This listing is for a display advertising, Amazon Associates, and affiliate business created in April 2017 in the health & fitness, hobbies, and lifestyle niches. The WordPress site features reviews and informative articles about exercising and fitness establishments. The DR36 site has an established revenue history, features high-quality content, and has well-diversified revenue streams. This business requires minimal effort to maintain. The business earns its income through MediaVine and YouTube AdSense (78.7%), Amazon Associates (12.5%), and affiliate links (8.8%). The top three traffic channels include organic search (91.46%), direct (6.57%), and social (1.58%). The top three countries driving traffic are the US (64.49%), the UK (8.99%), and Canada (6.51%). The top three pages on the site make up less than 15% of the site’s total views. The content is written by freelance writers and new content is added to the site on a monthly basis. The Seller also works with a freelance video editor on a per-project basis. The business includes a Pinterest account with 2.6K subscribers that drives 2K-5K visitors to the site on a monthly basis, as well as a monetized YouTube channel with 2K+ subscribers.

This listing is for an eCommerce business created in September 2019 in the baby care niche. The Shopify store features baby food and nutrient products that have excellent reviews from customers. The store has over 1000 reviews on Trustpilot at 4.8 stars and has been featured on large media outlets. The site is built on an authoritative domain with a DR of 53, high-quality and organic backlinks, and it ranks highly for high-volume keywords. The business has strong profit margins and it has experienced year-over-year growth. The business is run by a team with a dedicated office and warehouse. The team will be available to work with a new owner and the Sellers are willing to offer a year of support to ensure a smooth transition of the sale. The top 3 traffic channels for the site are paid search (35.63%), organic search (30.18%), and direct (12.8%). The top 3 countries driving this traffic are the US (83.94%), CA (7.89%), and GB (0.96%). The top 3 traffic pages for the site account for 10.78%, 10.14%, and 4.13% of the total site traffic respectively. Included in the sale is an email list of 40K subscribers for which automated workflows are set up for email marketing. The emails have an open rate of 30-40%. The business also partners with social media influencers for promotion.

This listing is for a display advertising, Amazon Associates, YouTube, sponsored post, and Amazon KDP business created in November 2018 in the jewelry and apparel & accessories niches. The WordPress site features informational articles and reviews about a type of luxury jewelry. The well-aged DR37 domain has a good history and traffic is well spread across the site. The business has experienced strong year-on-year growth in net profits and has a substantial social media presence, with 161K+ followers across various social media accounts. Minimal effort is required to maintain this business. The business earns its income through display ads (56.40%), Amazon Associates (39.02%), YouTube (1.84%), sponsored posts (1.74%), and Amazon KDP (1%). The top three traffic channels include organic search (92.92%), direct (6%), and referral (0.61%). The top three countries driving traffic are the US (34.77%), the UK (13.7%), and Canada (4.81%). The business is run by three co-owners. All of the site content is written by the Sellers, with 5-7 new articles added to the site every week. The Sellers have also written six ebooks sold via KDP. *Though products are currently being sold through this site, the site is intended to be sold as an online business excluding the sale of physical goods. The valuation is solely based on the content portion of the business. *Amazon offered some of their Associates accounts higher commission rates during Q4 2022. This business has opted-in to higher Amazon Associates commission rates from Oct 1st - December 31st, which means earnings could be higher than normal these months. After December 31st, 2022, commission rates will return to their normal fee schedule. Please ask the Seller for more details.

This listing is for an Amazon KDP business created in October 2019 in the religion & spirituality and health & fitness niches. The included Amazon KDP account and 2 ACX accounts feature books and audiobooks on psychic healing and meditation, and psychology. The top 5 books have a 4.3-star average rating over hundreds of reviews. The business has experienced 30% year-over-year growth and requires minimal time to maintain. The business earns from ACX (90%) and Amazon KDP (10%). The top two books make up ~70% of total earnings. The business experiences some seasonality in the Spring. *December 2022 earnings have not been finalized or verified by the day of the valuation and are not included in the valuation. **One of the books was blocked but has since been reinstated and is generating revenue. Further details can be provided upon request.

This listing is for an Amazon FBA and eCommerce business created in January 2017 that sells small sports accessories. Included with the Amazon Seller Central account are 41 SKUs for protective gear. The SKUs are highly rated, with the top-selling SKU earning a 4.4-star rating across 3,600+ reviews as well as an Amazon’s Choice badge. The business has experienced year-over-year net profit and revenue growth and requires minimal effort from the Seller to maintain. The business earns the majority of its revenue from Amazon FBA (99%), with additional revenue coming from retail (1%). The products are sold in the US, Mexico, and Canada. The business uses three suppliers based in China. Inventory is self-stored by the Seller before being shipped to Amazon. *This business includes a Shopify store that was launched in the autumn of 2022 as an asset. This store has generated minimal revenue thus far and has not been included in the valuation for this business. *This business also sells to a distributor that then sells on Amazon in Japan. The Seller has not received revenue from this sales channel since 2021. As a result, these earnings have also been excluded from the P&L.

This listing is for an Amazon FBA and eCommerce business created in October 2014 in the supplements niche. The business is registered through Amazon Brand Registry and features 17 SKUs (with some being duplicate FBM SKUs) related to natural health and fitness supplements. The business is well-branded and the top-selling product has an Amazon’s Choice badge and a 4.3-star rating across 1300+ reviews. Minimal time is required to maintain this business. This business generates revenue from Amazon FBA (94.75%) and eCommerce (5.25%). This business sells only in the US marketplace and all suppliers are located in the US. Inventory is stored at Amazon fulfillment centers and two 3PLs. The 3PLs fulfill all orders off Amazon.

This listing is for an Amazon FBA business created in May 2018 in the children, occasions & gifts, and art niches. Included with the Amazon Seller Central account are 2 SKUs for children's art products. The best-selling SKU has a 4.6-star rating across 6K+ reviews. The trademarked business has strong profit margins, a low TACoS, and requires minimal effort from the Seller to maintain. The products are sold exclusively in the US. The business has a well-streamlined supply chain, using one supplier based in China. Inventory is shipped DDP directly to Amazon warehouses. The business experiences some seasonality favoring the holiday months.

This listing is for an affiliate and Amazon Associates business created in August 2015 in the information, agriculture, hobbies, and medical niches. The WordPress site features guides for growing and purchasing equipment for growing a particular type of plant, with country-specific content. The site is highly-authoritative, has a strong history with stable profits, and has a strong backlink profile. Traffic is spread evenly across the site and it requires minimal effort from the Seller to maintain. The site earns from affiliates (99%) and Amazon Associates (1%). Affiliate revenue is earned from four main affiliates. The top 3 traffic channels for the site are organic search (90.89%), direct (8.03%), and referral (0.8%). The top 3 countries driving this traffic are the US (58.77%), AU (10.01%), and CA (7.04%). The top 3 traffic pages account for no more than 12% of total site traffic. *The Seller is also including three other domains in a similar niche. One site was generating around $2000 of revenue per month but is excluded from the net profit as the business was recently negatively affected by a Google update.

This listing is for an eCommerce business created in May 2020 in the occasions & gifts niche. The Shopify store offers a print-on-demand service that customizes photos. The brand is a leader in its niche with 7,000+ 5-star customer reviews on the website, a 4.7-star rating on Trustpilot with over 480 reviews, and a Facebook Customer Satisfaction Score of 4.8/5. It also gets free influencer/media coverage having been featured on the likes of NBC, CBS News, ABC, and Fox. The TACoS for the business is 36%, the net profits are at 22%, and the business has experienced 86% growth in net profits in the past 12 months. The Seller has built a strong marketing structure for the business: through email marketing to the 100K+ email list it has generated $1,700,000 in revenue, and through SMS marketing to the 16.5K+ list it has generated $2.2M+ in revenue, collectively equating to around 40% of total business revenue. Considerable revenue is also generated through Facebook and Google ads, and more recently, Pinterest advertising. Included in the sale are a Facebook page with 30K+ likes and an Instagram page with 45K+ followers, on which the Seller has created highly engaged audiences. The business drives a high amount of direct traffic due to strong brand recognition in the niche, with the help of a lot of customer-generated content promoting the brand. The top 3 traffic channels for the site are social (46.63%), direct (25.56%), and paid search (12.19%). This traffic comes from the US (93.73%), CA (1.81%), and the UK (1.38%). The Seller runs a monthly unboxing video contest to get customer-generated content. From this content, the Seller produces video ads with customer reactions. The Shopify store offers 209 custom photograph options. All products are produced print-on-demand through 3 printing suppliers. The business works with over 180 freelance artists to produce the products and the Seller has created training materials and documents for these artists. Customers are able to preview their product on the store and request revisions. A team of 6 contracted employees help run the business, which consists of a manager, 2 product supervisors, 2 customer support agents (1 of which also handles business finances), and an ad maker. The employees are willing to continue working for the business on freelancer contracts. *There was a significant decline in profits in Q1 2022 due to the Seller taking time away from the business. Further details can be provided to Unlockers who schedule a call with the Seller.

This listing is for an Amazon FBA business created in January 2020 in the occasions & gifts niche. The included Amazon Seller Central account features 10 SKUs for curated gift boxes. The trademarked brand includes two new SKUs that are ready to be launched. Minimal work is required to maintain the business. There are 23 suppliers for the business, all of which are based in China. Inventory is sent directly to Amazon warehouses and no inventory is handled by the Seller. The business hires freelancers to help with operations; their tasks include accounting, photography, graphic design, and product sourcing. *September and October 2022 experienced a lower-than-average net profit. The Seller mentioned this was due to launching 3 new products in mid-2022 resulting in a much higher PPC spend and sending additional inventory for the end-of-the-year holidays.