Total word count: 144,425 words
  • Backlinks (DR50+): 7
  • Site build-out costs: Yes

The value based on the calculator is $5,155. This is essentially the cost to re-create this same site from scratch if you were to do it without taking into consideration the existing traffic value.

The seller is selling the site for $3,750. If interested, please fill out the form below:


Blueprint #2: BitBattalion.com

Domain Summary

Type: Aged Domain

Niche: Gaming

Source: ODYS.Global

Age: 2019 (2 years old)

Listed Price: $1,950

AHREFS

Screen Shot 2021 06 10 at 3.04.02 PM

Backlinks: This domain has notable backlinks from Online.fr, GamaSutra, Rock Paper Shotgun, Fan Gamer, Adventure Gamer, and more.

Site History

This site used to be a website run by a guy who reviewed different indie games, created his own indie games, and the blogged about the developing side of indie games.

Here is a snapshot of the past site:

Screen Shot 2021 06 10 at 3.09.31 PM

Growth Blueprint

I have not covered an aged domain in the gaming niche in the past. This would make for an excellent website discussing all aspects of console, indie, and online games.

Here is what I would do:

  • Add informational articles discussing specific games, tips & tricks to play the game, and more

Adding “review” type articles for this site may not make sense since there would not be a straightforward way to monetize via affiliates (as far as I can tell). Your best bet for monetization is via display advertisements. There is a ton of keywords in this nice that are low competition, and each game you discuss will have a selection of keywords.


Blueprint #3: RefinedShave.com

Website Summary

Type: Existing Content Site

Niche: Men’s grooming

Source: Flippa (see listing here)

Revenue: $1,127/mo over last-6-months and $753/mo over last-12-months via Amazon Associates US, CA, UK, AU and Ezoic

AHREFS

Screen Shot 2021 06 09 at 3.24.25 PM

Due Diligence Dashboard

DD24

Growth Blueprint

Highlights:

  • Diversified traffic across top pages; largest has 14% and remaining at 5%
  • Good boost in traffic after December 2020 Google Core Update
  • Good mix of commercial buying guide vs informational content
  • Aged site since April 2017
  • Clean backlink profile

Setbacks:

  • Minimal monetization opportunities in this niche (e.g., display ads, Amazon Associates, and a few affiliate programs)

Easy Wins:

  • Add Harry’s e-commerce brand as a monetization option with banner ads, popups, and product placements
  • Add Ezoic video ads

Takeaway

This is a growing website in the men’s grooming niche. The site is already monetized well with Amazon Associates. Most of the high-traffic pages that are of commercial intent are well-optimized with proper CRO (i.e., comparison tables, CTAs). There are not many easy wins in that respect.

The easy win on this one is to try and implement Harry’s, which is a quality e-commerce brand in the men’s grooming space.

Site Valuation

Another natural easy win is that you can potentially acquire this site using a trailing last-6 months’ average (or even better a last-12-months’ average) that’s trending upwards. The revenues are as follows:

  • December 2020 – $971
  • January 2021 – $1,010
  • February 2021 – $783
  • March 2021 – $985
  • April 2021 – $1,335
  • May 2021 – $1,352
  • June 2021 (est.): $1,300+

The last-6-month average is $1,127, however, the recent month’s earnings are $1,300+. The site’s valuation is around a 35-38x multiple. This equates to $39,445 to $42,826. I do not see immediate easy wins on this one since the seller has done well optimizing the site.


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Wrap Up

That’s it for this week. If you are interested in acquiring any sites we are brokering, please fill out the form here.

These blueprints lay out the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice.

Doing as much due diligence as possible will ensure you hone your skillsets in finding good deals and opportunities in the future.

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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