page title icon Site For Sale + Authority Business Blueprints – Jan 25 – Week 7

Welcome to Week 7! Today’s Authority Business Blueprints will feature a hand-picked website from a newsletter subscriber that’s for sale, sites from Flippa, and domains from Niche Website Flippers, and ODYS.

Don’t forget to check out my selection of “Other Quality Sites” and the “Too Good To Be True Sites” at the end.

Let’s get into the growth blueprints!

Blueprint #1:

This site is for sale privately! If you are interested, make sure to fill out this Google Form to get more information.

Niche: Brewing


  • Last 3-months (avg): $783/mo
  • Last 6 months (avg): $645/mo
  • Last 12 months (avg): $741/mp


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Growth Blueprint


  • Multiple revenue streams, e.g., Beer of the Month Club
  • Stabilized earnings across last 6-months
  • Lower competition niche
  • Uniquely designed site
  • Instagram account with 22,000 followers included
  • Diversified traffic across many pages (top page has 11% of traffic)
  • Excellent combination of informational vs commercial content


  • Was impacted by November 2019 update and May 2020 update

Here are my recommend easy wins with this site:

  1. Product images within content in buying guides are not linked to affiliate partners
  2. Add author bios, profile pics, social profiles on the About page and in-content
  3. Implement video ads using AdThrive (immediate increase in revenues)
  4. Integrate the logo within the navigation bar; this will push content higher above the fold resulting in higher ad RPMs
  5. Add popup with highest commissions product (e.g., beer clubs)

Important Notes

The website joined the AdThrive ad network when the monthly traffic was higher, so a buyer will need to have their own AdThrive account or switch to another display ad network in order to continue to receive this revenue.


When this site came through my email inbox, I was intrigued. It’s not often you find a site in a unique niche that has high conversion rates, a large audience and is ranking for quality keywords. This site fits all of those requirements.

The site has had a history as evident through the Google Analytics traffic trend. However, it has recovered slightly in the December update and if the new owner places focus on improving Google EAT, internal linking, and reducing commercial content, it has a chance to rebound.

The site has backlinks from Wikihow, Business Insider, TheList, Beer Goggins, The Bro Basket, among other niche relevant domains.

The monetization strategy is via AdThrive, Amazon Associates, and affiliate programs such as from ShareASale, Tavour, and Commission Junction. This niche is also great for digital e-books, e.g., an e-book on home brewing would do well.

Next Steps

This site is for sale. Closing will be done via with 50/50 split in fees and 1-day inspection period.

Price: $23,712

P&:L: check out the P&L and screenshots here

For next steps, fill out the form below to express interest:

Blueprint #2:

Type: Expired domain

Niche: Food

Source: Niche Website Builders

Age: 2005

Listed Price:

This is a package deal for the domain, site build, and content:

  • Domain: $995
  • Site Build + 100K words of content: $6,495
  • Total: $7,490


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Backlinks: Backlinks from Money Saving Expert, Self Growth, Sprouted Kitchen, and 171 other referring domains.

Site History:

This was the site of an e-commerce brand in the UK that launched in 2005. Their mission was to make the UK a healthier place by educating the audience about juicers and at the same time selling the products.

They had a blog section that covered various informational topics about juicers.

Here is a snapshot of the past site:

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Growth Blueprint

The anchor backlink text commonly used on this site include, “juicers”, “juicer and blender”, “smoothie”, and the brand name. That aligns well with creating an authority site on juicing while covering product reviews, buying guides, and detailed informational articles.

I also recommend blogging about juicing recipes which will bode well with Pinterest traffic.

One interesting competitor to micic is; they have a lower DR authority.

The site can be monetized with Amazon Affiliate and the creation of digital products. Example digital products can be recipe book of juicing recipes and/or an e-book on benefits of juicing.

Blueprint #3:

Type: Expired domain

Niche: Technology (drones)

Source: ODYS.Global

Age: 2014 (7 years old)

Listed Price: $3,290


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Backlinks: Backlinks from Business Insider, Natural News, PETA, One Green Planet, and 101 other referring domains.

Site History:

This was the home of a documentary that used drones to expose the devastation caused by food factory farms.

Here is a snapshot of the past site:

Screen Shot 2021 01 24 at 8.25.23 PM

Growth Blueprint

This aged domain can be used to build an authority site in the drone niche.

This is exactly what I would do:

  • Write informative articles, e.g., how-to, but also articles like “Legal Regulations of using Drones in Seattle”. Each city has different rules for using drones so this could result in a significant amount of content.
  • Write buying guides and product reviews of drone products

There are many sites you can use for inspiration on this. For example, has been listed on Flippa recently (see below for my analysis).

As for monetization, I recommend the following:

  • Amazon Associates: this is the easy one. Just default link everything to Amazon initially and then find better programs
  • DJI Drones: 5% commissions
  • Drone CPA products: CPA-based pay $50+ per sale. See here for examples.
  • Training videos/courses: drone training programs pay high commissions, e.g., ABJ Drone Academy.

Overall, this is an excellent niche with a high-paying and hobbyist audience.

🔥 Other Quality Sites

Here are other deal(s) for sale on the open market that you can check out: A quality site in an interesting niche with high-priced products. The site is 5-years old, and traffic and earnings are increasing. The site has a clean backlink profile. The site has an exponential earnings curve so be careful to not bid based on the last few months of earnings, which is inflated both in terms of the traffic growth partnered with holiday shopping. Be smart when bidding!

🙅‍♂️ “Too Good To Be True” Sites

Here are deals on the open market that are misleading, provide lack of data, or do not provide the whole picture (i.e., they are “too good to be true”): At first glance, the site looks great in Flippa; a profitable niche, with steady traffic and earnings. However, this site was hit by the Google Core update recently and that is not reflected in the earnings or the traffic reports on Flippa. Buyer beware!

Interesting story: I bought this site from the original owner 2.5 years ago on Flippa. I immediately flipped it to another website investor. It seems that the investor sold it to the current seller, and now it’s being sold again on Flippa. The “circle of life” for a content site! A site in the home security niche that is earning steadily. While not stated in the listing description by the seller, this site was built on an expired domain aged since 2001. The expired domain was original a Spanish site. While not a red flag to disregard the site, as I build on expired domains myself, it’s something to be aware of.

Wrap Up

These blueprints lay-out the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice.

Make sure to review the “Too Good To Be True” and “Other Quality Site” sections. Doing as much due diligence as possible will ensure you hone your skillsets in finding good deals and opportunities in the future.

How did you like the deals?

Let me know if any questions!

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.

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