This listing is for a subscription box and eCommerce business created in March 2018 in the jewelry, religion & spirituality, and personal care niches. The Shopify store offers subscription boxes of spiritual jewelry and personal care products. The trademarked brand has a subscriber base of 30K members, an email list of over 230K subscribers, and over 500K followers on social media. The business has experienced 70% year-on-year growth in revenue. The business earns through subscription boxes (90%) and eCommerce (10%). The number of new monthly subscribers is currently at a rate of 4K-6K per month. The average orders per customer/subscriber is 6.4, the LTV is around $250, and the CPA is around $40 in the US and $16 in Canada based on the Seller's own analysis. The TACoS is 15%, the COGS is 33%, and the LTV/CAC ratio is 256:40. Most of the revenue is made up of recurring orders. The business has one main supplier located in China and 6-7 smaller suppliers located in China, India, and the US. All orders are fulfilled automatically via a 3PL. In the past few months, the business has allocated around 150K worth of stock in to Slovakia to test the EU market. The site has a high-quality backlink profile and the majority of organic traffic is driven through branded keywords. Over 99% of traffic comes from the US. Paid advertising through Facebook, Google, and TikTok accounts for 60% of the total site traffic. A company of 64 employees running multiple businesses operates this business. Approximately 25 employees work exclusively/mainly for this business. The team of 25 is made up of positions including a customer support team, copywriters, developers, email marketers, graphic designers, social media managers, inventory managers, a HR manager, a media buyer, and ads & video editors. The Seller is unable to confirm whether the team will be able to continue working with the business after the sale. Further details can be provided to Unlockers who schedule a call with the Seller. *Please note that 80% of the orders and most of the business's revenue is not shown in Google Analytics as it is recurring revenue. This is tracked by a 3rd party app and the Seller can provide more detailed information to Unlockers of this listing.

This listing is for an eCommerce and Amazon FBA business created in February 2017 in the beauty niche. The trademarked brand sells eye makeup through Shopify and Amazon and has been featured on the likes of Cosmopolitan, Vanity Fair, and Glamour. The business sells a total of 421 SKUs (largely made up of product bundles) that have hundreds of positive reviews on Trustpilot and Amazon. Thanks to the help of a team of marketing employees and VAs, the business requires minimal time to maintain. The business earns through eCommerce (93%) and Amazon FBA (7%). Inventory is held worldwide in Texas, Australia, the UK, and the Netherlands and is used to fulfill Shopify orders. FBA orders are sent from the US and UK warehouses. A team consisting of a head of marketing, an employee who manages the influencers, an employee who manages social media and content production, and 3 VAs. All employees can continue working with the business. The Shopify store drives traffic from paid ads (64.29%), direct (11.82%), and other sources (9.15%). This traffic comes from the US (43.32%), AU (12.29%), and CA (11.25%). *The Sellers state that February's performance was low due to an error with the Facebook ad account that was the fault of Facebook. Further details can be provided to Unlockers who schedule a call with the Sellers. **3PL warehouses are utilized in Texas, Australia, UK, and the Netherlands. A buyer would be required to obtain an Australian Business Number (ABN) and Australian Company Number (ACN) if they want to continue storing inventory in Australia. The seller estimates that approximately 16% of Shopify sales are from Australia, and is open to excluding this portion from the valuation if a buyer is unable to continue operating in Australia. Please note that this only applies to Shopify sales, and that Amazon is totally unaffected. ***The UK Shopify store was merged with the US store in December 2021.

This automotive website has been around for over 2 years and 10 months. ✔ The site has had a major drop of top 10 keywords over the past several months (according to Ahrefs). Traffic has also dropped sharply.  ✔ To take the drop into account, we have only included the AdThrive earnings in the income average. We have also started this at a very low multiple on our Dutch Auction (15x) to try and get it closer to the new normal for the site. ✔ 74% of the current ranking keywords have informational intent (according to SEMRUSH). The buyer can focus on editing the content that is already on the site. ✔ The site has 1,090 articles. Please see question #9 in the Q&A section for more on their content strategy.  ✔ Site is currently monetized via Amazon and AdThrive with the opportunity to expand into other monetization methods. ✔ The site was built on an aged domain from 2002 (web.archive.org/web/20020930003354/http://www.replicarclub.com)

This BBQ website has been around for over 3 years and 4 months. ✔ The top 10 keywords are down over the past year (according to Ahrefs). The traffic is also down over the past year. ✔ 61% of the current ranking keywords have informational intent (according to SEMRUSH). The buyer can focus on editing and improving the content that is already on the site. ✔ We subtracted $4 from the income average to take into account Ezoic Premium. ✔ Site is currently monetized via Amazon and Ezoic with the opportunity to expand into other monetization methods.

This Starter website has been around for just over 1 year and 4 months. ✔ The site doesn't have any top 10 keywords (according to AHREFS). ✔ ~55% of the total traffic goes to the top page. ✔  Most of the organic traffic is coming from Bing. Organic traffic has dropped as of late. ✔ The content needs editing. ✔ Site is currently monetized via Amazon with the opportunity to expand into other monetization methods.

This gardening website has been around for over 3 years and 2 months.  ✔ The top 10 keywords are on a downwards trend (according to Ahrefs). Traffic is down from the same time as last year. ✔ NOTE: The site is currently under the sessions requirement for Mediavine (has had around 18k sessions over the past 30 days as of listing). So it won't get re-accepted right now. Something for potential buyers to keep in mind. ✔ Based on the above, we have started this at a lower multiple on our Dutch Auction (29x to start) ✔ 84% of the current ranking keywords have informational intent (according to SEMRUSH). The buyer can focus on editing and improving the content that is already on the site. They can also put a greater focus on affiliate content moving forward. ✔ The traffic is nice and spread out among the articles. ✔ Site is currently monetized via Amazon and Mediavine  with the opportunity to expand into other monetization methods.

This bathroom website has been around for over 1 year and 5 months. ✔ The top 10 keywords have dropped (according to Ahrefs). Traffic has also dropped. ✔ 70% of the current ranking keywords have informational intent (according to SEMRUSH). The buyer can focus on editing and updating the content that is already on the site. They can also put a greater focus on affiliate content. ✔ The site is built on an expired domain (web.archive.org/web/20110202124435/http://showerbuzz.com/).  ✔ The traffic is nice and spread out among the articles. ✔ Site is currently monetized via Amazon and Ezoic with the opportunity to expand into other monetization methods.

This solar panel website has been around for over 3 years. ✔ The top 10 keywords have been on a mostly upwards trend (according to Ahrefs). Traffic has mostly been on an upwards trend. ✔ 68% of the current ranking keywords have informational intent (according to SEMRUSH). The buyer can focus on updating and improving the content that is already on the site.  ✔ ~60% of the traffic comes from the United Kingdom. The buyer can potentially focus on more US products to help grow the site. ✔ Site is currently monetized via Ezoic and Monetise with the opportunity to expand into other monetization methods. Please see question #10 in the Q&A section for more details about the Monetise affiliate program. ✔ The Monetise earnings were converted from Pounds to USD on the income chart below at a 1.21090 conversion rate.

This listing is for an Amazon FBA business created in September 2017 in the kitchenware, home, culinary, and occasions & gifts niches. The business is registered through Amazon Brand Registry and features 36 SKUs across three brands related to baking, party supplies, and gifts. The top-selling SKUs are rated at 4.7-4.8 stars across thousands of ratings. The business sells entirely in the US and has experienced strong year-over-year growth in revenue. This business has nine suppliers all located in China and all inventory is sold through Amazon fulfillment centers. One forwarder is used to ship all inventory directly to Amazon warehouses.

This listing is for an Amazon FBA and ecommerce business created in September 2020 in the outdoors and automotive niches. The business is registered through Amazon Brand Registry and features three SKUs (one product with two variations) related to a tool used for a specific type of automotive sport and hobby. This business sells entirely in North America, maintains strong profit margins, and requires minimal time to maintain. This business generates revenue from Amazon FBA (82%) and ecommerce (18%). There are two suppliers both located in China. The first supplier supplies packaging stickers and the other supplier provides everything else. Inventory is shipped from the manufacturer to a Chinese company that ships the inventory to a 3PL in the US. Inventory is then shipped in small quantities to Amazon fulfillment centers as needed. In early 2022 the top-selling SKU was upgraded to a higher-quality product. *This business earns less than 1% of its revenue from Amazon Associates. This revenue is not included in the valuation of this business but the revenue stream will transfer to a new owner.