page title icon Off-Market Site For Sale + Authority Business Blueprints – June 30th

Welcome to Week 29! Today’s Authority Business Blueprints will feature one off-market deal brokered by The Website Flip (car niche), one public site on Flippa (podcast niche), and an aged domain from ODYS.Global (yoga niche).

Also, check out the “Too Good To Be True” section for an interesting site that looks great but really isn’t.

Let’s get into the growth blueprints!

Site for Sale #1: WinchMania.com

This site is being brokered by The Website Flip on behalf of a newsletter subscriber. The site is in the car niche earning $1,915 over the last 3-months and is listed at a 34X multiple for $65,000. Fill out the form to express interest.

Website Summary

Type: Existing Content site

Niche: Car

Profit:

  • June 1-28: $1,487
  • May 2021: $2,039
  • L3M (w/ June): $1,915
  • L3M (w/o June): $2,373
  • L6M: $2,441
  • L12M: $1,972

The site earns revenue via Amazon Associates and Ezoic display ads.

List Price: $65,000 (34X last 3-month average with June earnings included)

A last 3-month is used as it reflects the current decline of earnings on the site. June was included (even though the month is not complete) to factor in the decline further. This was done to provide a more accurate valuation and to be fair to the buyer.

AHREFS

Screen Shot 2021 06 29 at 1.00.31 PM

Due Diligence Dashboard

The site was run through The Website Flip’s Due Diligence dashboard.

Screen Shot 2021 06 29 at 1.02.28 PM

Growth Blueprint

Highlights:

  • Highly diversified traffic to top pages; largest page with 7%
  • Backlink profile is clean, no toxic links
  • Uptrend over last 12-months in traffic (see Setbacks section for recent performance)
  • Average products cost is $300 to $1,000 thus high commissions
  • 186 articles published

Setbacks:

  • Traffic is on a slight decline, but revenues have declined significantly from Amazon
  • Needs more diversification to informational content

Easy wins:

  • Add comparison tables to buying guides (highest traffic page does not have a comparison table)
  • Link images in each product review to Amazon
  • Add contextual affiliate links within buying guides
  • Add other affiliate programs side-by-side with Amazon, specifically Harbor Freight
  • Improve the design of the site

Takeaway

This site is in a sub-niche of cars that has low competition. The current seller has done well to target low-competition keywords and the site has grown month-over-month over the last 12-months. In recent months, the traffic has taken a slight decline but more of a decline has been experienced through Amazon Associates revenues.

See Amazon revenue chart below:

Picture1

As-is, the site has good easy-win opportunities. First of which is to add comparison tables to missing pages, link images to Amazon, and add contextual affiliate links.

Also, due to being a niche car product, promoting other affiliate programs will be more lucrative. One of which the seller pointed out was Harbor Freight, based in the U.S.

Ezoic was added in February 2021 and brings in approximately $450/mo on average. The site is on Ezoic Premium subscription which is $29.99/mo and is included in the P&L of the site.

To account for the decline, the seller has agreed to utilize a recent 3-month average and accept a lower multiple.

This site is being valued at a 34X multiple of the last 3-month’s average of $1,915 including June 2021 earnings. The list price is $65,000.

Interested? View P&L, screenshots

For full details, view the current P&L, and all screenshots here.

If you are interested in learning more, please fill out the form below to express interest:


Blueprint #2: YogAnonymous.org

Domain Summary

Type: Aged Domain

Niche: Yoga

Source: ODYS.Global

Age: 2009 (12 years old)

Listed Price: $1,960

AHREFS

Screen Shot 2021 06 24 at 5.20.54 PM

Backlinks: This domain has notable backlinks from Huffington Post, New York Times, Wall Street Journal, Yoga Journal, Racked, My Yoga Scene, Manifestation, and more.

Site History

This site used to be a Yoga oriented site that connected you with different Yoga teachers, Yoga events, Yoga retreats, Yoga workshops, and Yoga studios. It also hosted a Yoga blog and online store.

Here is a snapshot of the past site:

Screen Shot 2021 06 24 at 5.26.15 PM

Growth Blueprint

This is the first yoga-related domain I’ve covered and the only one that I’ve seen pop up on ODYS.

The yoga niche is lucrative with extensive keyword opportunities (both informational and commercial), and monetization opportunities.

Here’s what I would do:

  • Write informational content on different types of yoga, stretches, gear, etc.
  • Write informational content related to yoga for different issues (e.g., stress relief, anxiety)

You can also write commercial content related to different digital products, courses, and online classes in this niche. Do be carefully not to get too deep into the health benefits of yoga as that can be in the vicinity of Google’s YMYL thus requiring real experts.


Blueprint #3: PodcastPursuit.com

Website Summary

Type: Existing Content Site

Niche: Podcasting

Source: Flippa (see here)

Revenue: $48/month via Amazon Affiliates, Buzzsprout, and Ezoic

AHREFS

Screen Shot 2021 06 24 at 5.29.53 PM

Due Diligence Dashboard

pod

Growth Blueprint

Highlights

  • A growing niche with upward traffic trends
  • Excellent mix of physical and digital products in this niche to promote
  • 28 articles with 63,270 words total
  • Good mix of commercial and information content
  • Clean backlink profile; no toxic links

Setbacks

  • Top page has more than 20% of traffic; usually, I like to see 15% or less but this is borderline acceptable.
  • Slight downward trend in traffic last 30 days according to AHREFs

Easy Wins

  • Can add Ezoic for a small boost in revenue

Takeaway

This is a quality site created by Yayao Hsueh, who was interviewed on the Niche Pursuits podcast. The site does not have many easy wins. All buying guide articles are well optimized with comparison tables, CTA buttons, linked images, etc. The only major easy win here is to add Ezoic but at less than 1,000 pageviews monthly, this would not add much revenue.

If you are looking for a quality site with good content in a growing niche that is getting traffic, this would be a good starter site to buy. It’s a bonus that it comes from someone who knows what they are doing.


🙅‍♂️ “Too Good To Be True” Sites

CollegeTotal.com

From the Flippa listing page, this site looks great. I personally was looking to buy it immediately and add lead generation monetization through Quinstreet or Campus Explorer. However, after receiving Google Analytics access, one of the top pages receives well over 50% of the organic traffic. This is a red flag since if that page loses traffic or gets penalized, the value of the assets is practically cut in half. Buyer beware!


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Wrap Up

That’s it for this week. If you are interested in acquiring any sites we are brokering, please fill out the form here.

These blueprints lay out the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice.

Doing as much due diligence as possible will ensure you hone your skillsets in finding good deals and opportunities in the future.

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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