page title icon Authority Business Blueprints – Jan 18 – Week 6

Welcome to Week 6! Today’s Authority Business Blueprints will feature a hand-picked website from Motion Invest, and domains from Niche Website Flippers, and ODYS.

Furthermore, I am adding two sections to these newsletters. The “Other Quality Sites” section will cover sites that passed my inspections but didn’t get a dedicated writeup. The “Too Good To Be True” section covers sites that from initial impressions look great but for specific reasons stated are too good to be true and require further research.

Let’s get into the growth blueprints!

Blueprint #1:

Type: Expired domain

Niche: Music

Source: Niche Website Builders

Age: November 2015

Listed Price:

This is a package deal for the domain, site build, and content:

  • Domain: $1,500
  • Site Build + 100K words of content: $6,495
  • Total: $7,995


Screen Shot 2021 01 15 at 3.45.18 PM

Backlinks: Backlinks from NY Times, Kickstarter, Grammy, All About Jazz, and 109 other referring domains.

Site History:

This was the website for a foundation founded by musicians Karl Berger, Ingrid Sertso, and Ornette Coleman in 1971. In 2017 this domain was redirected to before being dropped in 2020. 

Here is a snapshot of the past site:

Screen Shot 2021 01 15 at 3.49.53 PM

Growth Blueprint

This website would make for an excellent authority site in the music niche. Reviewing products and writing buying guides would be the go-to strategy.

There are a few similar DR sites that are getting traffic that can be mimicked:

  • – DR11 – AHREFs 45k Session per month
  • – DR25 – AHREFs 20k sessions per month
  • – DR22 – AHREFs 25k sessions per month

The site can be monetized with Amazon Affiliate, along with programs such as Guitar Centre. I also recommend promoting digital products like music training lessons; there are many of these types of products on Clickbank.

Blueprint #2:

Note: Before this site was listed on Motion Invest, the seller, who is well-known in the industry, reached out if I wanted to buy. I ultimately passed not because the site is bad but because I am swamped with my own projects. This would be a good purchase.

Type: Existing content site

Niche: CBD, Marijuana

Source: Motion Invest (see listing)

Revenue: $3,314/month via 4 major niche affiliate programs


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Analytics 3

Growth Blueprint


  • High authority domain ranking for high-competition keywords
  • Diversified revenue sources
  • Excellent unique design
  • High-traffic at around 88,000 pageviews/mo


  • Health niche thus YMYL in nature
  • No “authority” on the site in terms of who is writing content, no author bios, etc.
  • A large amount of commercial content with minimal information content

Here are my recommend easy wins with this site:

  1. No comparison tables on high-traffic commercial pages
  2. Call-to-action buttons blend in with elements on-page. Change the color to red.
  3. Build an email list in this niche. Very lucrative! Many CPA offers to promote.
  4. Add display advertisements for increased revenues
  5. Add long-form content on category pages (e.g., this one) to build silos


This site is aged since 2014. The site has a niche relevant 301 redirect to it from

The call-to-action and product boxes can be significantly improved to increase earnings. There is a possibility to negotiate higher payouts from the CBD affiliate programs. I would also add popups throughout the site to either promote email list opt-in or coupons from CBD brands.

I would also add the plugin WP Coupons and add various CBD coupons to the page. This will get rankings for keywords like “brand deals”, “brand discounts”.

Overall, if you are looking for an aged site in lucrative niche, this is a good option.

Blueprint #3:

Type: Expired domain

Niche: Music

Source: ODYS.Global

Age: 2014 (7 years old)

Listed Price: $2,190


Screen Shot 2021 01 17 at 7.46.55 AM

Backlinks: Backlinks from Brisbane Times, OnePlus, Owler, Crunchbase, and 66 other referring domains.

Site History:

BioConnected were experts in health and fitness specializing in the creation of biometric measuring software and integrated earphone products for the fitness and health niches.

Here is a snapshot of the past site:

Screen Shot 2021 01 17 at 8.08.56 AM

Growth Blueprint

This website would make for an excellent authority site on technology that helps you biohack, e.g., earphones that track your heart rate. Biohacking has a rabid audience and all they want is to find ways to improve their health with data.

This is what I would do:

  • Write informative content related to biohacking tips, tricks, and tutorials
  • Write buying guides and product reviews for relevant products (almost any tech product can be used for biohacking so the possibilities are endless)
  • Create digital informational products related to biohacking (like e-books, checklists, etc.)
  • Create a long-form newsletter where you send out tips and tricks

The site can be monetized with Amazon Affiliate, digital products related to biohacking, and other smaller affiliate programs on ShareASale

🔥 Other Quality Sites

Here are other deal(s) for sale on the open market that you can check out: A quality site in the off-grid solar niche. This site is Brokered by Jeff Burrill, one of Flippa’s top brokers. The site is overpriced based on earnings but worth a mention if you are looking for a quality site. Remember that I paid 75X for my outdoor site. It’s not always about the multiple; it’s about the opportunity.

🙅‍♂️ “Too Good To Be True” Sites Good “hobby” blogger-type of the site with good traffic numbers. Mediavine changed their rules where you need 50,000 pageviews to enter their program. By selling, the new buyer won’t qualify. If you have an “in” with Mediavine to sway this requirement, this would be a good purchase. Overall good site with excellent traffic numbers in a competitive niche. However, my red flag is the backlink profile. You will find many low-quality links, spam links, etc. It seems the site has gone through a “negative SEO” attack. A profitable site covering projectors. However, the site’s earnings are heavily inflated due to November and December holiday run-up where technology sites boom. I had a site in this exact niche in the past (surprisingly it was called and here is the Flippa listing) and one thing I learned was that the technology niche is everchanging; content needs to be updated very regularly and products go out of stock quick. It’s not that “passive”.

Wrap Up

These blueprints lay-out the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice.

Make sure to review the “Too Good To Be True” and “Other Quality Site” sections. Doing as much due diligence as possible will ensure you hone your skillsets in finding good deals and opportunities in the future.

How did you like the deals?

Let me know if any questions!

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.

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